Recently Trendplanner looked at Brand collaboration, and how brands can join together to share in each others positive associations and audience. One example given was the collaboration between sports brand Puma and classic shoe brand Loake, which produced an interesting piece of footwear that was one part smart shoe and one part trainer. Puma are [...]
Posts Tagged as ‘trainers’
February 9, 2009
Brands: Stop, Collaborate, and Listen
A large part of defining our personality is based upon the links that we have. There is a lot you can tell a lot about a person by the friends that they have. In a digital context you might find out a lot more about a person by looking at their facebook friends or links [...]
November 13, 2008
High Time for the High Top
The high top trainer has been around for ages but thanks to some clever marketing from different brands they are bigger than ever. Retro trainers inspired from classic basketball trainers of yesteryear are all the rage. Converse high tops have never went away, but with some fresh campaigns they’ve widened their audience but maintained if [...]
