Advertising is becoming more and more focused on the getting the consumer involved in the process, it’s no longer a one way broadcast model but a two way communication model where the audience play a vital role in any brand communication. We might assume this spells the end for many traditional advertising channels such as [...]
Posts Tagged as ‘media’
June 17, 2009
Everything new is bad, but ‘everything bad is good for you’
Just watched a great clip over on FreshCreation.com of Steven Johnson the Author of ‘Everything bad is Good for you’. Johnson is asking us to consider if games had been invented 500 years ago and that books had only just been invented and were gaining popularity amongst young people. He argues that books would come [...]
June 7, 2009
The Living Book: The book written entirely in QR codes
I recently got sent some information about a very interesting marketing campaign in Brazil, for an online book store called Editoras. The campaign was looking to raise awareness of Editoras in Brazil, modernise the brand, and help the brand appeal to a younger audience. With these goals in mind DDB Brazil created a campaign that [...]
February 26, 2009
Could Brands take on The Pirate Bay?
Illegal music downloading has been a hot topic ever since Napster appeared way back in 1999. Since then we’ve seen the introduction of broadband Internet and the emergence of BitTorrent peer to peer sharing, now people can download a lot more than music and all with speed and ease. Currently the owners of a site [...]
