Posts Tagged as ‘advertising’

March 10, 2010

Google: Power and ambition harming the brand?

Here’s a well put together video that aims to help people comprehend just how powerful Google is, and how incomprehensibly powerful they may become.
Is it possible to command such power and retain the principle “don’t be evil”? Or on the other hand is it possible to command such power and have [...]

March 1, 2010

Trendplanner Twitter Top 10: February 2010

Once again here’s a list of the last month’s top tweets based on link click rate. As always the stats come courtesy of 3rd party Twitter app Hootsuite.
1. The Puma Phone. It actually looks pretty good, it even uses solar power – http://ow.ly/18u7D
2. Chatroulette Explained: 71% Male, 15% Female, 14% Pervert – http://ow.ly/1b7Xn
3. [...]

February 23, 2010

Trendplanner: Back in the UK and searching for a new Planning role

As it might be quite apparent from the subject matter of my posts changing from Chinese taxi touchscreen advertising to English dog walking woodland advertising that I have now returned from my travels to the East.
I’m now in the London area and available for freelance but preferably a permanent Planning role within London.
Please take a [...]

February 19, 2010

If you go down to the woods today… you’ll find some great targeted advertising

There aren’t many places left in this world where you won’t be subjected to advertising. However, you would assume that while walking the dog in the middle of the woods, miles from any LCD screen, or even mobile signal, you might have found one of the few remaining places still devoid of advertising.
So it was [...]

February 16, 2010

Man City: Breaking the Big Four with the latest marketing techniques

In English Football there are 4 dominant teams, Man United, Chelsea, Liverpool, and Arsenal, collectively they’re known as ‘The Big 4′. Their dominance on the pitch is reflected in their level of support both in the UK and across the globe. The Premier League is a global phenomenon, millions of people across the world are [...]

February 9, 2010

Trendplanner Twitter Top 10: January 2010

Image: ndm007
A little bit late, but nevertheless here’s the twitter links shared last month that got the most clicks. As usual it’s thanks to Hootsuite that I’ve been able to put this list together.
1. 10 amazing Ads on buildings – http://ow.ly/TfYD
2. Great collection of clever and creative IKEA advertising – http://ow.ly/Wljt
3. Five markets to watch [...]

January 29, 2010

Shanghai: Touchscreen Taxi Advertising

Here’s a nice bit of advertising technology that can be found in the back of taxis throughout Shanghai, China.
More than just a screen pushing ads, the interactive touch-screen device (or ipad as they’ll all be referred to as soon enough) gives the user something to do as they make their way [...]

December 3, 2009

Trendplanner Twitter Top 10: November 2009

Blogging and tweeting is proving to be a little difficult while I’m behind the great firewall of China (more on that soon), but when there’s a will there’s a way…
So here’s the ten most popular twitter posts I sent out last month.
1. Social media in China – It’s a whole new world – http://ow.ly/CJI8
2. The [...]