Posts Tagged as ‘Google’

June 7, 2010

Trendplanner Twitter Top 10: May 2010

Image: joelaz For a nice round up of the best stuff from last month here’s the top ten links posted via the trendplanner Twitter profile. All made possible thanks to the stats I get from Hootsuite. 1. Unconventional use of Google analytics to achieve: Converse Domination (Clever) – http://ow.ly/1LUnu 2. The digital poster adverts that [...]

March 10, 2010

Google: Power and ambition harming the brand?

Here’s a well put together video that aims to help people comprehend just how powerful Google is, and how incomprehensibly powerful they may become. Is it possible to command such power and retain the principle “don’t be evil”? Or on the other hand is it possible to command such power and have people believe the [...]

February 19, 2010

If you go down to the woods today… you’ll find some great targeted advertising

There aren’t many places left in this world where you won’t be subjected to advertising. However, you would assume that while walking the dog in the middle of the woods, miles from any LCD screen, or even mobile signal, you might have found one of the few remaining places still devoid of advertising. So it [...]

August 18, 2009

What playing Poker can teach us about using Social Media

Brands are finally starting to enter social media channels, and those that are yet to do so will have to in very near future. Social media provides some very real challenges for brands, but with these challenges comes some amazing opportunities. It’s a complex game that requires some serious attention, skill and knowledge. Not unlike [...]

July 23, 2009

Mobile Phones let us change our plans – Geo-location could stop us planning altogether

Remember the days before mobiles (some of you actually won’t!)? Plans to meet friends were made days in advance, there was no changing plans at the last minute, you had to be where you said, when you said. In theory this sounds great, no last minute cancelling, no slack time keeping, however, it’s not much [...]

May 11, 2009

Social Media: Do you need to reinvent the wheel?

It’s claimed that in Mesopotamia (part of modern day Iraq) 3500BC one of the most important tools ever was invented. That tool was the wheel, however the original use of the wheel is unlikely to be the use that most people would automatically associate it with in the current day. In 3500BC the wheel was [...]

March 12, 2009

Crowdsourcing: Give them fishing rods not fish

Remember the old saying: “Give a man a fish; and you have fed him for a day. Give a man the tools to fish and you have fed him for a lifetime” Consider the alternative for the Internet society: “Give a your audience content, and they’ll be engaged for today. Give your audience the tools [...]

March 6, 2009

The evolution of AR: 5 of the best Augmented Reality examples

There’s a lot of hype round Augmented reality (AR) right now, people are trying to combine the ‘real world’ and the ‘digital world’ in any way they can. Here are 5 of the best examples that demonstrate what can be done and where this is going. Lego Lego have really embraced AR, as well as [...]