Recently Trendplanner looked at Brand collaboration, and how brands can join together to share in each others positive associations and audience. One example given was the collaboration between sports brand Puma and classic shoe brand Loake, which produced an interesting piece of footwear that was one part smart shoe and one part trainer. Puma are [...]
Posts Tagged as ‘adidas’
February 11, 2009
The Spice Girls – The Sub-branding Experts
A brand can be defined as a personality, people respond best to personalities that they can relate to and that they respect. A large brand has the advantage of containing a large number of personality traits which can help them appeal to more people. On the other hand, this large number of traits can reduce [...]
