Tag Archives: soccer

Man City: Breaking the Big Four with the latest marketing techniques

In English Football there are 4 dominant teams, Man United, Chelsea, Liverpool, and Arsenal, collectively they’re known as ‘The Big 4′. Their dominance on the pitch is reflected in their level of support both in the UK and across the … Continue reading

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Filed under advertising, campaign, Digital, Marketing, sport, Technology

New Virals: Steven Gerrard Hits a Pigeon and Ronaldo Loses His Top

Not a bad attempt from Adidas here, going for the ‘is it true is it fake’ theme to get people talking. Something Nike have played with in the past with Kobe Bryant jumping over a car, and Ronaldinho hitting a … Continue reading

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Filed under advertising, sport