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		<title>Social Media: Do you need to reinvent the wheel?</title>
		<link>http://trendplanner.com/2009/05/11/social-media-do-you-need-to-reinvent-the-wheel/</link>
		<comments>http://trendplanner.com/2009/05/11/social-media-do-you-need-to-reinvent-the-wheel/#comments</comments>
		<pubDate>Mon, 11 May 2009 22:10:38 +0000</pubDate>
		<dc:creator>matt</dc:creator>
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		<guid isPermaLink="false">http://trendplanner.com/?p=594</guid>
		<description><![CDATA[It&#8217;s claimed that in Mesopotamia (part of modern day Iraq) 3500BC one of the most important tools ever was invented. That tool was the wheel, however the original use of the wheel is unlikely to be the use that most &#8230; <a href="http://trendplanner.com/2009/05/11/social-media-do-you-need-to-reinvent-the-wheel/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=594&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Global Brands Need a Global Branding Strategy No exceptions &#8211; Pepsi Learn the Hard Way</title>
		<link>http://trendplanner.com/2008/12/10/global-brands-need-global-branding-strategy-pepsi-learn-the-hard-way/</link>
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		<pubDate>Wed, 10 Dec 2008 15:36:10 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[BBDO]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[calorie]]></category>
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		<guid isPermaLink="false">http://trendplanner.com/?p=216</guid>
		<description><![CDATA[This is the somewhat controversial Ad for Pepsi Max created by BBDO Dusseldorf (who said the Germans had no sense of humour?!). It plays on the single calorie in Pepsi Max and how it&#8217;s loneliness might drive it to drastic &#8230; <a href="http://trendplanner.com/2008/12/10/global-brands-need-global-branding-strategy-pepsi-learn-the-hard-way/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=216&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Is that Really Originals?</title>
		<link>http://trendplanner.com/2008/11/27/is-that-really-originals/</link>
		<comments>http://trendplanner.com/2008/11/27/is-that-really-originals/#comments</comments>
		<pubDate>Thu, 27 Nov 2008 10:41:09 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[adidas]]></category>
		<category><![CDATA[Beckham]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[originals]]></category>
		<category><![CDATA[party]]></category>
		<category><![CDATA[sub-brand]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral]]></category>

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		<description><![CDATA[This is the new Adidas Origianals Ad to be shown on the website and on TV. It&#8217;s the first time that Adidas has promoted the Originals brand through TV. Firstly I must say that I do like the Originals brand, &#8230; <a href="http://trendplanner.com/2008/11/27/is-that-really-originals/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=185&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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