Tag Archives: france
McDonalds: Interacting with billboards via mobile
Gone are the days that billboard adverts offered a one way channel of communication with an audience. Digital technology means billboards can accommodate user interaction. A great example comes from McDonalds in which they combined the latest technology with the … Continue reading
Filed under advertising, Digital, Food and Drink, Marketing, Mobile
Google: Power and ambition harming the brand?
Here’s a well put together video that aims to help people comprehend just how powerful Google is, and how incomprehensibly powerful they may become. Is it possible to command such power and retain the principle “don’t be evil”? Or on … Continue reading
Filed under advertising, Digital, Future, Google, Technology
