Tag Archives: viral

Man City: Breaking the Big Four with the latest marketing techniques

In English Football there are 4 dominant teams, Man United, Chelsea, Liverpool, and Arsenal, collectively they’re known as ‘The Big 4′. Their dominance on the pitch is reflected in their level of support both in the UK and across the … Continue reading

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Filed under advertising, campaign, Digital, Marketing, sport, Technology

Crowdsourcing: Give them fishing rods not fish

Remember the old saying: “Give a man a fish; and you have fed him for a day. Give a man the tools to fish and you have fed him for a lifetime” Consider the alternative for the Internet society: “Give … Continue reading

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Filed under Digital, Trends

Tic Tacs bring us the missing the goal – Eventually

Remember when ITV decided to run an ad break at the most important part of a football match, consequently missing the only goal of the game? Well one of the brands shown in the ad break has created a clever … Continue reading

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Creative Christmas

There’s been some nice Christmas content created this year, here’s a few of my favourites. Wunderman gave us the Rudolph Rodeo. Partners Andrews Aldridge gave us a kiss. Albion gave us the Queen. My favourite is from AKQA, who gave … Continue reading

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Filed under advertising, Digital, Marketing