Tag Archives: media
Evolving traditional communication channels: Interactive Billboards and Cinema ads
Advertising is becoming more and more focused on the getting the consumer involved in the process, it’s no longer a one way broadcast model but a two way communication model where the audience play a vital role in any brand … Continue reading
Filed under advertising, campaign, Digital, Future, Marketing, Technology, Trends
Everything new is bad, but ‘everything bad is good for you’
Just watched a great clip over on FreshCreation.com of Steven Johnson the Author of ‘Everything bad is Good for you’. Johnson is asking us to consider if games had been invented 500 years ago and that books had only just … Continue reading
Filed under Digital, Future, Technology
The Living Book: The book written entirely in QR codes
I recently got sent some information about a very interesting marketing campaign in Brazil, for an online book store called Editoras. The campaign was looking to raise awareness of Editoras in Brazil, modernise the brand, and help the brand appeal … Continue reading
Filed under advertising, campaign, Digital, Future, Marketing, Mobile, Technology
Social Media: Do you need to reinvent the wheel?
It’s claimed that in Mesopotamia (part of modern day Iraq) 3500BC one of the most important tools ever was invented. That tool was the wheel, however the original use of the wheel is unlikely to be the use that most … Continue reading
Filed under Digital, Future, Technology, Trends
