Brands are finally starting to enter social media channels, and those that are yet to do so will have to in very near future. Social media provides some very real challenges for brands, but with these challenges comes some amazing opportunities. It’s a complex game that requires some serious attention, skill and knowledge. Not unlike [...]
Posts Tagged as ‘Brands’
July 6, 2009
Evolving traditional communication channels: Interactive Billboards and Cinema ads
Advertising is becoming more and more focused on the getting the consumer involved in the process, it’s no longer a one way broadcast model but a two way communication model where the audience play a vital role in any brand communication. We might assume this spells the end for many traditional advertising channels such as [...]
June 14, 2009
Do you really want your TV ads to make your audience mad?
Here’s the latest TV ad for TV advertising, which I ironically saw on youtube. Don’t get me wrong I thoroughly enjoyed the ad, it brings back memories of some great ad campaigns of the past and the context and comic timing does raise a smile. This ad would have been perfect before the emergence of [...]
May 13, 2009
So you’ve got a great brand website, but is that really where your customers are heading?
The Fact: The ten web brands on which Britons spent the most time last month, including Facebook and Google, accounted for 45% of all UK internet time during the month, compared to less than 42% in April 2008 Source: Brand Republic The Lesson: It has never been more important that brands have an good online [...]
April 1, 2009
A short history of marketing: 1932 to the digital age
This is a great little video from Germany that provides a little bit of marketing history and nicely demonstrates how our new digital culture is changing everything. For some people the content in this video is hardly anything new, but it’s presented in such a great way that it can serve as a little reminder [...]
