Tag Archives: socialmedia
The participation obsession
Ever since marketers spotted people talking about brands for free on the web there has been an unrelenting surge in brands trying to get their consumers to create online content on their behalf. On one hand the obsession is hardly … Continue reading
Filed under advertising, Digital, Marketing, Trends
Is this the Next model?
So another competition with an online voting mechanic, where a decision usually made by the select few is opened up to the public. This time it’s the chance to become a Next model. I’m pretty certain most people could have … Continue reading
Filed under advertising, campaign, Digital, fashion
Google helping people keep separate online identities
Most people in the UK have probably never heard of Orkut, the Google owned social network has never seen much traffic from the UK. However, in other parts of the world where social networking is not dominated by Facebook it’s … Continue reading
Twitter: An established customer service channel
It wasn’t too long ago that there was only a handful of brands on Twitter and of these only a few were doing anything remotely positive with the service. Many brand profiles were just making random product announcements or simply … Continue reading
