Posts Tagged as ‘advertising’

June 7, 2010

Trendplanner Twitter Top 10: May 2010

Image: joelaz For a nice round up of the best stuff from last month here’s the top ten links posted via the trendplanner Twitter profile. All made possible thanks to the stats I get from Hootsuite. 1. Unconventional use of Google analytics to achieve: Converse Domination (Clever) – http://ow.ly/1LUnu 2. The digital poster adverts that [...]

April 26, 2010

McDonalds: Interacting with billboards via mobile

Gone are the days that billboard adverts offered a one way channel of communication with an audience. Digital technology means billboards can accommodate user interaction. A great example comes from McDonalds in which they combined the latest technology with the facts that most people have a phone with a camera on them at all times, [...]

April 15, 2010

Trendplanner Twitter Top 10: March 2010

A little late this month (my excuse is starting a new job!) but here’s the top ten tweets I sent out in March (based on link click rate). As always Hootsuite made this possible, so big thanks to them! 1. Stats that suggest Facebook and Twitter are Making a Major Impact on Purchase Decisions: http://ow.ly/1n7s6 [...]

March 18, 2010

Save money on your campaign: Use money

Here’s a great idea from Vodafone using money as a medium. By placing their message on bank notes they were able to reach their target audience by simply spending these notes in the places their audience visit. Then of course they just had to sit back and let the shop assistants, taxi drivers, and alike [...]

March 10, 2010

Google: Power and ambition harming the brand?

Here’s a well put together video that aims to help people comprehend just how powerful Google is, and how incomprehensibly powerful they may become. Is it possible to command such power and retain the principle “don’t be evil”? Or on the other hand is it possible to command such power and have people believe the [...]

March 1, 2010

Trendplanner Twitter Top 10: February 2010

Once again here’s a list of the last month’s top tweets based on link click rate. As always the stats come courtesy of 3rd party Twitter app Hootsuite. 1. The Puma Phone. It actually looks pretty good, it even uses solar power – http://ow.ly/18u7D 2. Chatroulette Explained: 71% Male, 15% Female, 14% Pervert – http://ow.ly/1b7Xn [...]

February 23, 2010

Trendplanner: Back in the UK and searching for a new Planning role

As it might be quite apparent from the subject matter of my posts changing from Chinese taxi touchscreen advertising to English dog walking woodland advertising that I have now returned from my travels to the East. I’m now in the London area and available for freelance but preferably a permanent Planning role within London. Please [...]

February 19, 2010

If you go down to the woods today… you’ll find some great targeted advertising

There aren’t many places left in this world where you won’t be subjected to advertising. However, you would assume that while walking the dog in the middle of the woods, miles from any LCD screen, or even mobile signal, you might have found one of the few remaining places still devoid of advertising. So it [...]