Advertising is becoming more and more focused on the getting the consumer involved in the process, it’s no longer a one way broadcast model but a two way communication model where the audience play a vital role in any brand communication. We might assume this spells the end for many traditional advertising channels such as [...]
Posts Tagged as ‘tv’
July 2, 2009
Top 10 Trendplanner tweets: June 2009
Once again using the magic of Hootsuite here are the most clicked links from the Trendplanner Twitter account for last month. For other useful Twitter links on similar themes, check out Qapture which collects links shared by various people on Twitter (including Trendplanner). 1. Agency site – made in YouTube – BooneOakley.com – Clever. http://ow.ly/altG [...]
June 14, 2009
Do you really want your TV ads to make your audience mad?
Here’s the latest TV ad for TV advertising, which I ironically saw on youtube. Don’t get me wrong I thoroughly enjoyed the ad, it brings back memories of some great ad campaigns of the past and the context and comic timing does raise a smile. This ad would have been perfect before the emergence of [...]
May 15, 2009
BBC The Cut: The future of youth TV?
The BBC is to a launch a new series aimed at 12-17 year olds called The Cut. But this is not just another Grange Hill or Byker Grove , this series is embracing the new technologies available to the youth of today, as well as their new attitudes towards entertainment. The show will be aired [...]
April 27, 2009
Honda Insight: Don’t simply post TV ads online – use the power of digital to bring them to life
more about “Honda Insight – Don’t simply post TV …“, posted with vodpod These days it goes without saying that your TV ad should live online. But why simply post the ad online, ignoring the possibilities of the digital channel? There has been some great examples recently of branded video content that engage the audience [...]
March 2, 2009
Rule number 1: Don’t scare your audience
I came across a list of seriously messed up ads the other day. Some of the ads were meant to be disturbing (Playstation got 2 ads in the 10), but most nightmare inducing ads were those that set out to do anything but scare the audience. See if these ads make you want to rush [...]
