Tag Archives: myspace
The participation obsession
Ever since marketers spotted people talking about brands for free on the web there has been an unrelenting surge in brands trying to get their consumers to create online content on their behalf. On one hand the obsession is hardly … Continue reading
Filed under advertising, Digital, Marketing, Trends
Do we create Digital content because we can’t afford a Ferrari?
If you described today’s Internet to someone 20 years ago they might have thought you were a little mad. Perhaps not because of the technology (they should have seen Blade Runner!) but in how a lot of the content is … Continue reading
Filed under advertising, campaign, Digital, Marketing
