The Fact: The ten web brands on which Britons spent the most time last month, including Facebook and Google, accounted for 45% of all UK internet time during the month, compared to less than 42% in April 2008 Source: Brand Republic The Lesson: It has never been more important that brands have an good online [...]
Posts Tagged as ‘branding’
May 13, 2009
So you’ve got a great brand website, but is that really where your customers are heading?
May 12, 2009
More brand collaboration – Mr Bump and yellow coke bottles
Trendplanner loves a good bit of brand collaboration. It can be a great opportunity for brands to share each others positive associations, and obtain members of each others audience they didn’t previously have access to. Brands that might seem worlds apart can successfully collaborate, you just need to share that one key trait. Electronic brands [...]
February 27, 2009
Brand Collaboration: Get people walking and talking your brand
Recently Trendplanner looked at Brand collaboration, and how brands can join together to share in each others positive associations and audience. One example given was the collaboration between sports brand Puma and classic shoe brand Loake, which produced an interesting piece of footwear that was one part smart shoe and one part trainer. Puma are [...]
February 11, 2009
The Spice Girls – The Sub-branding Experts
A brand can be defined as a personality, people respond best to personalities that they can relate to and that they respect. A large brand has the advantage of containing a large number of personality traits which can help them appeal to more people. On the other hand, this large number of traits can reduce [...]
February 9, 2009
Brands: Stop, Collaborate, and Listen
A large part of defining our personality is based upon the links that we have. There is a lot you can tell a lot about a person by the friends that they have. In a digital context you might find out a lot more about a person by looking at their facebook friends or links [...]
February 3, 2009
What’s in a name? New rules for brand name changing
I recently read a post on the challenges faced by brands when the time comes to change the brand name. The post pointed to the recent brand change from Virgin Radio to Absolute Radio which has resulted in the loss of 461,000 listeners. It has never been easy to ensure a successful brand name change, [...]
