Tag Archives: football
Man City: Breaking the Big Four with the latest marketing techniques
In English Football there are 4 dominant teams, Man United, Chelsea, Liverpool, and Arsenal, collectively they’re known as ‘The Big 4′. Their dominance on the pitch is reflected in their level of support both in the UK and across the … Continue reading
Filed under advertising, campaign, Digital, Marketing, sport, Technology
BBC The Cut: The future of youth TV?
The BBC is to a launch a new series aimed at 12-17 year olds called The Cut. But this is not just another Grange Hill or Byker Grove , this series is embracing the new technologies available to the youth … Continue reading
Spur on your team through Digital Ad boards
During this year’s Carling Cup Final (English Football) Carling are giving football fans the chance to use their electronic advertising boards to display messages of support for their team. Fans need to send in their banner suggestions via the carling … Continue reading
Filed under advertising, campaign
Tic Tacs bring us the missing the goal – Eventually
Remember when ITV decided to run an ad break at the most important part of a football match, consequently missing the only goal of the game? Well one of the brands shown in the ad break has created a clever … Continue reading
Filed under advertising, Digital
