Image: joelaz For a nice round up of the best stuff from last month here’s the top ten links posted via the trendplanner Twitter profile. All made possible thanks to the stats I get from Hootsuite. 1. Unconventional use of Google analytics to achieve: Converse Domination (Clever) – http://ow.ly/1LUnu 2. The digital poster adverts that [...]
Posts Tagged as ‘advertising’
April 26, 2010
McDonalds: Interacting with billboards via mobile
Gone are the days that billboard adverts offered a one way channel of communication with an audience. Digital technology means billboards can accommodate user interaction. A great example comes from McDonalds in which they combined the latest technology with the facts that most people have a phone with a camera on them at all times, [...]
March 18, 2010
Save money on your campaign: Use money
Here’s a great idea from Vodafone using money as a medium. By placing their message on bank notes they were able to reach their target audience by simply spending these notes in the places their audience visit. Then of course they just had to sit back and let the shop assistants, taxi drivers, and alike [...]
March 10, 2010
Google: Power and ambition harming the brand?
Here’s a well put together video that aims to help people comprehend just how powerful Google is, and how incomprehensibly powerful they may become. Is it possible to command such power and retain the principle “don’t be evil”? Or on the other hand is it possible to command such power and have people believe the [...]
March 1, 2010
Trendplanner Twitter Top 10: February 2010
Once again here’s a list of the last month’s top tweets based on link click rate. As always the stats come courtesy of 3rd party Twitter app Hootsuite. 1. The Puma Phone. It actually looks pretty good, it even uses solar power – http://ow.ly/18u7D 2. Chatroulette Explained: 71% Male, 15% Female, 14% Pervert – http://ow.ly/1b7Xn [...]
February 23, 2010
Trendplanner: Back in the UK and searching for a new Planning role
As it might be quite apparent from the subject matter of my posts changing from Chinese taxi touchscreen advertising to English dog walking woodland advertising that I have now returned from my travels to the East. I’m now in the London area and available for freelance but preferably a permanent Planning role within London. Please [...]
February 19, 2010
If you go down to the woods today… you’ll find some great targeted advertising
There aren’t many places left in this world where you won’t be subjected to advertising. However, you would assume that while walking the dog in the middle of the woods, miles from any LCD screen, or even mobile signal, you might have found one of the few remaining places still devoid of advertising. So it [...]
