Here’s my August Twitter round-up. Using the power of Hootsuite here are the most clicked links from the Trendplanner Twitter account for August. For other useful Twitter links on similar themes, check out Qapture which collects links shared by various interesting people on Twitter. 1. Nike: “We don’t do advertising any more. We just do [...]
Posts Tagged as ‘nike’
February 27, 2009
Brand Collaboration: Get people walking and talking your brand
Recently Trendplanner looked at Brand collaboration, and how brands can join together to share in each others positive associations and audience. One example given was the collaboration between sports brand Puma and classic shoe brand Loake, which produced an interesting piece of footwear that was one part smart shoe and one part trainer. Puma are [...]
February 11, 2009
The Spice Girls – The Sub-branding Experts
A brand can be defined as a personality, people respond best to personalities that they can relate to and that they respect. A large brand has the advantage of containing a large number of personality traits which can help them appeal to more people. On the other hand, this large number of traits can reduce [...]
November 13, 2008
High Time for the High Top
The high top trainer has been around for ages but thanks to some clever marketing from different brands they are bigger than ever. Retro trainers inspired from classic basketball trainers of yesteryear are all the rage. Converse high tops have never went away, but with some fresh campaigns they’ve widened their audience but maintained if [...]
November 13, 2008
P&G cut out the retailer to help cut prices
Procter & Gamble (P&G) have just launched a new site in the US that sells all of their branded products and runs in direct competition with its retailers. This move will hardly please their retailers, but then brands weren’t exactly pleased when retailers launched their own brands to compete with their brands. Selling direct might [...]
