Tag Archives: billboard
McDonalds: Interacting with billboards via mobile
Gone are the days that billboard adverts offered a one way channel of communication with an audience. Digital technology means billboards can accommodate user interaction. A great example comes from McDonalds in which they combined the latest technology with the … Continue reading
Filed under advertising, Digital, Food and Drink, Marketing, Mobile
Evolving traditional communication channels: Interactive Billboards and Cinema ads
Advertising is becoming more and more focused on the getting the consumer involved in the process, it’s no longer a one way broadcast model but a two way communication model where the audience play a vital role in any brand … Continue reading
Filed under advertising, campaign, Digital, Future, Marketing, Technology, Trends
Snow leads to Cadbury’s Creme Egg explosion
A unique Billboard has sprung up in Toronto promoting Cadbury’s Creme Egg. The Billboard reacts to the weather with snow fall causing an enormous creme egg to edge closer to an equally enormous fan, resulting in a serious ‘goo’ explosion. … Continue reading
Filed under advertising, campaign
