Another great piece of video content from Transport for London. This clever clip follows previous greats such as ‘take the test’ and ‘whodunnit’. However, when it comes to making clever videos to make your point you have to make sure that your audience actually understands the message. The feedback goldmine (mostly rock but the occasional [...]
Posts Tagged as ‘viral’
March 11, 2010
Think: Be clever but be prepared to help
February 16, 2010
Man City: Breaking the Big Four with the latest marketing techniques
In English Football there are 4 dominant teams, Man United, Chelsea, Liverpool, and Arsenal, collectively they’re known as ‘The Big 4′. Their dominance on the pitch is reflected in their level of support both in the UK and across the globe. The Premier League is a global phenomenon, millions of people across the world are [...]
Filed under Digital, Marketing, Technology, advertising, campaign, sport
Tags: advertising, arsenal, chelsea, craig bellamy, Digital, football, internet, john terry, man city, man utd, manchester, Marketing, poke, soccer, socialmedia, Technology, tevez, twitter, viral, wayne bridge
March 29, 2009
Top viral Ads: March 2009
Firstly, I do agree that just because a brand puts a video on Youtube they have not created a viral, you can’t call it a viral (if grammatically you ever should?) until it actually goes viral. But rest assured I’ve scrupulously checked every video in the list to ensure it’s gone viral! There’s been some [...]
Filed under Digital, advertising, campaign
Tags: 2009, art, browser, cars, climate, dan powers, dog, energy, explorer, firefox, ie8, instinct, jeremy clarkson, led, list, march, microsoft, mini, Mobile, music, power, PS3, samsung, sheep, sound, street fighter, together, toilet, top 5, UK, video, views, viral, wales, xbox 360, youtube
March 12, 2009
Crowdsourcing: Give them fishing rods not fish
Remember the old saying: “Give a man a fish; and you have fed him for a day. Give a man the tools to fish and you have fed him for a lifetime” Consider the alternative for the Internet society: “Give a your audience content, and they’ll be engaged for today. Give your audience the tools [...]
February 13, 2009
Tic Tacs bring us the missing the goal – Eventually
Remember when ITV decided to run an ad break at the most important part of a football match, consequently missing the only goal of the game? Well one of the brands shown in the ad break has created a clever little viral for anyone who missed the goal. Tic Tac have re-created the goal with [...]
December 16, 2008
Creative Christmas
There’s been some nice Christmas content created this year, here’s a few of my favourites. Wunderman gave us the Rudolph Rodeo. Partners Andrews Aldridge gave us a kiss. Albion gave us the Queen. My favourite is from AKQA, who gave us jingle bells through the medium of microwave.
November 27, 2008
Is that Really Originals?
This is the new Adidas Origianals Ad to be shown on the website and on TV. It’s the first time that Adidas has promoted the Originals brand through TV. Firstly I must say that I do like the Originals brand, and I do actually like the ad, am sure David Beckham is always going to [...]
November 25, 2008
New Virals: Steven Gerrard Hits a Pigeon and Ronaldo Loses His Top
Not a bad attempt from Adidas here, going for the ‘is it true is it fake’ theme to get people talking. Something Nike have played with in the past with Kobe Bryant jumping over a car, and Ronaldinho hitting a cross bar with serious precision. Obviously these are all fake (sorry to ruin the magic), [...]
