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	<title>Trendplanner &#187; socialmedia</title>
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	<link>http://trendplanner.com</link>
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		<title>Trendplanner &#187; socialmedia</title>
		<link>http://trendplanner.com</link>
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		<title>The participation obsession</title>
		<link>http://trendplanner.com/2011/08/09/the-participation-obsession/</link>
		<comments>http://trendplanner.com/2011/08/09/the-participation-obsession/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 22:11:29 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[cadbury]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[participation]]></category>
		<category><![CDATA[smirnoff]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=1131</guid>
		<description><![CDATA[Ever since marketers spotted people talking about brands for free on the web there has been an unrelenting surge in brands trying to get their consumers to create online content on their behalf. On one hand the obsession is hardly &#8230; <a href="http://trendplanner.com/2011/08/09/the-participation-obsession/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=1131&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2011/08/09/the-participation-obsession/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<item>
		<title>Is this the Next model?</title>
		<link>http://trendplanner.com/2011/06/02/is-this-the-next-model/</link>
		<comments>http://trendplanner.com/2011/06/02/is-this-the-next-model/#comments</comments>
		<pubDate>Thu, 02 Jun 2011 22:53:52 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[next]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=1125</guid>
		<description><![CDATA[So another competition with an online voting mechanic, where a decision usually made by the select few is opened up to the public. This time it&#8217;s the chance to become a Next model. I&#8217;m pretty certain most people could have &#8230; <a href="http://trendplanner.com/2011/06/02/is-this-the-next-model/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=1125&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2011/06/02/is-this-the-next-model/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<item>
		<title>Google helping people keep separate online identities</title>
		<link>http://trendplanner.com/2010/09/15/google-helping-people-keep-separate-online-identities/</link>
		<comments>http://trendplanner.com/2010/09/15/google-helping-people-keep-separate-online-identities/#comments</comments>
		<pubDate>Wed, 15 Sep 2010 21:53:35 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[orkut]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=1111</guid>
		<description><![CDATA[Most people in the UK have probably never heard of Orkut, the Google owned social network has never seen much traffic from the UK. However, in other parts of the world where social networking is not dominated by Facebook it’s &#8230; <a href="http://trendplanner.com/2010/09/15/google-helping-people-keep-separate-online-identities/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=1111&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2010/09/15/google-helping-people-keep-separate-online-identities/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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	</item>
		<item>
		<title>Twitter: An established customer service channel</title>
		<link>http://trendplanner.com/2010/05/12/twitter-an-established-customer-service-channel/</link>
		<comments>http://trendplanner.com/2010/05/12/twitter-an-established-customer-service-channel/#comments</comments>
		<pubDate>Wed, 12 May 2010 16:28:11 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[bt]]></category>
		<category><![CDATA[dell]]></category>
		<category><![CDATA[habitat]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[o2. vodafone]]></category>
		<category><![CDATA[rac]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=1067</guid>
		<description><![CDATA[It wasn&#8217;t too long ago that there was only a handful of brands on Twitter and of these only a few were doing anything remotely positive with the service. Many brand profiles were just making random product announcements or simply &#8230; <a href="http://trendplanner.com/2010/05/12/twitter-an-established-customer-service-channel/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=1067&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2010/05/12/twitter-an-established-customer-service-channel/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2010/05/vod_twit.jpg" medium="image">
			<media:title type="html">vod_twit</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2010/05/edf_twit.jpg" medium="image">
			<media:title type="html">edf_twit</media:title>
		</media:content>
	</item>
		<item>
		<title>Share more: Share your plans</title>
		<link>http://trendplanner.com/2010/04/21/share-more-share-your-plans/</link>
		<comments>http://trendplanner.com/2010/04/21/share-more-share-your-plans/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 14:41:34 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[calendar]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=1060</guid>
		<description><![CDATA[People are sharing more and more information about their lives, Facebook tells us that there are more than 60 million status updates everyday, and more than 3 billion photos uploaded to the site each month. Furthermore, people are beginning to &#8230; <a href="http://trendplanner.com/2010/04/21/share-more-share-your-plans/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=1060&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2010/04/21/share-more-share-your-plans/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2010/04/2180397669_8a58127504.jpg" medium="image">
			<media:title type="html">2180397669_8a58127504</media:title>
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		<item>
		<title>Trendplanner Twitter Top 10: March 2010</title>
		<link>http://trendplanner.com/2010/04/15/trendplanner-twitter-top-10-march-2010/</link>
		<comments>http://trendplanner.com/2010/04/15/trendplanner-twitter-top-10-march-2010/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 11:32:01 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=1055</guid>
		<description><![CDATA[A little late this month (my excuse is starting a new job!) but here&#8217;s the top ten tweets I sent out in March (based on link click rate). As always Hootsuite made this possible, so big thanks to them! 1. &#8230; <a href="http://trendplanner.com/2010/04/15/trendplanner-twitter-top-10-march-2010/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=1055&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2010/04/15/trendplanner-twitter-top-10-march-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2010/04/twittercal.jpg" medium="image">
			<media:title type="html">twittercal</media:title>
		</media:content>
	</item>
		<item>
		<title>Man City: Breaking the Big Four with the latest marketing techniques</title>
		<link>http://trendplanner.com/2010/02/16/man-city-breaking-the-big-four-with-the-latest-marketing-techniques/</link>
		<comments>http://trendplanner.com/2010/02/16/man-city-breaking-the-big-four-with-the-latest-marketing-techniques/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 01:27:15 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sport]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[arsenal]]></category>
		<category><![CDATA[chelsea]]></category>
		<category><![CDATA[craig bellamy]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[john terry]]></category>
		<category><![CDATA[man city]]></category>
		<category><![CDATA[man utd]]></category>
		<category><![CDATA[manchester]]></category>
		<category><![CDATA[poke]]></category>
		<category><![CDATA[soccer]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[tevez]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[wayne bridge]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=989</guid>
		<description><![CDATA[In English Football there are 4 dominant teams, Man United, Chelsea, Liverpool, and Arsenal, collectively they&#8217;re known as &#8216;The Big 4&#8242;. Their dominance on the pitch is reflected in their level of support both in the UK and across the &#8230; <a href="http://trendplanner.com/2010/02/16/man-city-breaking-the-big-four-with-the-latest-marketing-techniques/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=989&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2010/02/16/man-city-breaking-the-big-four-with-the-latest-marketing-techniques/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2010/02/3468339846-02122009211119.jpg" medium="image">
			<media:title type="html">8089468</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2010/02/carlos_tevez_advert_848307a.jpg" medium="image">
			<media:title type="html">carlos_tevez_advert_848307a</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2010/02/image_8603.jpg" medium="image">
			<media:title type="html">image_8603</media:title>
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	</item>
		<item>
		<title>Foursquare: Official London launch a &#8220;few days away&#8221;</title>
		<link>http://trendplanner.com/2009/10/07/foursquare-official-london-launch-next-week-few-day/</link>
		<comments>http://trendplanner.com/2009/10/07/foursquare-official-london-launch-next-week-few-day/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 14:07:28 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=901</guid>
		<description><![CDATA[The location based social network (and game) Foursquare should be in London in the next &#8220;few days&#8221; according to co-founder Dennis Cowley. I was actually lucky enough to have a go on the trial version last week (cheers @dens). It&#8217;s &#8230; <a href="http://trendplanner.com/2009/10/07/foursquare-official-london-launch-next-week-few-day/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=901&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/10/07/foursquare-official-london-launch-next-week-few-day/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2009/10/photo.jpg" medium="image">
			<media:title type="html">photo</media:title>
		</media:content>
	</item>
		<item>
		<title>Trendplanner Twitter Top 10 &#8211; August 2009</title>
		<link>http://trendplanner.com/2009/09/06/trendplanner-twitter-top-10-august-2009/</link>
		<comments>http://trendplanner.com/2009/09/06/trendplanner-twitter-top-10-august-2009/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 16:22:15 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[apple. steve jobs]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[bmx]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[ipod]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[poker]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=877</guid>
		<description><![CDATA[Here&#8217;s my August Twitter round-up. Using the power of Hootsuite here are the most clicked links from the Trendplanner Twitter account for August. For other useful Twitter links on similar themes, check out Qapture which collects links shared by various &#8230; <a href="http://trendplanner.com/2009/09/06/trendplanner-twitter-top-10-august-2009/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=877&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/09/06/trendplanner-twitter-top-10-august-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<media:content url="http://trendplanner.files.wordpress.com/2009/09/3110939912_4259cb15e9_o.jpg" medium="image">
			<media:title type="html">3110939912_4259cb15e9_o</media:title>
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	</item>
		<item>
		<title>Lego: Pretty cool for a 50-year-old</title>
		<link>http://trendplanner.com/2009/07/15/lego-pretty-cool-for-a-50-year-old/</link>
		<comments>http://trendplanner.com/2009/07/15/lego-pretty-cool-for-a-50-year-old/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 18:08:41 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
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		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[50]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[birthday]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[cool]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[lego]]></category>
		<category><![CDATA[retro]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[toy]]></category>
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		<description><![CDATA[This month Lego turned 50, you might have seen the brilliant &#8216;making history&#8217; ads created to mark the occasion. It&#8217;s hardly surprising that a toy based around small plastic blocks has been around for 50 years, what is a little &#8230; <a href="http://trendplanner.com/2009/07/15/lego-pretty-cool-for-a-50-year-old/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=747&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">mattjksaunders</media:title>
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			<media:title type="html">leggoo</media:title>
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