It wasn’t that long ago that you had to be famous to be in the media. For years now the rich and famous have had to watch everything they do in public (and often private) for fear that their every move is being monitored and documented. One wrong step and their lives could be turned upside-down by the media.

Now thanks to Social Media it’s not just celebrities that are always in the media. Thanks to the Internet and our Social Media tools we can all be journalists and photographers, and just as the professionals document every aspect of celebrities lives, we’re using the likes of Facebook and Flickr to  document every aspect of our own lives and the lives of our friends.

Issues that in past might have only effected those in the media spotlight now effect anyone who participates voluntarily or perhaps involuntary in social media.

But the life of a celebrity isn’t all bad, and fortunately it’s not just the negative aspects of celebrity we now all have access to. The Internet now provides opportunities and services that once upon a time would have been restricted to the rich and famous.

Here’s the top ten reasons (good and bad) why we now all live the life of a celebrity:

1. You might wake up the morning after to find photos of your druken antics available for the world to see

2. The world knows your entire relationship past and present, with break-ups being major news (feed) material

3. Outspoken outbursts can seriously effect your career, one misinformed comment (or status update) can cost you your job

4. People who you don’t even know wish you happy birthday

5. Successful manipulation of of the media is essential to getting on with your life, be that court injunctions or facebook privacy settings

6. You can have hundreds on fake friends

7. You can get anything you want at the press of a button, be that a Butler or ice for your drink

8. You can wear trainers with your name on them

9. However crazy you become there will always be someone who will listen to you

10. People will use your image and reputation for their own benefit

Once again here’s a list of the last month’s top tweets based on link click rate. As always the stats come courtesy of 3rd party Twitter app Hootsuite.

1. The Puma Phone. It actually looks pretty good, it even uses solar power – http://ow.ly/18u7D

2. Chatroulette Explained: 71% Male, 15% Female, 14% Pervert – http://ow.ly/1b7Xn

3. Your tweetage, illustrated – http://ow.ly/14cXD

4. VW Social Media Campaign wants to get everyone punching again – http://ow.ly/12Gxv

5. Trendplanner: Back in the UK and searching for a new Planning role in London – http://ow.ly/1aifW #jobs

6. Some interesting thoughts on What Advertising Agencies Will Look Like in 2015? – http://ow.ly/1b7Y4

7. How To Use Google Buzz. Worth a bookmark even if you’re like me not fully embracing the service yet – http://ow.ly/17XPb

8. Loving doings.co.uk – daily tasks and activities that keep the day fresh and zingy – http://ow.ly/12CBQ

9. 10 amazing Ads on buildings – http://ow.ly/TfYD

10. Man City: Breaking the Big Four with the latest marketing techniques – http://ow.ly/17I71

Image: Scobleizer

A little bit late, but nevertheless here’s the twitter links shared last month that got the most clicks. As usual it’s thanks to Hootsuite that I’ve been able to put this list together.

1. 10 amazing Ads on buildings – http://ow.ly/TfYD

2. Great collection of clever and creative IKEA advertising – http://ow.ly/Wljt

3. Five markets to watch in 2010 – http://ow.ly/TfQM

4. The most irritating ads of 2009 – http://ow.ly/WliZ

5. Now you can use your iPhone as a TV Remote – http://ow.ly/SB5v

6. Do you have the perfect profile pic?? The 4 Big Myths of Profile Pictures (more info than you’ll ever need!) -http://ow.ly/ZnJt

7. Diesel wants you to Be Stupid – http://ow.ly/XAby

8. Nice example of advertising as a welcome distraction: Shanghai Taxi Touchscreens – http://ow.ly/11MXa

9. Another list of technology predictions for 2010 – http://ow.ly/Yv7y

10. Top Tools For Tracking Topics on the Web – http://ow.ly/ZnNk

So here’s the ten most popular twitter posts I sent out last month.

1. Social media in China – It’s a whole new world – http://ow.ly/CJI8

2. The Ultimate List of Niche Social Networks – http://ow.ly/tjB0

3. Good tool. YouTube – Insights for audience. http://ow.ly/CJPM

4. Sony Japan turns ads to jeans – http://ow.ly/BQLg

5. Six Social Media Trends For 2010 – http://ow.ly/z60C

6. Social Media Accounts for 18% of Information Search Market – http://ow.ly/DDh2

7. It’s a map… of the future. Crazy but good. http://ow.ly/z5Zn

8. Good insight – 10 Principals for Engaging Teens/20 somethings. http://ow.ly/pq90

9. Scary stuff! Your Company May Own Your Tweets, Pokes, and YouTube Videos – http://ow.ly/zJhG

10. The Next Mobile Leap Forward: Fold-out Screens and Apps That Anticipate Our Needs – http://ow.ly/DDii

1. Good insight – 10 Principals for Engaging Teens/20 somethings. http://ow.ly/pq90

2. The Ultimate List of Niche Social Networks – http://ow.ly/tjB0

3. Losing To The Social Web: Visualized – http://ow.ly/t6Vg

4. GoodMorning! Twitter visualisation. http://ow.ly/vk9S

5. What brands can learn from Cheryl Cole – http://ow.ly/wclW

6. How 20 popular websites looked when they launched – http://ow.ly/nRUg

7. A great way to see Twitter trends: Trendsmap – Real-time local Twitter trends http://ow.ly/qrZq

8. Outdoor Augmented Reality without the hassle (but still fun!) – http://ow.ly/ub6b

9. Apple finally gets on Twitter – http://ow.ly/vsEx

10. Why Facebook could be the next big news publisher (if they want to be) http://ow.ly/tVjU

Another month – another twitter round-up.

Using the new and improved Hootsuite here are the most clicked links from the Trendplanner Twitter account for July. For other useful Twitter links on similar themes, check out Qapture which collects links shared by various people on Twitter (including Trendplanner).


1. Steve Jobs on why Apple doesn’t do market research – http://ow.ly/iyXN

2. Placement is key: Just look at these 15 Unfortunately Placed Ads http://ow.ly/gmbm

3. graffiti archaeology – brilliant. http://ow.ly/hBXu

4. Fast Food: Ads vs. Reality http://ow.ly/h6Uv

5. Mobile Phones let us change our plans – Geo-location could stop us planning altogether: http://ow.ly/i0Kz

6. Top 10 Augmented Reality Adveritising Campaigns so far. #ar #tech http://ow.ly/dsHv

7. Nike LIVESTRONG – Chalkbot. A great idea from nike for the #tdf http://ow.ly/gEQU

8. Freaky AR business card – http://ow.ly/hjiT

9. Lego:Pretty cool for a 50-yr-old. How has Lego succeeded where so many have failed? http://ow.ly/hmc7

10. Spotify iPhone app: 10 things you never knew. http://ow.ly/ihfR

Image: Monstro

1. Disturbing but effective poster ad. http://ow.ly/6oy6

2. New Roles in advertising. “there are new kinds of jobs out there… which require new kinds of skills” http://ow.ly/6onm

3. Did Google just sneakily launch a Facebook killer? http://ow.ly/51L6

4. Nice brand collaboration – Mr Bump and yellow coke bottles. http://ow.ly/6pxT

5. So you’ve got a great brand website, but is that really where your customers are heading? http://ow.ly/6Deb

6. Great Print ads for… Microsoft Vista. Thanks to Apple?? http://ow.ly/7wC9

7. Banner ads can be entertaining: Great Apple banner ads. http://ow.ly/7Qmo

8. Will the QR code ever take off outside of Japan? http://ow.ly/7ABH

9. Google to Run Its First TV Advertising. Interesting… http://ow.ly/6aJy

10. Social Media: Do you need to reinvent the wheel? http://ow.ly/6pa1