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	<title>Trendplanner &#187; Marketing</title>
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		<title>Trendplanner &#187; Marketing</title>
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		<title>The participation obsession</title>
		<link>http://trendplanner.com/2011/08/09/the-participation-obsession/</link>
		<comments>http://trendplanner.com/2011/08/09/the-participation-obsession/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 22:11:29 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[cadbury]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[participation]]></category>
		<category><![CDATA[smirnoff]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=1131</guid>
		<description><![CDATA[Ever since marketers spotted people talking about brands for free on the web there has been an unrelenting surge in brands trying to get their consumers to create online content on their behalf. On one hand the obsession is hardly &#8230; <a href="http://trendplanner.com/2011/08/09/the-participation-obsession/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=1131&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2011/08/09/the-participation-obsession/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<item>
		<title>Trendplanner Twitter Top 10: March 2010</title>
		<link>http://trendplanner.com/2010/04/15/trendplanner-twitter-top-10-march-2010/</link>
		<comments>http://trendplanner.com/2010/04/15/trendplanner-twitter-top-10-march-2010/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 11:32:01 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=1055</guid>
		<description><![CDATA[A little late this month (my excuse is starting a new job!) but here&#8217;s the top ten tweets I sent out in March (based on link click rate). As always Hootsuite made this possible, so big thanks to them! 1. &#8230; <a href="http://trendplanner.com/2010/04/15/trendplanner-twitter-top-10-march-2010/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=1055&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2010/04/15/trendplanner-twitter-top-10-march-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<item>
		<title>Save money on your campaign: Use money</title>
		<link>http://trendplanner.com/2010/03/18/save-money-on-your-campaign-use-money/</link>
		<comments>http://trendplanner.com/2010/03/18/save-money-on-your-campaign-use-money/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 23:53:26 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[chrisarnold]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[sexualhealth]]></category>
		<category><![CDATA[vodafone]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=1049</guid>
		<description><![CDATA[Here&#8217;s a great idea from Vodafone using money as a medium. By placing their message on bank notes they were able to reach their target audience by simply spending these notes in the places their audience visit. Then of course &#8230; <a href="http://trendplanner.com/2010/03/18/save-money-on-your-campaign-use-money/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=1049&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2010/03/18/save-money-on-your-campaign-use-money/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<item>
		<title>Google: Power and ambition harming the brand?</title>
		<link>http://trendplanner.com/2010/03/10/google-can-power-and-ambition-harm-a-brand/</link>
		<comments>http://trendplanner.com/2010/03/10/google-can-power-and-ambition-harm-a-brand/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 19:25:59 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[france]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=1038</guid>
		<description><![CDATA[Here&#8217;s a well put together video that aims to help people comprehend just how powerful Google is, and how incomprehensibly powerful they may become. Is it possible to command such power and retain the principle &#8220;don&#8217;t be evil&#8221;? Or on &#8230; <a href="http://trendplanner.com/2010/03/10/google-can-power-and-ambition-harm-a-brand/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=1038&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2010/03/10/google-can-power-and-ambition-harm-a-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<item>
		<title>Trendplanner Twitter Top 10: February 2010</title>
		<link>http://trendplanner.com/2010/03/01/trendplanner-twitter-top-10-february-2010/</link>
		<comments>http://trendplanner.com/2010/03/01/trendplanner-twitter-top-10-february-2010/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 10:35:44 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[february]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[top 10]]></category>
		<category><![CDATA[trendplanner]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=1028</guid>
		<description><![CDATA[Once again here&#8217;s a list of the last month&#8217;s top tweets based on link click rate. As always the stats come courtesy of 3rd party Twitter app Hootsuite. 1. The Puma Phone. It actually looks pretty good, it even uses &#8230; <a href="http://trendplanner.com/2010/03/01/trendplanner-twitter-top-10-february-2010/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=1028&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2010/03/01/trendplanner-twitter-top-10-february-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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	</item>
		<item>
		<title>Man City: Breaking the Big Four with the latest marketing techniques</title>
		<link>http://trendplanner.com/2010/02/16/man-city-breaking-the-big-four-with-the-latest-marketing-techniques/</link>
		<comments>http://trendplanner.com/2010/02/16/man-city-breaking-the-big-four-with-the-latest-marketing-techniques/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 01:27:15 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sport]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[arsenal]]></category>
		<category><![CDATA[chelsea]]></category>
		<category><![CDATA[craig bellamy]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[john terry]]></category>
		<category><![CDATA[man city]]></category>
		<category><![CDATA[man utd]]></category>
		<category><![CDATA[manchester]]></category>
		<category><![CDATA[poke]]></category>
		<category><![CDATA[soccer]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[tevez]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[wayne bridge]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=989</guid>
		<description><![CDATA[In English Football there are 4 dominant teams, Man United, Chelsea, Liverpool, and Arsenal, collectively they&#8217;re known as &#8216;The Big 4&#8242;. Their dominance on the pitch is reflected in their level of support both in the UK and across the &#8230; <a href="http://trendplanner.com/2010/02/16/man-city-breaking-the-big-four-with-the-latest-marketing-techniques/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=989&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2010/02/16/man-city-breaking-the-big-four-with-the-latest-marketing-techniques/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/65394e44880da62070a9e9a1b83fc81e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">mattjksaunders</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2010/02/3468339846-02122009211119.jpg" medium="image">
			<media:title type="html">8089468</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2010/02/carlos_tevez_advert_848307a.jpg" medium="image">
			<media:title type="html">carlos_tevez_advert_848307a</media:title>
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		<media:content url="http://trendplanner.files.wordpress.com/2010/02/image_8603.jpg" medium="image">
			<media:title type="html">image_8603</media:title>
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	</item>
		<item>
		<title>Trendplanner Twitter Top 10: January 2010</title>
		<link>http://trendplanner.com/2010/02/09/trendplanner-twitter-top-10-january-2010/</link>
		<comments>http://trendplanner.com/2010/02/09/trendplanner-twitter-top-10-january-2010/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 20:45:58 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[list]]></category>
		<category><![CDATA[top 10]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=982</guid>
		<description><![CDATA[Image: ndm007 A little bit late, but nevertheless here&#8217;s the twitter links shared last month that got the most clicks. As usual it&#8217;s thanks to Hootsuite that I&#8217;ve been able to put this list together. 1. 10 amazing Ads on &#8230; <a href="http://trendplanner.com/2010/02/09/trendplanner-twitter-top-10-january-2010/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=982&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2010/02/09/trendplanner-twitter-top-10-january-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/65394e44880da62070a9e9a1b83fc81e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">mattjksaunders</media:title>
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			<media:title type="html">twitter_pic</media:title>
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		<item>
		<title>Shanghai: Touchscreen Taxi Advertising</title>
		<link>http://trendplanner.com/2010/01/29/shanghai-touchscreen-taxi-advertising/</link>
		<comments>http://trendplanner.com/2010/01/29/shanghai-touchscreen-taxi-advertising/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 14:56:56 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[shanghai]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=977</guid>
		<description><![CDATA[Here&#8217;s a nice bit of advertising technology that can be found in the back of taxis throughout Shanghai, China. More than just a screen pushing ads, the interactive touch-screen device (or ipad as they&#8217;ll all be referred to as soon &#8230; <a href="http://trendplanner.com/2010/01/29/shanghai-touchscreen-taxi-advertising/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=977&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2010/01/29/shanghai-touchscreen-taxi-advertising/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/65394e44880da62070a9e9a1b83fc81e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">mattjksaunders</media:title>
		</media:content>
	</item>
		<item>
		<title>Trendplanner Twitter Top 10: November 2009</title>
		<link>http://trendplanner.com/2009/12/03/trendplanner-twitter-top-10-november-2009/</link>
		<comments>http://trendplanner.com/2009/12/03/trendplanner-twitter-top-10-november-2009/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 17:00:13 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[asia]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[japan]]></category>
		<category><![CDATA[list]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[top 10]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=959</guid>
		<description><![CDATA[Blogging and tweeting is proving to be a little difficult while I&#8217;m behind the great firewall of China (more on that soon), but when there&#8217;s a will there&#8217;s a way&#8230; So here&#8217;s the ten most popular twitter posts I sent &#8230; <a href="http://trendplanner.com/2009/12/03/trendplanner-twitter-top-10-november-2009/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=959&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/12/03/trendplanner-twitter-top-10-november-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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	</item>
		<item>
		<title>Trendplanner Twitter Top 10 &#8211; August 2009</title>
		<link>http://trendplanner.com/2009/09/06/trendplanner-twitter-top-10-august-2009/</link>
		<comments>http://trendplanner.com/2009/09/06/trendplanner-twitter-top-10-august-2009/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 16:22:15 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[apple. steve jobs]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[bmx]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[ipod]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[poker]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=877</guid>
		<description><![CDATA[Here&#8217;s my August Twitter round-up. Using the power of Hootsuite here are the most clicked links from the Trendplanner Twitter account for August. For other useful Twitter links on similar themes, check out Qapture which collects links shared by various &#8230; <a href="http://trendplanner.com/2009/09/06/trendplanner-twitter-top-10-august-2009/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=877&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/09/06/trendplanner-twitter-top-10-august-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

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		<title>Lego: Pretty cool for a 50-year-old</title>
		<link>http://trendplanner.com/2009/07/15/lego-pretty-cool-for-a-50-year-old/</link>
		<comments>http://trendplanner.com/2009/07/15/lego-pretty-cool-for-a-50-year-old/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 18:08:41 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[50]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[birthday]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[cool]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[lego]]></category>
		<category><![CDATA[retro]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[toy]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=747</guid>
		<description><![CDATA[This month Lego turned 50, you might have seen the brilliant &#8216;making history&#8217; ads created to mark the occasion. It&#8217;s hardly surprising that a toy based around small plastic blocks has been around for 50 years, what is a little &#8230; <a href="http://trendplanner.com/2009/07/15/lego-pretty-cool-for-a-50-year-old/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=747&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/07/15/lego-pretty-cool-for-a-50-year-old/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

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			<media:title type="html">leggoo</media:title>
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		<title>Top 10 Trendplanner tweets: June 2009</title>
		<link>http://trendplanner.com/2009/07/02/top-10-trendplanner-tweets-june-2009/</link>
		<comments>http://trendplanner.com/2009/07/02/top-10-trendplanner-tweets-june-2009/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 14:15:10 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[hootsuite]]></category>
		<category><![CDATA[QR]]></category>
		<category><![CDATA[red bull]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=725</guid>
		<description><![CDATA[Once again using the magic of Hootsuite here are the most clicked links from the Trendplanner Twitter account for last month. For other useful Twitter links on similar themes, check out Qapture which collects links shared by various people on &#8230; <a href="http://trendplanner.com/2009/07/02/top-10-trendplanner-tweets-june-2009/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=725&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/07/02/top-10-trendplanner-tweets-june-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<title>Digital agencies: Full of fun, creative, attractive skateboarders</title>
		<link>http://trendplanner.com/2009/06/15/digital-agencies-full-of-fun-creative-attractive-skateboarders/</link>
		<comments>http://trendplanner.com/2009/06/15/digital-agencies-full-of-fun-creative-attractive-skateboarders/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 09:31:37 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[quote]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=706</guid>
		<description><![CDATA[Here&#8217;s a great quote I saw over on the DigitalAgencyBlog.com the other day. Taken from the blog of a managing partner at a US technology firm, it provides a rather interesting view on agency life. Funny for those of us &#8230; <a href="http://trendplanner.com/2009/06/15/digital-agencies-full-of-fun-creative-attractive-skateboarders/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=706&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/06/15/digital-agencies-full-of-fun-creative-attractive-skateboarders/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2009/06/quote3.jpg" medium="image">
			<media:title type="html">digital agency life quote</media:title>
		</media:content>
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		<item>
		<title>The Living Book: The book written entirely in QR codes</title>
		<link>http://trendplanner.com/2009/06/07/the-living-book-the-book-written-entirely-in-qr-codes/</link>
		<comments>http://trendplanner.com/2009/06/07/the-living-book-the-book-written-entirely-in-qr-codes/#comments</comments>
		<pubDate>Sun, 07 Jun 2009 19:20:44 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[brasil]]></category>
		<category><![CDATA[brazil]]></category>
		<category><![CDATA[codes]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[ddb]]></category>
		<category><![CDATA[editoras]]></category>
		<category><![CDATA[gorilla]]></category>
		<category><![CDATA[japan]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[QR]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=676</guid>
		<description><![CDATA[I recently got sent some information about a very interesting marketing campaign in Brazil, for an online book store called Editoras. The campaign was looking to raise awareness of Editoras in Brazil, modernise the brand, and help the brand appeal &#8230; <a href="http://trendplanner.com/2009/06/07/the-living-book-the-book-written-entirely-in-qr-codes/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=676&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/06/07/the-living-book-the-book-written-entirely-in-qr-codes/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<title>Assuming the customer really knows what they want, an Innocent mistake to make?</title>
		<link>http://trendplanner.com/2009/04/07/assuming-the-customer-really-knows-what-they-want-an-innocent-mistake-to-make/</link>
		<comments>http://trendplanner.com/2009/04/07/assuming-the-customer-really-knows-what-they-want-an-innocent-mistake-to-make/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 21:54:19 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Food and Drink]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[alpha]]></category>
		<category><![CDATA[bbc]]></category>
		<category><![CDATA[beta]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[hulu]]></category>
		<category><![CDATA[innocent]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[iplayer]]></category>
		<category><![CDATA[phone]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[smoothie]]></category>
		<category><![CDATA[testing]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=537</guid>
		<description><![CDATA[These days it&#8217;s easier than ever to get feedback from customers, they can simply send you an email, or perhaps respond to a poll on your website. You don&#8217;t even need your customers to get in touch with you, people &#8230; <a href="http://trendplanner.com/2009/04/07/assuming-the-customer-really-knows-what-they-want-an-innocent-mistake-to-make/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=537&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/04/07/assuming-the-customer-really-knows-what-they-want-an-innocent-mistake-to-make/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

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			<media:title type="html">cart_kiwi_appl_lime</media:title>
		</media:content>
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		<item>
		<title>A short history of marketing: 1932 to the digital age</title>
		<link>http://trendplanner.com/2009/04/01/a-short-history-of-marketing-1932-to-the-digital-age/</link>
		<comments>http://trendplanner.com/2009/04/01/a-short-history-of-marketing-1932-to-the-digital-age/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 22:34:46 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[cartoon]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[vimeo]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=525</guid>
		<description><![CDATA[This is a great little video from Germany that provides a little bit of marketing history and nicely demonstrates how our new digital culture is changing everything. For some people the content in this video is hardly anything new, but &#8230; <a href="http://trendplanner.com/2009/04/01/a-short-history-of-marketing-1932-to-the-digital-age/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=525&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/04/01/a-short-history-of-marketing-1932-to-the-digital-age/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<item>
		<title>What do you want to be when you grow up?</title>
		<link>http://trendplanner.com/2009/03/12/what-do-you-want-to-do-when-you-grow-up/</link>
		<comments>http://trendplanner.com/2009/03/12/what-do-you-want-to-do-when-you-grow-up/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 12:56:39 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[monster]]></category>
		<category><![CDATA[planner]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=473</guid>
		<description><![CDATA[Clever little viral from Monster (US). The truth can be funny. Source: clevurdesign Posted in advertising, campaign Tagged: advertising, copywriter, creative, designer, employment, jobs, Marketing, monster, planner, video<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=473&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/03/12/what-do-you-want-to-do-when-you-grow-up/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<title>Rule number 1: Don&#8217;t scare your audience</title>
		<link>http://trendplanner.com/2009/03/02/rule-number-1-dont-scare-your-audience/</link>
		<comments>http://trendplanner.com/2009/03/02/rule-number-1-dont-scare-your-audience/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 21:11:23 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[horror]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[playstation]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[rules]]></category>
		<category><![CDATA[scary]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=456</guid>
		<description><![CDATA[I came across a list of seriously messed up ads the other day. Some of the ads were meant to be disturbing (Playstation got 2 ads in the 10), but most nightmare inducing ads were those that set out to &#8230; <a href="http://trendplanner.com/2009/03/02/rule-number-1-dont-scare-your-audience/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=456&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/03/02/rule-number-1-dont-scare-your-audience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<title>Spur on your team through Digital Ad boards</title>
		<link>http://trendplanner.com/2009/02/18/spur-on-your-team-through-digital-ad-boards/</link>
		<comments>http://trendplanner.com/2009/02/18/spur-on-your-team-through-digital-ad-boards/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 15:38:14 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[carling]]></category>
		<category><![CDATA[cup]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[man utd]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[spur]]></category>
		<category><![CDATA[spurs]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=423</guid>
		<description><![CDATA[During this year&#8217;s  Carling Cup Final (English Football) Carling are giving football fans the chance to use their electronic advertising boards to display messages of  support for their team. Fans need to send in their banner suggestions via the carling &#8230; <a href="http://trendplanner.com/2009/02/18/spur-on-your-team-through-digital-ad-boards/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=423&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/02/18/spur-on-your-team-through-digital-ad-boards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

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			<media:title type="html">5718719</media:title>
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		<item>
		<title>Neurosense: The marketing agency of the future?</title>
		<link>http://trendplanner.com/2009/01/28/neurosense-the-marketing-agency-of-the-future/</link>
		<comments>http://trendplanner.com/2009/01/28/neurosense-the-marketing-agency-of-the-future/#comments</comments>
		<pubDate>Wed, 28 Jan 2009 17:35:06 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[neuroscience]]></category>
		<category><![CDATA[neurosense]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=330</guid>
		<description><![CDATA[Psychology has always played a part in marketing and advertising, after all you require an understanding of the human/consumer mind in marketing and psychology is the study of exactly that. Marketing Agency Neurosence aim to truly combine the two. An &#8230; <a href="http://trendplanner.com/2009/01/28/neurosense-the-marketing-agency-of-the-future/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=330&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/01/28/neurosense-the-marketing-agency-of-the-future/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

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		<title>Skins &#8211; Great marketing means there&#8217;s no need to make a decent programme</title>
		<link>http://trendplanner.com/2009/01/27/skins-great-marketing-means-theres-no-need-to-make-a-decent-programme/</link>
		<comments>http://trendplanner.com/2009/01/27/skins-great-marketing-means-theres-no-need-to-make-a-decent-programme/#comments</comments>
		<pubDate>Tue, 27 Jan 2009 16:58:26 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[bristol]]></category>
		<category><![CDATA[cialdini]]></category>
		<category><![CDATA[e4]]></category>
		<category><![CDATA[gig]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[skins]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=324</guid>
		<description><![CDATA[So E4 teen drama &#8216;Skins&#8217; is back. For those that don&#8217;t know Skins is a UK drama that follows the lives of a group of teens living in Bristol. Now in it&#8217;s third season, it&#8217;s back with a new group &#8230; <a href="http://trendplanner.com/2009/01/27/skins-great-marketing-means-theres-no-need-to-make-a-decent-programme/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=324&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/01/27/skins-great-marketing-means-theres-no-need-to-make-a-decent-programme/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<title>Microsoft reinvent the QR code with tag</title>
		<link>http://trendplanner.com/2009/01/27/microsoft-reinvent-the-qr-code-with-tag/</link>
		<comments>http://trendplanner.com/2009/01/27/microsoft-reinvent-the-qr-code-with-tag/#comments</comments>
		<pubDate>Tue, 27 Jan 2009 12:26:20 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[code]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[japan]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[QR]]></category>
		<category><![CDATA[tag]]></category>
		<category><![CDATA[US]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=315</guid>
		<description><![CDATA[You might or might not know about QR codes, they&#8217;re usually about the size of stamp and look a bit like bar codes. The QR code can store information such as urls, and can be read by mobiles, this means &#8230; <a href="http://trendplanner.com/2009/01/27/microsoft-reinvent-the-qr-code-with-tag/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=315&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/01/27/microsoft-reinvent-the-qr-code-with-tag/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

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			<media:title type="html">micro-tag-ge41</media:title>
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		<title>Cadburys Warn Public: Contains Milk but No Gorrillas</title>
		<link>http://trendplanner.com/2009/01/12/cadburys-warn-public-contains-milk-but-no-gorrillas/</link>
		<comments>http://trendplanner.com/2009/01/12/cadburys-warn-public-contains-milk-but-no-gorrillas/#comments</comments>
		<pubDate>Mon, 12 Jan 2009 17:14:59 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[cadbury]]></category>
		<category><![CDATA[dairy milk]]></category>
		<category><![CDATA[gorrilla]]></category>
		<category><![CDATA[lion]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[milk]]></category>
		<category><![CDATA[redbull]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=291</guid>
		<description><![CDATA[Cadbury are planning to put some rather (seemingly) obvious warning messages on some of their products. The Dairy Milk packaging will warn you of its milk content and the Whole Nut packaging will inform you it contains nuts. Yes it &#8230; <a href="http://trendplanner.com/2009/01/12/cadburys-warn-public-contains-milk-but-no-gorrillas/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=291&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/01/12/cadburys-warn-public-contains-milk-but-no-gorrillas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

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			<media:title type="html">cadbury_682_379298a</media:title>
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		<title>Wii will get you: No such thing as Bad Publicity</title>
		<link>http://trendplanner.com/2008/12/23/wii-will-get-you-no-such-thing-as-bad-publicity/</link>
		<comments>http://trendplanner.com/2008/12/23/wii-will-get-you-no-such-thing-as-bad-publicity/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 11:19:36 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[consoles]]></category>
		<category><![CDATA[kids]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[nintendo]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[presents]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[the sun]]></category>
		<category><![CDATA[wii]]></category>
		<category><![CDATA[wii fit]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=267</guid>
		<description><![CDATA[Nice bit of promotion here in the Sun yesterday just to make sure everyone remembers to buy wii products this Christmas. Is a negative story in the Sun going to stop Mum getting the kids those Wii products they want &#8230; <a href="http://trendplanner.com/2008/12/23/wii-will-get-you-no-such-thing-as-bad-publicity/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=267&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2008/12/23/wii-will-get-you-no-such-thing-as-bad-publicity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

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			<media:title type="html">wii-sun4</media:title>
		</media:content>
	</item>
		<item>
		<title>Creative Christmas</title>
		<link>http://trendplanner.com/2008/12/16/creative-christmas/</link>
		<comments>http://trendplanner.com/2008/12/16/creative-christmas/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 16:35:53 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[AKQA]]></category>
		<category><![CDATA[card]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[jingle bells]]></category>
		<category><![CDATA[kiss]]></category>
		<category><![CDATA[microwave]]></category>
		<category><![CDATA[PAA]]></category>
		<category><![CDATA[rodeo]]></category>
		<category><![CDATA[rudolph]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[wunderman]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=221</guid>
		<description><![CDATA[There&#8217;s been some nice Christmas content created this year, here&#8217;s a few of my favourites. Wunderman gave us the Rudolph Rodeo. Partners Andrews Aldridge gave us a kiss. Albion gave us the Queen. My favourite is from AKQA, who gave &#8230; <a href="http://trendplanner.com/2008/12/16/creative-christmas/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=221&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2008/12/16/creative-christmas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>
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		<title>A lesson from History &#8211; The Consequnces of cutting ad spend</title>
		<link>http://trendplanner.com/2008/11/14/a-lesson-from-history-the-consequnces-of-cutting-ad-spend/</link>
		<comments>http://trendplanner.com/2008/11/14/a-lesson-from-history-the-consequnces-of-cutting-ad-spend/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 14:09:51 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[Food and Drink]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[cereal]]></category>
		<category><![CDATA[kelloggs]]></category>

		<guid isPermaLink="false">http://trendplanner.wordpress.com/?p=93</guid>
		<description><![CDATA[In 1929 when the US economy was in a state not unlike today two major brands took two very different paths in regards to ad spend. The paths that these brands took would influence the future of the brand up &#8230; <a href="http://trendplanner.com/2008/11/14/a-lesson-from-history-the-consequnces-of-cutting-ad-spend/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=93&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2008/11/14/a-lesson-from-history-the-consequnces-of-cutting-ad-spend/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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			<media:title type="html">cornflakes</media:title>
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