Here’s a well put together video that aims to help people comprehend just how powerful Google is, and how incomprehensibly powerful they may become. Is it possible to command such power and retain the principle “don’t be evil”? Or on the other hand is it possible to command such power and have people believe the [...]
Posts Tagged as ‘brand’
November 13, 2009
Sony turns ads into jeans
What do you do with massive poster ads that have been replaced? Well if your Sony Japan you turn them into jeans. I spotted this great little campaign in the Sony building Tokyo. On the outside of the building there hangs a massive promotion poster which is changed monthly, Sony decided to take these old [...]
June 14, 2009
Do you really want your TV ads to make your audience mad?
Here’s the latest TV ad for TV advertising, which I ironically saw on youtube. Don’t get me wrong I thoroughly enjoyed the ad, it brings back memories of some great ad campaigns of the past and the context and comic timing does raise a smile. This ad would have been perfect before the emergence of [...]
May 12, 2009
More brand collaboration – Mr Bump and yellow coke bottles
Trendplanner loves a good bit of brand collaboration. It can be a great opportunity for brands to share each others positive associations, and obtain members of each others audience they didn’t previously have access to. Brands that might seem worlds apart can successfully collaborate, you just need to share that one key trait. Electronic brands [...]
February 27, 2009
Brand Collaboration: Get people walking and talking your brand
Recently Trendplanner looked at Brand collaboration, and how brands can join together to share in each others positive associations and audience. One example given was the collaboration between sports brand Puma and classic shoe brand Loake, which produced an interesting piece of footwear that was one part smart shoe and one part trainer. Puma are [...]
February 11, 2009
The Spice Girls – The Sub-branding Experts
A brand can be defined as a personality, people respond best to personalities that they can relate to and that they respect. A large brand has the advantage of containing a large number of personality traits which can help them appeal to more people. On the other hand, this large number of traits can reduce [...]
February 3, 2009
What’s in a name? New rules for brand name changing
I recently read a post on the challenges faced by brands when the time comes to change the brand name. The post pointed to the recent brand change from Virgin Radio to Absolute Radio which has resulted in the loss of 461,000 listeners. It has never been easy to ensure a successful brand name change, [...]
December 10, 2008
Global Brands Need a Global Branding Strategy No exceptions – Pepsi Learn the Hard Way
This is the somewhat controversial Ad for Pepsi Max created by BBDO Dusseldorf (who said the Germans had no sense of humour?!). It plays on the single calorie in Pepsi Max and how it’s loneliness might drive it to drastic action. It gets your attention, you remember the message, it gets publicity, but it might [...]
