Another great piece of video content from Transport for London. This clever clip follows previous greats such as ‘take the test’ and ‘whodunnit’. However, when it comes to making clever videos to make your point you have to make sure that your audience actually understands the message. The feedback goldmine (mostly rock but the occasional [...]
Posts Tagged as ‘youtube’
August 10, 2009
Ebay wicked sick BMX – Does creativity work?
Like me, you might have got sent a link to an eBay item description a few months back. The item was a pretty standard BMX, but the description was anything but. For example: “Once I did a boom gnarly stunt trick on it and a girl got pregnant just by watching my extremeness to the [...]
June 17, 2009
Everything new is bad, but ‘everything bad is good for you’
Just watched a great clip over on FreshCreation.com of Steven Johnson the Author of ‘Everything bad is Good for you’. Johnson is asking us to consider if games had been invented 500 years ago and that books had only just been invented and were gaining popularity amongst young people. He argues that books would come [...]
June 16, 2009
Qik: Making live broadcasting more accessible than ever before
Qik is a great service that lets you use your mobile as a live webcam and create a live channel for others to see on the web. Of course it is already possible to stream live on the web, but allowing people to simply do this form their mobile makes it more accessible than ever [...]
June 14, 2009
Do you really want your TV ads to make your audience mad?
Here’s the latest TV ad for TV advertising, which I ironically saw on youtube. Don’t get me wrong I thoroughly enjoyed the ad, it brings back memories of some great ad campaigns of the past and the context and comic timing does raise a smile. This ad would have been perfect before the emergence of [...]
June 7, 2009
The Living Book: The book written entirely in QR codes
I recently got sent some information about a very interesting marketing campaign in Brazil, for an online book store called Editoras. The campaign was looking to raise awareness of Editoras in Brazil, modernise the brand, and help the brand appeal to a younger audience. With these goals in mind DDB Brazil created a campaign that [...]
May 15, 2009
BBC The Cut: The future of youth TV?
The BBC is to a launch a new series aimed at 12-17 year olds called The Cut. But this is not just another Grange Hill or Byker Grove , this series is embracing the new technologies available to the youth of today, as well as their new attitudes towards entertainment. The show will be aired [...]
