There aren’t many places left in this world where you won’t be subjected to advertising. However, you would assume that while walking the dog in the middle of the woods, miles from any LCD screen, or even mobile signal, you might have found one of the few remaining places still devoid of advertising. So it [...]
Posts Tagged as ‘Future’
October 21, 2009
New technology: New expectations
The latest technology has opened up a whole new world of possibilities, and in turn these possibilities have brought with them new expectations. It doesn’t take us long to adjust to the benefits of new technology, and what starts out as a luxury or perhaps novelty can soon become a necessity. Not many of us [...]
August 27, 2009
YellowBird: The future of video?
This demo has been available for viewing on the official Yellowbird site , however, it has been taken down in preparation for the next set of examples. For those that missed it I thought I’d embed it above. Yellowbird lets you watch video in a complete 360 degree view, that you control. Think of it [...]
July 6, 2009
Evolving traditional communication channels: Interactive Billboards and Cinema ads
Advertising is becoming more and more focused on the getting the consumer involved in the process, it’s no longer a one way broadcast model but a two way communication model where the audience play a vital role in any brand communication. We might assume this spells the end for many traditional advertising channels such as [...]
June 17, 2009
Everything new is bad, but ‘everything bad is good for you’
Just watched a great clip over on FreshCreation.com of Steven Johnson the Author of ‘Everything bad is Good for you’. Johnson is asking us to consider if games had been invented 500 years ago and that books had only just been invented and were gaining popularity amongst young people. He argues that books would come [...]
