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	<title>Trendplanner &#187; video</title>
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		<title>Trendplanner &#187; video</title>
		<link>http://trendplanner.com</link>
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		<title>Google: Power and ambition harming the brand?</title>
		<link>http://trendplanner.com/2010/03/10/google-can-power-and-ambition-harm-a-brand/</link>
		<comments>http://trendplanner.com/2010/03/10/google-can-power-and-ambition-harm-a-brand/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 19:25:59 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[france]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=1038</guid>
		<description><![CDATA[Here&#8217;s a well put together video that aims to help people comprehend just how powerful Google is, and how incomprehensibly powerful they may become. Is it possible to command such power and retain the principle &#8220;don&#8217;t be evil&#8221;? Or on &#8230; <a href="http://trendplanner.com/2010/03/10/google-can-power-and-ambition-harm-a-brand/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=1038&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2010/03/10/google-can-power-and-ambition-harm-a-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<title>Samsung Projector Phone: Do we really need projectors on our mobiles?</title>
		<link>http://trendplanner.com/2010/02/16/samsung-projector-phone-do-we-really-need-projectors-on-our-mobiles/</link>
		<comments>http://trendplanner.com/2010/02/16/samsung-projector-phone-do-we-really-need-projectors-on-our-mobiles/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 13:35:58 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[blackberry]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[projector]]></category>
		<category><![CDATA[samsung]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=1010</guid>
		<description><![CDATA[Here&#8217;s the latest in mobile phone technology, the Samsung projector phone. It&#8217;s impressive enough that they have made a projector  so small, but they&#8217;ve also managed to get a fully functional phone in there as well. It certainly gives you &#8230; <a href="http://trendplanner.com/2010/02/16/samsung-projector-phone-do-we-really-need-projectors-on-our-mobiles/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=1010&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2010/02/16/samsung-projector-phone-do-we-really-need-projectors-on-our-mobiles/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<title>Hyundai mobile phones: Big in China and coming to the UK</title>
		<link>http://trendplanner.com/2010/01/28/hyundai-mobile-phones-big-in-china-and-coming-to-the-uk/</link>
		<comments>http://trendplanner.com/2010/01/28/hyundai-mobile-phones-big-in-china-and-coming-to-the-uk/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 17:17:26 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[hyundai]]></category>
		<category><![CDATA[korea]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=973</guid>
		<description><![CDATA[In the UK Hyundai is not a name that is readily associated with mobile phones. However, the brand known for it&#8217;s budget cars in the UK is a major mobile phone manufacturer in the East. I saw this ad in &#8230; <a href="http://trendplanner.com/2010/01/28/hyundai-mobile-phones-big-in-china-and-coming-to-the-uk/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=973&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2010/01/28/hyundai-mobile-phones-big-in-china-and-coming-to-the-uk/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<item>
		<title>YellowBird: The future of video?</title>
		<link>http://trendplanner.com/2009/08/27/yellowbird-the-future-of-video/</link>
		<comments>http://trendplanner.com/2009/08/27/yellowbird-the-future-of-video/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 16:57:34 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[yellowbird]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=864</guid>
		<description><![CDATA[This demo has been available for viewing on the official Yellowbird site , however, it has  been taken down in preparation for the next set of examples. For those that missed it I thought I&#8217;d embed it above. Yellowbird lets &#8230; <a href="http://trendplanner.com/2009/08/27/yellowbird-the-future-of-video/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=864&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/08/27/yellowbird-the-future-of-video/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<item>
		<title>Lego: Pretty cool for a 50-year-old</title>
		<link>http://trendplanner.com/2009/07/15/lego-pretty-cool-for-a-50-year-old/</link>
		<comments>http://trendplanner.com/2009/07/15/lego-pretty-cool-for-a-50-year-old/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 18:08:41 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[50]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[birthday]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[cool]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[lego]]></category>
		<category><![CDATA[retro]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[toy]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=747</guid>
		<description><![CDATA[This month Lego turned 50, you might have seen the brilliant &#8216;making history&#8217; ads created to mark the occasion. It&#8217;s hardly surprising that a toy based around small plastic blocks has been around for 50 years, what is a little &#8230; <a href="http://trendplanner.com/2009/07/15/lego-pretty-cool-for-a-50-year-old/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=747&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/07/15/lego-pretty-cool-for-a-50-year-old/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

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			<media:title type="html">leggoo</media:title>
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		<item>
		<title>6 Amazing stop-motion videos</title>
		<link>http://trendplanner.com/2009/07/13/6-amazing-stop-motion-videos/</link>
		<comments>http://trendplanner.com/2009/07/13/6-amazing-stop-motion-videos/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 08:32:34 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[stuff]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[advert]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[niagara]]></category>
		<category><![CDATA[photo]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[post it]]></category>
		<category><![CDATA[psp]]></category>
		<category><![CDATA[stopmotion]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=739</guid>
		<description><![CDATA[Stop-motion videos are hardly new, it&#8217;s thanks to stop-motion that we got the likes of Wallace &#38; Gromit and those amazing nature videos of growing plants. But even though they&#8217;ve been around a while it seems they&#8217;re as popular as &#8230; <a href="http://trendplanner.com/2009/07/13/6-amazing-stop-motion-videos/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=739&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/07/13/6-amazing-stop-motion-videos/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/65394e44880da62070a9e9a1b83fc81e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">mattjksaunders</media:title>
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	</item>
		<item>
		<title>Evolving traditional communication channels: Interactive Billboards and Cinema ads</title>
		<link>http://trendplanner.com/2009/07/06/evolving-traditional-communication-channels-interactive-billboards-and-cinema-ads/</link>
		<comments>http://trendplanner.com/2009/07/06/evolving-traditional-communication-channels-interactive-billboards-and-cinema-ads/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 16:45:57 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[3d]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[billboard]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[channels]]></category>
		<category><![CDATA[cinema]]></category>
		<category><![CDATA[electrabel]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[o2]]></category>
		<category><![CDATA[poster]]></category>
		<category><![CDATA[QR]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=729</guid>
		<description><![CDATA[Advertising is becoming more and more focused on the getting the consumer involved in the process, it&#8217;s no longer a one way broadcast model but a two way communication model where the audience play a vital role in any brand &#8230; <a href="http://trendplanner.com/2009/07/06/evolving-traditional-communication-channels-interactive-billboards-and-cinema-ads/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=729&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/07/06/evolving-traditional-communication-channels-interactive-billboards-and-cinema-ads/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<item>
		<title>Qik: Making live broadcasting more accessible than ever before</title>
		<link>http://trendplanner.com/2009/06/16/qik-making-live-broadcasting-more-accessible-than-ever-before/</link>
		<comments>http://trendplanner.com/2009/06/16/qik-making-live-broadcasting-more-accessible-than-ever-before/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 15:50:51 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[sport]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[blackberry]]></category>
		<category><![CDATA[copywrite]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[live]]></category>
		<category><![CDATA[nokia]]></category>
		<category><![CDATA[piracy]]></category>
		<category><![CDATA[qik]]></category>
		<category><![CDATA[sony]]></category>
		<category><![CDATA[streaming]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=712</guid>
		<description><![CDATA[Qik is a great service that lets you use your mobile as a live webcam and create a live channel for others to see on the web. Of course it is already possible to stream live on the web, but &#8230; <a href="http://trendplanner.com/2009/06/16/qik-making-live-broadcasting-more-accessible-than-ever-before/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=712&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/06/16/qik-making-live-broadcasting-more-accessible-than-ever-before/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>
	</item>
		<item>
		<title>The Living Book: The book written entirely in QR codes</title>
		<link>http://trendplanner.com/2009/06/07/the-living-book-the-book-written-entirely-in-qr-codes/</link>
		<comments>http://trendplanner.com/2009/06/07/the-living-book-the-book-written-entirely-in-qr-codes/#comments</comments>
		<pubDate>Sun, 07 Jun 2009 19:20:44 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[brasil]]></category>
		<category><![CDATA[brazil]]></category>
		<category><![CDATA[codes]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[ddb]]></category>
		<category><![CDATA[editoras]]></category>
		<category><![CDATA[gorilla]]></category>
		<category><![CDATA[japan]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[QR]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=676</guid>
		<description><![CDATA[I recently got sent some information about a very interesting marketing campaign in Brazil, for an online book store called Editoras. The campaign was looking to raise awareness of Editoras in Brazil, modernise the brand, and help the brand appeal &#8230; <a href="http://trendplanner.com/2009/06/07/the-living-book-the-book-written-entirely-in-qr-codes/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=676&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/06/07/the-living-book-the-book-written-entirely-in-qr-codes/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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	</item>
		<item>
		<title>Honda Insight: Don&#8217;t simply post TV ads online &#8211; use the power of digital to bring them to life</title>
		<link>http://trendplanner.com/2009/04/27/honda-insight-dont-simply-post-tv-ads-online-use-the-power-of-digital-to-bring-them-to-life/</link>
		<comments>http://trendplanner.com/2009/04/27/honda-insight-dont-simply-post-tv-ads-online-use-the-power-of-digital-to-bring-them-to-life/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 15:34:22 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[honda]]></category>
		<category><![CDATA[honda insight]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[vimeo]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=577</guid>
		<description><![CDATA[more about &#8220;Honda Insight &#8211; Don&#8217;t simply post TV &#8230;&#8220;, posted with vodpod These days it goes without saying that your TV ad should live online. But why simply post the ad online, ignoring the possibilities of the digital channel? &#8230; <a href="http://trendplanner.com/2009/04/27/honda-insight-dont-simply-post-tv-ads-online-use-the-power-of-digital-to-bring-them-to-life/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=577&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/04/27/honda-insight-dont-simply-post-tv-ads-online-use-the-power-of-digital-to-bring-them-to-life/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>
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		<title>A short history of marketing: 1932 to the digital age</title>
		<link>http://trendplanner.com/2009/04/01/a-short-history-of-marketing-1932-to-the-digital-age/</link>
		<comments>http://trendplanner.com/2009/04/01/a-short-history-of-marketing-1932-to-the-digital-age/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 22:34:46 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[cartoon]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[vimeo]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=525</guid>
		<description><![CDATA[This is a great little video from Germany that provides a little bit of marketing history and nicely demonstrates how our new digital culture is changing everything. For some people the content in this video is hardly anything new, but &#8230; <a href="http://trendplanner.com/2009/04/01/a-short-history-of-marketing-1932-to-the-digital-age/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=525&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/04/01/a-short-history-of-marketing-1932-to-the-digital-age/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<title>What do you want to be when you grow up?</title>
		<link>http://trendplanner.com/2009/03/12/what-do-you-want-to-do-when-you-grow-up/</link>
		<comments>http://trendplanner.com/2009/03/12/what-do-you-want-to-do-when-you-grow-up/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 12:56:39 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[monster]]></category>
		<category><![CDATA[planner]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=473</guid>
		<description><![CDATA[Clever little viral from Monster (US). The truth can be funny. Source: clevurdesign Posted in advertising, campaign Tagged: advertising, copywriter, creative, designer, employment, jobs, Marketing, monster, planner, video<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=473&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/03/12/what-do-you-want-to-do-when-you-grow-up/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>
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		<item>
		<title>Rule number 1: Don&#8217;t scare your audience</title>
		<link>http://trendplanner.com/2009/03/02/rule-number-1-dont-scare-your-audience/</link>
		<comments>http://trendplanner.com/2009/03/02/rule-number-1-dont-scare-your-audience/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 21:11:23 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[horror]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[playstation]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[rules]]></category>
		<category><![CDATA[scary]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=456</guid>
		<description><![CDATA[I came across a list of seriously messed up ads the other day. Some of the ads were meant to be disturbing (Playstation got 2 ads in the 10), but most nightmare inducing ads were those that set out to &#8230; <a href="http://trendplanner.com/2009/03/02/rule-number-1-dont-scare-your-audience/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=456&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/03/02/rule-number-1-dont-scare-your-audience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>
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		<item>
		<title>Tic Tacs bring us the missing the goal &#8211; Eventually</title>
		<link>http://trendplanner.com/2009/02/13/tic-tacs-bring-us-the-missing-the-goal-eventually/</link>
		<comments>http://trendplanner.com/2009/02/13/tic-tacs-bring-us-the-missing-the-goal-eventually/#comments</comments>
		<pubDate>Fri, 13 Feb 2009 10:32:55 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[break]]></category>
		<category><![CDATA[everton]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[goal]]></category>
		<category><![CDATA[itv]]></category>
		<category><![CDATA[liverpool]]></category>
		<category><![CDATA[park]]></category>
		<category><![CDATA[quick]]></category>
		<category><![CDATA[tic tac]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=407</guid>
		<description><![CDATA[Remember when ITV decided to run an ad break at the most important part of a football match, consequently missing the only goal of the game? Well one of the brands shown in the ad break has created a clever &#8230; <a href="http://trendplanner.com/2009/02/13/tic-tacs-bring-us-the-missing-the-goal-eventually/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=407&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/02/13/tic-tacs-bring-us-the-missing-the-goal-eventually/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>
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		<item>
		<title>Skins &#8211; Great marketing means there&#8217;s no need to make a decent programme</title>
		<link>http://trendplanner.com/2009/01/27/skins-great-marketing-means-theres-no-need-to-make-a-decent-programme/</link>
		<comments>http://trendplanner.com/2009/01/27/skins-great-marketing-means-theres-no-need-to-make-a-decent-programme/#comments</comments>
		<pubDate>Tue, 27 Jan 2009 16:58:26 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[bristol]]></category>
		<category><![CDATA[cialdini]]></category>
		<category><![CDATA[e4]]></category>
		<category><![CDATA[gig]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[skins]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=324</guid>
		<description><![CDATA[So E4 teen drama &#8216;Skins&#8217; is back. For those that don&#8217;t know Skins is a UK drama that follows the lives of a group of teens living in Bristol. Now in it&#8217;s third season, it&#8217;s back with a new group &#8230; <a href="http://trendplanner.com/2009/01/27/skins-great-marketing-means-theres-no-need-to-make-a-decent-programme/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=324&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/01/27/skins-great-marketing-means-theres-no-need-to-make-a-decent-programme/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/65394e44880da62070a9e9a1b83fc81e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">mattjksaunders</media:title>
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		<title>New Cadbury&#8217;s Dairy Milk Advert &#8211; where do they get their ideas&#8230;</title>
		<link>http://trendplanner.com/2009/01/27/new-cadburys-dairy-milk-advert-where-do-they-get-their-ideas/</link>
		<comments>http://trendplanner.com/2009/01/27/new-cadburys-dairy-milk-advert-where-do-they-get-their-ideas/#comments</comments>
		<pubDate>Tue, 27 Jan 2009 16:11:18 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[cadbury]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[dairy milk]]></category>
		<category><![CDATA[eyebrow]]></category>
		<category><![CDATA[face]]></category>
		<category><![CDATA[idea]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=322</guid>
		<description><![CDATA[Someone sent me this video Posted in advertising, Digital Tagged: advertising, cadbury, copy, dairy milk, eyebrow, face, idea, video, youtube<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=322&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/01/27/new-cadburys-dairy-milk-advert-where-do-they-get-their-ideas/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<item>
		<title>Is that Really Originals?</title>
		<link>http://trendplanner.com/2008/11/27/is-that-really-originals/</link>
		<comments>http://trendplanner.com/2008/11/27/is-that-really-originals/#comments</comments>
		<pubDate>Thu, 27 Nov 2008 10:41:09 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[adidas]]></category>
		<category><![CDATA[Beckham]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[originals]]></category>
		<category><![CDATA[party]]></category>
		<category><![CDATA[sub-brand]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://trendplanner.wordpress.com/?p=185</guid>
		<description><![CDATA[This is the new Adidas Origianals Ad to be shown on the website and on TV. It&#8217;s the first time that Adidas has promoted the Originals brand through TV. Firstly I must say that I do like the Originals brand, &#8230; <a href="http://trendplanner.com/2008/11/27/is-that-really-originals/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=185&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2008/11/27/is-that-really-originals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<title>New Virals: Steven Gerrard Hits a Pigeon and Ronaldo Loses His Top</title>
		<link>http://trendplanner.com/2008/11/25/new-virals-steven-gerrard-hits-a-pigeon-and-ronaldo-loses-his-top/</link>
		<comments>http://trendplanner.com/2008/11/25/new-virals-steven-gerrard-hits-a-pigeon-and-ronaldo-loses-his-top/#comments</comments>
		<pubDate>Tue, 25 Nov 2008 15:09:39 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[sport]]></category>
		<category><![CDATA[adidas]]></category>
		<category><![CDATA[bryant]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[ronaldinho]]></category>
		<category><![CDATA[ronaldo]]></category>
		<category><![CDATA[soccer]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://trendplanner.wordpress.com/?p=176</guid>
		<description><![CDATA[Not a bad attempt from Adidas here, going for the &#8216;is it true is it fake&#8217; theme to get people talking. Something Nike have played with in the past with Kobe Bryant jumping over a car, and Ronaldinho hitting a &#8230; <a href="http://trendplanner.com/2008/11/25/new-virals-steven-gerrard-hits-a-pigeon-and-ronaldo-loses-his-top/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=176&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2008/11/25/new-virals-steven-gerrard-hits-a-pigeon-and-ronaldo-loses-his-top/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>
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		<title>Childhood in a 30 second ad slot</title>
		<link>http://trendplanner.com/2008/11/19/childhood-in-a-30-second-ad-slot/</link>
		<comments>http://trendplanner.com/2008/11/19/childhood-in-a-30-second-ad-slot/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 22:49:41 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Food and Drink]]></category>
		<category><![CDATA[argentina]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://trendplanner.wordpress.com/?p=143</guid>
		<description><![CDATA[Chances are your Mum (hopefuly) didn&#8217;t look like this and she might have used different methods to put a stop to your constant demands, but this is a great little little ad from Argentina that we can all relate to &#8230; <a href="http://trendplanner.com/2008/11/19/childhood-in-a-30-second-ad-slot/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=143&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2008/11/19/childhood-in-a-30-second-ad-slot/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>
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		<title>The Resurgence of the Combative Ad Campaign</title>
		<link>http://trendplanner.com/2008/11/14/the-resurgence-of-the-combative-ad-campaign/</link>
		<comments>http://trendplanner.com/2008/11/14/the-resurgence-of-the-combative-ad-campaign/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 13:21:39 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[combative]]></category>
		<category><![CDATA[dunkin]]></category>
		<category><![CDATA[ikea]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[moemax]]></category>
		<category><![CDATA[starbucks]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://trendplanner.wordpress.com/?p=85</guid>
		<description><![CDATA[There has been a rather sudden rise in the amount of combative or negative advertising recently. The old rule not to mention competitors brand names seems to have gone out the window. The majority of this content is coming over &#8230; <a href="http://trendplanner.com/2008/11/14/the-resurgence-of-the-combative-ad-campaign/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=85&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2008/11/14/the-resurgence-of-the-combative-ad-campaign/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2008/11/dunkin.jpg" medium="image">
			<media:title type="html">dunkin</media:title>
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		<title>Actually Watch Music Videos on MTV</title>
		<link>http://trendplanner.com/2008/11/13/45/</link>
		<comments>http://trendplanner.com/2008/11/13/45/#comments</comments>
		<pubDate>Thu, 13 Nov 2008 21:25:00 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[music]]></category>
		<category><![CDATA[mtv]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://trendplanner.wordpress.com/2008/11/13/45/</guid>
		<description><![CDATA[Once upon a time people used to watch MTV for music videos, then MTV started showing anything but music videos and when they did they were usually broken up by long ad breaks. Youtube has became the place to watch &#8230; <a href="http://trendplanner.com/2008/11/13/45/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=45&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">mattjksaunders</media:title>
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		<title>Retake the Test</title>
		<link>http://trendplanner.com/2008/11/13/retake-the-test/</link>
		<comments>http://trendplanner.com/2008/11/13/retake-the-test/#comments</comments>
		<pubDate>Thu, 13 Nov 2008 21:11:35 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[campaign]]></category>
		<category><![CDATA[bike]]></category>
		<category><![CDATA[road]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://trendplanner.wordpress.com/?p=31</guid>
		<description><![CDATA[WCRS has created a squeal to their &#8216;Take the Test&#8217; viral aimed at improving Road safety. Like the previous viral it aims to show the viewer how easy things can be missed when you&#8217;re not looking for them. Essentially it&#8217;s &#8230; <a href="http://trendplanner.com/2008/11/13/retake-the-test/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=31&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">mattjksaunders</media:title>
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