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		<title>Man City: Breaking the Big Four with the latest marketing techniques</title>
		<link>http://trendplanner.com/2010/02/16/man-city-breaking-the-big-four-with-the-latest-marketing-techniques/</link>
		<comments>http://trendplanner.com/2010/02/16/man-city-breaking-the-big-four-with-the-latest-marketing-techniques/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 01:27:15 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
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		<category><![CDATA[Digital]]></category>
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		<category><![CDATA[man city]]></category>
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		<guid isPermaLink="false">http://trendplanner.com/?p=989</guid>
		<description><![CDATA[In English Football there are 4 dominant teams, Man United, Chelsea, Liverpool, and Arsenal, collectively they&#8217;re known as &#8216;The Big 4&#8242;. Their dominance on the pitch is reflected in their level of support both in the UK and across the &#8230; <a href="http://trendplanner.com/2010/02/16/man-city-breaking-the-big-four-with-the-latest-marketing-techniques/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=989&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Crowdsourcing: Give them fishing rods not fish</title>
		<link>http://trendplanner.com/2009/03/12/crowdsourcing-give-them-fishing-rods-not-fish/</link>
		<comments>http://trendplanner.com/2009/03/12/crowdsourcing-give-them-fishing-rods-not-fish/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 13:20:32 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Digital]]></category>
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		<category><![CDATA[social]]></category>
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		<category><![CDATA[viral]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=470</guid>
		<description><![CDATA[Remember the old saying: &#8220;Give a man a fish; and you have fed him for a day. Give a man the tools to fish and you have fed him for a lifetime&#8221; Consider the alternative for the Internet society: &#8220;Give &#8230; <a href="http://trendplanner.com/2009/03/12/crowdsourcing-give-them-fishing-rods-not-fish/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=470&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Tic Tacs bring us the missing the goal &#8211; Eventually</title>
		<link>http://trendplanner.com/2009/02/13/tic-tacs-bring-us-the-missing-the-goal-eventually/</link>
		<comments>http://trendplanner.com/2009/02/13/tic-tacs-bring-us-the-missing-the-goal-eventually/#comments</comments>
		<pubDate>Fri, 13 Feb 2009 10:32:55 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
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		<guid isPermaLink="false">http://trendplanner.com/?p=407</guid>
		<description><![CDATA[Remember when ITV decided to run an ad break at the most important part of a football match, consequently missing the only goal of the game? Well one of the brands shown in the ad break has created a clever &#8230; <a href="http://trendplanner.com/2009/02/13/tic-tacs-bring-us-the-missing-the-goal-eventually/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=407&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Creative Christmas</title>
		<link>http://trendplanner.com/2008/12/16/creative-christmas/</link>
		<comments>http://trendplanner.com/2008/12/16/creative-christmas/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 16:35:53 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
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		<category><![CDATA[microwave]]></category>
		<category><![CDATA[PAA]]></category>
		<category><![CDATA[rodeo]]></category>
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		<category><![CDATA[viral]]></category>
		<category><![CDATA[wunderman]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=221</guid>
		<description><![CDATA[There&#8217;s been some nice Christmas content created this year, here&#8217;s a few of my favourites. Wunderman gave us the Rudolph Rodeo. Partners Andrews Aldridge gave us a kiss. Albion gave us the Queen. My favourite is from AKQA, who gave &#8230; <a href="http://trendplanner.com/2008/12/16/creative-christmas/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=221&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Is that Really Originals?</title>
		<link>http://trendplanner.com/2008/11/27/is-that-really-originals/</link>
		<comments>http://trendplanner.com/2008/11/27/is-that-really-originals/#comments</comments>
		<pubDate>Thu, 27 Nov 2008 10:41:09 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[adidas]]></category>
		<category><![CDATA[Beckham]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[originals]]></category>
		<category><![CDATA[party]]></category>
		<category><![CDATA[sub-brand]]></category>
		<category><![CDATA[tv]]></category>
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		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://trendplanner.wordpress.com/?p=185</guid>
		<description><![CDATA[This is the new Adidas Origianals Ad to be shown on the website and on TV. It&#8217;s the first time that Adidas has promoted the Originals brand through TV. Firstly I must say that I do like the Originals brand, &#8230; <a href="http://trendplanner.com/2008/11/27/is-that-really-originals/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=185&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>New Virals: Steven Gerrard Hits a Pigeon and Ronaldo Loses His Top</title>
		<link>http://trendplanner.com/2008/11/25/new-virals-steven-gerrard-hits-a-pigeon-and-ronaldo-loses-his-top/</link>
		<comments>http://trendplanner.com/2008/11/25/new-virals-steven-gerrard-hits-a-pigeon-and-ronaldo-loses-his-top/#comments</comments>
		<pubDate>Tue, 25 Nov 2008 15:09:39 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[sport]]></category>
		<category><![CDATA[adidas]]></category>
		<category><![CDATA[bryant]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[ronaldinho]]></category>
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		<guid isPermaLink="false">http://trendplanner.wordpress.com/?p=176</guid>
		<description><![CDATA[Not a bad attempt from Adidas here, going for the &#8216;is it true is it fake&#8217; theme to get people talking. Something Nike have played with in the past with Kobe Bryant jumping over a car, and Ronaldinho hitting a &#8230; <a href="http://trendplanner.com/2008/11/25/new-virals-steven-gerrard-hits-a-pigeon-and-ronaldo-loses-his-top/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=176&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2008/11/25/new-virals-steven-gerrard-hits-a-pigeon-and-ronaldo-loses-his-top/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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