It wasn’t too long ago that there was only a handful of brands on Twitter and of these only a few were doing anything remotely positive with the service. Many brand profiles were just making random product announcements or simply spitting out an RSS news feed from their main site, very few brands were being [...]
Posts Tagged as ‘socialmedia’
April 21, 2010
Share more: Share your plans
People are sharing more and more information about their lives, Facebook tells us that there are more than 60 million status updates everyday, and more than 3 billion photos uploaded to the site each month. Furthermore, people are beginning to broadcast their location through services such as Foursquare and Google latitude. The rapid rise of [...]
Filed under Digital, Future, Technology, Trends
Tags: calendar, socialmedia, Technology
April 15, 2010
Trendplanner Twitter Top 10: March 2010
A little late this month (my excuse is starting a new job!) but here’s the top ten tweets I sent out in March (based on link click rate). As always Hootsuite made this possible, so big thanks to them! 1. Stats that suggest Facebook and Twitter are Making a Major Impact on Purchase Decisions: http://ow.ly/1n7s6 [...]
Filed under Digital, Marketing, Trends, advertising
Tags: advertising, Marketing, socialmedia, twitter
March 11, 2010
Think: Be clever but be prepared to help
Another great piece of video content from Transport for London. This clever clip follows previous greats such as ‘take the test’ and ‘whodunnit’. However, when it comes to making clever videos to make your point you have to make sure that your audience actually understands the message. The feedback goldmine (mostly rock but the occasional [...]
February 16, 2010
Man City: Breaking the Big Four with the latest marketing techniques
In English Football there are 4 dominant teams, Man United, Chelsea, Liverpool, and Arsenal, collectively they’re known as ‘The Big 4′. Their dominance on the pitch is reflected in their level of support both in the UK and across the globe. The Premier League is a global phenomenon, millions of people across the world are [...]
Filed under Digital, Marketing, Technology, advertising, campaign, sport
Tags: advertising, arsenal, chelsea, craig bellamy, Digital, football, internet, john terry, man city, man utd, manchester, Marketing, poke, soccer, socialmedia, Technology, tevez, twitter, viral, wayne bridge
October 7, 2009
Foursquare: Official London launch a “few days away”
The location based social network (and game) Foursquare should be in London in the next “few days” according to co-founder Dennis Cowley. I was actually lucky enough to have a go on the trial version last week (cheers @dens). It’s all coming together nicely and looking just as good as previous city versions, but as [...]
Filed under Digital, Mobile, Technology
Tags: foursquare, game, london, Mobile, news, socialmedia, twitter, UK
September 6, 2009
Trendplanner Twitter Top 10 – August 2009
Here’s my August Twitter round-up. Using the power of Hootsuite here are the most clicked links from the Trendplanner Twitter account for August. For other useful Twitter links on similar themes, check out Qapture which collects links shared by various interesting people on Twitter. 1. Nike: “We don’t do advertising any more. We just do [...]
Filed under Digital, Future, Marketing, Mobile, Technology, Trends, advertising, music
Tags: advertising, apple. steve jobs, AR, bmx, Digital, iphone, ipod, Marketing, music, nike, planning, poker, socialmedia, Technology, twitter
July 15, 2009
Lego: Pretty cool for a 50-year-old
This month Lego turned 50, you might have seen the brilliant ‘making history’ ads created to mark the occasion. It’s hardly surprising that a toy based around small plastic blocks has been around for 50 years, what is a little more surprising is the fact that 50 years on and in the digital age these [...]
Filed under Digital, Future, Marketing, Technology, Trends, advertising, campaign
Tags: 50, advertising, AR, birthday, Brands, collaboration, cool, Digital, Future, game, lego, Marketing, retro, socialmedia, Technology, toy, video, web2.0
