It has been widely reported that QR codes are common place in Japan. In my short time in the country so far I can confirm this to be true. In fact I got one put in my passport as soon as arrived. Since then I’ve seen them all over the place, from hotel information posters [...]
Posts Tagged as ‘QR’
August 26, 2009
10 ways musicians are embracing digital
Whether record companies like it or not the music industry is changing. They can try and ignore it, perhaps even directly fight the change, or maybe they can embrace it and actually benefit from the changes brought about by our new digital age. Currently much of the music industries’ efforts have focused on the option [...]
July 6, 2009
Evolving traditional communication channels: Interactive Billboards and Cinema ads
Advertising is becoming more and more focused on the getting the consumer involved in the process, it’s no longer a one way broadcast model but a two way communication model where the audience play a vital role in any brand communication. We might assume this spells the end for many traditional advertising channels such as [...]
July 2, 2009
Top 10 Trendplanner tweets: June 2009
Once again using the magic of Hootsuite here are the most clicked links from the Trendplanner Twitter account for last month. For other useful Twitter links on similar themes, check out Qapture which collects links shared by various people on Twitter (including Trendplanner). 1. Agency site – made in YouTube – BooneOakley.com – Clever. http://ow.ly/altG [...]
June 7, 2009
The Living Book: The book written entirely in QR codes
I recently got sent some information about a very interesting marketing campaign in Brazil, for an online book store called Editoras. The campaign was looking to raise awareness of Editoras in Brazil, modernise the brand, and help the brand appeal to a younger audience. With these goals in mind DDB Brazil created a campaign that [...]
May 18, 2009
Will the QR code ever take off outside of Japan?
QR codes have been ‘big in Japan’ for years now, and back in 2008 Trendplanner posted about the possibilities of QR and how it might not be long before the QR code was common place in countries other than Japan. But now well into 2009 the QR code is yet to really take off outside [...]
January 27, 2009
Microsoft reinvent the QR code with tag
You might or might not know about QR codes, they’re usually about the size of stamp and look a bit like bar codes. The QR code can store information such as urls, and can be read by mobiles, this means scan this code anywhere (e.g. in a magazine) with your mobile and be taken straight [...]
November 13, 2008
Responding Quickly to QR
If you’ve not heard of QR then you’ve not been to Japan recently, and there is a good chance that soon if you’ve not heard of it then you’ve not been anywhere. QR stands for ‘quick response’ and is a two-dimensional bar code of which the contents can be decoded at high speed. They look [...]
