Posts Tagged as ‘web2.0’

July 15, 2009

Lego: Pretty cool for a 50-year-old

This month Lego turned 50, you might have seen the brilliant ‘making history’ ads created to mark the occasion. It’s hardly surprising that a toy based around small plastic blocks has been around for 50 years, what is a little more surprising is the fact that 50 years on and in the digital age these [...]

May 11, 2009

Social Media: Do you need to reinvent the wheel?

It’s claimed that in Mesopotamia (part of modern day Iraq) 3500BC one of the most important tools ever was invented. That tool was the wheel, however the original use of the wheel is unlikely to be the use that most people would automatically associate it with in the current day. In 3500BC the wheel was [...]

March 12, 2009

Crowdsourcing: Give them fishing rods not fish

Remember the old saying: “Give a man a fish; and you have fed him for a day. Give a man the tools to fish and you have fed him for a lifetime” Consider the alternative for the Internet society: “Give a your audience content, and they’ll be engaged for today. Give your audience the tools [...]

February 18, 2009

Do we create Digital content because we can’t afford a Ferrari?

If you described today’s Internet to someone 20 years ago they might have thought you were a little mad. Perhaps not because of the technology (they should have seen Blade Runner!)  but in how a lot of the content is created. They would have found it hard to understand why people write blogs, share their [...]

February 13, 2009

Two very good reasons why Brands need to start using twitter

1. It lets brands join the conversation about their brand 2. If you don’t someone else will! Source: Thisisanad

November 19, 2008

Guilty of Not Allowing User Feedback? Not Innocent

People like user reviews and research proves they can be very influential in the decision making process. Brands are often worried about negative reviews so don’t allow them on their site, but they need to understand that that’s not going to make the bad reviews go away, they will just be found somewhere else. Why [...]

November 14, 2008

Search for the Pulse

There’s a new search engine called OneRiot that claims to help you find the pulse of the web. They say: “Like other search engines, we keep a running record of the contents of the Internet. However, unlike other search engines, we prioritize that information based on its current popularity with our community. This makes OneRiot’s [...]

November 13, 2008

Give your customers what they want: let them design your product

Intel and ASUS have decided to ask the public for their views and ideas to help create to first community designed PC. wepc.com has been set up that allows users to share and comment on ideas to “enable a global conversation about the ideal elements of a PC.” This is a great way to engage [...]