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	<title>Trendplanner &#187; tv</title>
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		<title>Trendplanner &#187; tv</title>
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		<item>
		<title>Evolving traditional communication channels: Interactive Billboards and Cinema ads</title>
		<link>http://trendplanner.com/2009/07/06/evolving-traditional-communication-channels-interactive-billboards-and-cinema-ads/</link>
		<comments>http://trendplanner.com/2009/07/06/evolving-traditional-communication-channels-interactive-billboards-and-cinema-ads/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 16:45:57 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[3d]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[billboard]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[channels]]></category>
		<category><![CDATA[cinema]]></category>
		<category><![CDATA[electrabel]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[o2]]></category>
		<category><![CDATA[poster]]></category>
		<category><![CDATA[QR]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=729</guid>
		<description><![CDATA[Advertising is becoming more and more focused on the getting the consumer involved in the process, it&#8217;s no longer a one way broadcast model but a two way communication model where the audience play a vital role in any brand &#8230; <a href="http://trendplanner.com/2009/07/06/evolving-traditional-communication-channels-interactive-billboards-and-cinema-ads/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=729&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/07/06/evolving-traditional-communication-channels-interactive-billboards-and-cinema-ads/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>
	</item>
		<item>
		<title>Top 10 Trendplanner tweets: June 2009</title>
		<link>http://trendplanner.com/2009/07/02/top-10-trendplanner-tweets-june-2009/</link>
		<comments>http://trendplanner.com/2009/07/02/top-10-trendplanner-tweets-june-2009/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 14:15:10 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[hootsuite]]></category>
		<category><![CDATA[QR]]></category>
		<category><![CDATA[red bull]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=725</guid>
		<description><![CDATA[Once again using the magic of Hootsuite here are the most clicked links from the Trendplanner Twitter account for last month. For other useful Twitter links on similar themes, check out Qapture which collects links shared by various people on &#8230; <a href="http://trendplanner.com/2009/07/02/top-10-trendplanner-tweets-june-2009/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=725&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/07/02/top-10-trendplanner-tweets-june-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<item>
		<title>BBC The Cut: The future of youth TV?</title>
		<link>http://trendplanner.com/2009/05/15/bbc-the-cut-the-future-of-youth-tv/</link>
		<comments>http://trendplanner.com/2009/05/15/bbc-the-cut-the-future-of-youth-tv/#comments</comments>
		<pubDate>Fri, 15 May 2009 09:21:44 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[bbc]]></category>
		<category><![CDATA[bbc switch]]></category>
		<category><![CDATA[byker grove]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[grange hill]]></category>
		<category><![CDATA[mtv]]></category>
		<category><![CDATA[the apprentice]]></category>
		<category><![CDATA[the cut]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[youth]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=621</guid>
		<description><![CDATA[The BBC is to a launch a new series aimed at 12-17 year olds called The Cut. But this is not just another Grange Hill or Byker Grove , this series is embracing the new technologies available to the youth &#8230; <a href="http://trendplanner.com/2009/05/15/bbc-the-cut-the-future-of-youth-tv/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=621&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/05/15/bbc-the-cut-the-future-of-youth-tv/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

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			<media:title type="html">the_cut_cast</media:title>
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	</item>
		<item>
		<title>Honda Insight: Don&#8217;t simply post TV ads online &#8211; use the power of digital to bring them to life</title>
		<link>http://trendplanner.com/2009/04/27/honda-insight-dont-simply-post-tv-ads-online-use-the-power-of-digital-to-bring-them-to-life/</link>
		<comments>http://trendplanner.com/2009/04/27/honda-insight-dont-simply-post-tv-ads-online-use-the-power-of-digital-to-bring-them-to-life/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 15:34:22 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[honda]]></category>
		<category><![CDATA[honda insight]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[vimeo]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=577</guid>
		<description><![CDATA[more about &#8220;Honda Insight &#8211; Don&#8217;t simply post TV &#8230;&#8220;, posted with vodpod These days it goes without saying that your TV ad should live online. But why simply post the ad online, ignoring the possibilities of the digital channel? &#8230; <a href="http://trendplanner.com/2009/04/27/honda-insight-dont-simply-post-tv-ads-online-use-the-power-of-digital-to-bring-them-to-life/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=577&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/04/27/honda-insight-dont-simply-post-tv-ads-online-use-the-power-of-digital-to-bring-them-to-life/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>
	</item>
		<item>
		<title>Nothing is original these days but that&#8217;s not a problem</title>
		<link>http://trendplanner.com/2009/04/14/nothing-is-original-these-days-but-thats-not-a-problem/</link>
		<comments>http://trendplanner.com/2009/04/14/nothing-is-original-these-days-but-thats-not-a-problem/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 17:14:47 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[6 years]]></category>
		<category><![CDATA[advert]]></category>
		<category><![CDATA[aero]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[freesat]]></category>
		<category><![CDATA[hume]]></category>
		<category><![CDATA[idea]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[modernista]]></category>
		<category><![CDATA[noah]]></category>
		<category><![CDATA[original]]></category>
		<category><![CDATA[photo]]></category>
		<category><![CDATA[skittles]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=528</guid>
		<description><![CDATA[The first video in this post is an ad for Freesat (UK TV service), the second video is from youtube called &#8216;Noah takes a photo of himself every day for 6 years&#8217;. The second has been viewed over 12 million &#8230; <a href="http://trendplanner.com/2009/04/14/nothing-is-original-these-days-but-thats-not-a-problem/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=528&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/04/14/nothing-is-original-these-days-but-thats-not-a-problem/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/65394e44880da62070a9e9a1b83fc81e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">mattjksaunders</media:title>
		</media:content>
	</item>
		<item>
		<title>Rule number 1: Don&#8217;t scare your audience</title>
		<link>http://trendplanner.com/2009/03/02/rule-number-1-dont-scare-your-audience/</link>
		<comments>http://trendplanner.com/2009/03/02/rule-number-1-dont-scare-your-audience/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 21:11:23 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[horror]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[playstation]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[rules]]></category>
		<category><![CDATA[scary]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=456</guid>
		<description><![CDATA[I came across a list of seriously messed up ads the other day. Some of the ads were meant to be disturbing (Playstation got 2 ads in the 10), but most nightmare inducing ads were those that set out to &#8230; <a href="http://trendplanner.com/2009/03/02/rule-number-1-dont-scare-your-audience/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=456&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/03/02/rule-number-1-dont-scare-your-audience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>
	</item>
		<item>
		<title>Is that Really Originals?</title>
		<link>http://trendplanner.com/2008/11/27/is-that-really-originals/</link>
		<comments>http://trendplanner.com/2008/11/27/is-that-really-originals/#comments</comments>
		<pubDate>Thu, 27 Nov 2008 10:41:09 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[adidas]]></category>
		<category><![CDATA[Beckham]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[originals]]></category>
		<category><![CDATA[party]]></category>
		<category><![CDATA[sub-brand]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://trendplanner.wordpress.com/?p=185</guid>
		<description><![CDATA[This is the new Adidas Origianals Ad to be shown on the website and on TV. It&#8217;s the first time that Adidas has promoted the Originals brand through TV. Firstly I must say that I do like the Originals brand, &#8230; <a href="http://trendplanner.com/2008/11/27/is-that-really-originals/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=185&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2008/11/27/is-that-really-originals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>
	</item>
		<item>
		<title>Watching the TV, the TV Watching You</title>
		<link>http://trendplanner.com/2008/11/25/watching-the-tv-the-tv-watching-you/</link>
		<comments>http://trendplanner.com/2008/11/25/watching-the-tv-the-tv-watching-you/#comments</comments>
		<pubDate>Tue, 25 Nov 2008 14:14:10 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[phone]]></category>
		<category><![CDATA[sky]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://trendplanner.wordpress.com/?p=171</guid>
		<description><![CDATA[Sky recently announced that they hope to have targeted TV ads by 2011. This means that for the people who opt in, that during non prime time TV the ads they receive will be dependent on a collection of information &#8230; <a href="http://trendplanner.com/2008/11/25/watching-the-tv-the-tv-watching-you/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=171&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2008/11/25/watching-the-tv-the-tv-watching-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2008/11/tv.jpg" medium="image">
			<media:title type="html">tv</media:title>
		</media:content>
	</item>
		<item>
		<title>Childhood in a 30 second ad slot</title>
		<link>http://trendplanner.com/2008/11/19/childhood-in-a-30-second-ad-slot/</link>
		<comments>http://trendplanner.com/2008/11/19/childhood-in-a-30-second-ad-slot/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 22:49:41 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Food and Drink]]></category>
		<category><![CDATA[argentina]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://trendplanner.wordpress.com/?p=143</guid>
		<description><![CDATA[Chances are your Mum (hopefuly) didn&#8217;t look like this and she might have used different methods to put a stop to your constant demands, but this is a great little little ad from Argentina that we can all relate to &#8230; <a href="http://trendplanner.com/2008/11/19/childhood-in-a-30-second-ad-slot/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=143&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>
	</item>
		<item>
		<title>The Resurgence of the Combative Ad Campaign</title>
		<link>http://trendplanner.com/2008/11/14/the-resurgence-of-the-combative-ad-campaign/</link>
		<comments>http://trendplanner.com/2008/11/14/the-resurgence-of-the-combative-ad-campaign/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 13:21:39 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[combative]]></category>
		<category><![CDATA[dunkin]]></category>
		<category><![CDATA[ikea]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[moemax]]></category>
		<category><![CDATA[starbucks]]></category>
		<category><![CDATA[tv]]></category>
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		<guid isPermaLink="false">http://trendplanner.wordpress.com/?p=85</guid>
		<description><![CDATA[There has been a rather sudden rise in the amount of combative or negative advertising recently. The old rule not to mention competitors brand names seems to have gone out the window. The majority of this content is coming over &#8230; <a href="http://trendplanner.com/2008/11/14/the-resurgence-of-the-combative-ad-campaign/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=85&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">mattjksaunders</media:title>
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			<media:title type="html">dunkin</media:title>
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