Another great piece of video content from Transport for London. This clever clip follows previous greats such as ‘take the test’ and ‘whodunnit’. However, when it comes to making clever videos to make your point you have to make sure that your audience actually understands the message. The feedback goldmine (mostly rock but the occasional [...]
Posts Tagged as ‘bike’
August 10, 2009
Ebay wicked sick BMX – Does creativity work?
Like me, you might have got sent a link to an eBay item description a few months back. The item was a pretty standard BMX, but the description was anything but. For example: “Once I did a boom gnarly stunt trick on it and a girl got pregnant just by watching my extremeness to the [...]
November 13, 2008
Spinning the Bike Trend with Rollapaluza
The other week I found myself at an event called Rollapaluza which felt a little bit like 8 mile but with Bikes, but in Bristol not Detroit. There might have been a few other differences but I’d had a few and I didn’t notice them. Basically it was held in bar, loud hip-hop was being [...]
November 13, 2008
Retake the Test
WCRS has created a squeal to their ‘Take the Test’ viral aimed at improving Road safety. Like the previous viral it aims to show the viewer how easy things can be missed when you’re not looking for them. Essentially it’s trying to stop you car drivers knocking down the cyclists. It’s not a bad viral, [...]
