Blogging and tweeting is proving to be a little difficult while I’m behind the great firewall of China (more on that soon), but when there’s a will there’s a way… So here’s the ten most popular twitter posts I sent out last month. 1. Social media in China – It’s a whole new world – [...]
Posts Tagged as ‘japan’
November 13, 2009
Sony turns ads into jeans
What do you do with massive poster ads that have been replaced? Well if your Sony Japan you turn them into jeans. I spotted this great little campaign in the Sony building Tokyo. On the outside of the building there hangs a massive promotion poster which is changed monthly, Sony decided to take these old [...]
November 7, 2009
Customer service: Take a lesson from the people of Japan
Last week I was having a bit of trouble finding a station in Osaka so I asked a lady for some help in finding the station. She didn’t speak much English but gestured for me to follow her and started walking, assuming she was getting to a better position to point out the station I [...]
November 4, 2009
Japan: Toilets more advanced than the average PC
Here’s a little picture of the toilet in my last hotel room that can be found across Japan. Some very interesting buttons and it was also a little odd to see a power cable going into the toilet seat! Can’t see these appearing any time soon in the UK, more due to reasons related to [...]
October 31, 2009
Japan: As mobile obsessed as I hoped
It has been widely reported that QR codes are common place in Japan. In my short time in the country so far I can confirm this to be true. In fact I got one put in my passport as soon as arrived. Since then I’ve seen them all over the place, from hotel information posters [...]
October 20, 2009
Trendplanner goes International
Thanks to the Internet it’s now possible to discover trends, technology, and advertising from around the world. However, there really is no substitute for first hand experience, so from next week I’ll be leaving the UK for a few months. I could go pretty much anywhere in the world and be sure to learn something [...]
June 7, 2009
The Living Book: The book written entirely in QR codes
I recently got sent some information about a very interesting marketing campaign in Brazil, for an online book store called Editoras. The campaign was looking to raise awareness of Editoras in Brazil, modernise the brand, and help the brand appeal to a younger audience. With these goals in mind DDB Brazil created a campaign that [...]
May 18, 2009
Will the QR code ever take off outside of Japan?
QR codes have been ‘big in Japan’ for years now, and back in 2008 Trendplanner posted about the possibilities of QR and how it might not be long before the QR code was common place in countries other than Japan. But now well into 2009 the QR code is yet to really take off outside [...]
