Tag Archives: branding

Social Media: Do you need to reinvent the wheel?

It’s claimed that in Mesopotamia (part of modern day Iraq) 3500BC one of the most important tools ever was invented. That tool was the wheel, however the original use of the wheel is unlikely to be the use that most … Continue reading

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Filed under Digital, Future, Technology, Trends

Global Brands Need a Global Branding Strategy No exceptions – Pepsi Learn the Hard Way

This is the somewhat controversial Ad for Pepsi Max created by BBDO Dusseldorf (who said the Germans had no sense of humour?!). It plays on the single calorie in Pepsi Max and how it’s loneliness might drive it to drastic … Continue reading

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Is that Really Originals?

This is the new Adidas Origianals Ad to be shown on the website and on TV. It’s the first time that Adidas has promoted the Originals brand through TV. Firstly I must say that I do like the Originals brand, … Continue reading

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Filed under advertising