Tag Archives: Marketing
The participation obsession
Ever since marketers spotted people talking about brands for free on the web there has been an unrelenting surge in brands trying to get their consumers to create online content on their behalf. On one hand the obsession is hardly … Continue reading
Filed under advertising, Digital, Marketing, Trends
Trendplanner Twitter Top 10: March 2010
A little late this month (my excuse is starting a new job!) but here’s the top ten tweets I sent out in March (based on link click rate). As always Hootsuite made this possible, so big thanks to them! 1. … Continue reading
Filed under advertising, Digital, Marketing, Trends
Save money on your campaign: Use money
Here’s a great idea from Vodafone using money as a medium. By placing their message on bank notes they were able to reach their target audience by simply spending these notes in the places their audience visit. Then of course … Continue reading
Filed under advertising
Google: Power and ambition harming the brand?
Here’s a well put together video that aims to help people comprehend just how powerful Google is, and how incomprehensibly powerful they may become. Is it possible to command such power and retain the principle “don’t be evil”? Or on … Continue reading
Filed under advertising, Digital, Future, Google, Technology
