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<channel>
	<title>Trendplanner &#187; 2009</title>
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	<description>A Planner Observes. Advertising, Marketing, Digital, Trends, Psychology, Fashion, Technology, Things…</description>
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		<title>Trendplanner &#187; 2009</title>
		<link>http://trendplanner.com</link>
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		<title>Top 10 Trendplanner tweets &#8211; May 2009</title>
		<link>http://trendplanner.com/2009/06/01/top-10-trendplanner-tweets-may-2009/</link>
		<comments>http://trendplanner.com/2009/06/01/top-10-trendplanner-tweets-may-2009/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 10:27:56 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[hootsuite]]></category>
		<category><![CDATA[may]]></category>
		<category><![CDATA[qapture]]></category>
		<category><![CDATA[top 10]]></category>
		<category><![CDATA[trendplanner]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=670</guid>
		<description><![CDATA[Once again using the magic of Hootsuite here are the most clicked links from the Trendplanner Twitter account for last month. For other useful Twitter links on similar themes, check out Qapture which collects links shared by various people on Twitter (including Trendplanner). 1. Disturbing but effective poster ad. http://ow.ly/6oy6 2. New Roles in advertising. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&blog=5509750&post=670&subd=trendplanner&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<p>Once again using the magic of <a rel="#someid0" href="http://hootsuite.com/">Hootsuite</a> here are the most clicked links from the <a href="http://twitter.com/trendplanner" target="_blank">Trendplanner Twitter account</a> for last month. For other useful Twitter links on similar themes, check out <a href="http://www.qapture.net/home/strategy_trends/" target="_blank">Qapture</a> which collects links shared by various people on Twitter (including Trendplanner).</p>
<p>1. <span><span>Disturbing but effective poster ad. <a rel="nofollow" href="http://ow.ly/6oy6" target="_blank">http://ow.ly/6oy6</a></span></span></p>
<p><span><span>2. </span></span><span><span>New Roles in advertising. &#8220;there are new kinds of jobs out there&#8230; which require new kinds of skills&#8221; <a rel="nofollow" href="http://ow.ly/6onm" target="_blank">http://ow.ly/6onm</a></span></span></p>
<p><span><span>3. </span></span><span><span>Did Google just sneakily launch a Facebook killer?  <a rel="nofollow" href="http://ow.ly/51L6" target="_blank">http://ow.ly/51L6</a></span></span></p>
<p><span><span>4. </span></span><span><span>Nice brand collaboration &#8211; Mr Bump and yellow coke bottles. <a rel="nofollow" href="http://ow.ly/6pxT" target="_blank">http://ow.ly/6pxT</a></span></span></p>
<p><span><span>5. </span></span><span><span>So you&#8217;ve got a great brand website, but is that really where your customers are heading? <a rel="nofollow" href="http://ow.ly/6Deb" target="_blank">http://ow.ly/6Deb</a></span></span></p>
<p><span><span>6. </span></span>Great Print ads for&#8230; Microsoft Vista. Thanks to Apple?? <a href="http://ow.ly/7wC9" target="_blank">http://ow.ly/7wC9</a></p>
<p>7. <span><span>Banner ads can be entertaining: Great Apple banner ads.  <a rel="nofollow" href="http://ow.ly/7Qmo" target="_blank">http://ow.ly/7Qmo</a></span></span></p>
<p><span><span>8. </span></span><span><span>Will the QR code ever take off outside of Japan? <a rel="nofollow" href="http://ow.ly/7ABH" target="_blank">http://ow.ly/7ABH</a></span></span></p>
<p><span><span>9. </span></span><span><span>Google to Run Its First TV Advertising. Interesting&#8230; <a rel="nofollow" href="http://ow.ly/6aJy" target="_blank">http://ow.ly/6aJy</a></span></span></p>
<p><span><span>10. </span></span><span><span>Social Media: Do you need to reinvent the wheel?  <a rel="nofollow" href="http://ow.ly/6pa1" target="_blank">http://ow.ly/6pa1</a></span></span></p>
<br />Posted in Digital, Marketing, Trends Tagged: 2009, hootsuite, may, qapture, top 10, trendplanner, tweets, twitter <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/trendplanner.wordpress.com/670/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/trendplanner.wordpress.com/670/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/trendplanner.wordpress.com/670/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/trendplanner.wordpress.com/670/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/trendplanner.wordpress.com/670/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/trendplanner.wordpress.com/670/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/trendplanner.wordpress.com/670/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/trendplanner.wordpress.com/670/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/trendplanner.wordpress.com/670/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/trendplanner.wordpress.com/670/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&blog=5509750&post=670&subd=trendplanner&ref=&feed=1" />]]></content:encoded>
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			<media:title type="html">mattjksaunders</media:title>
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		<title>Top 10 TrendPlanner Tweets &#8211; April 2009</title>
		<link>http://trendplanner.com/2009/05/01/top-10-trendplanner-tweets-april-2009/</link>
		<comments>http://trendplanner.com/2009/05/01/top-10-trendplanner-tweets-april-2009/#comments</comments>
		<pubDate>Fri, 01 May 2009 09:34:12 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[april]]></category>
		<category><![CDATA[hootsuite]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[tool]]></category>
		<category><![CDATA[trendplanner]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=582</guid>
		<description><![CDATA[Not much explanation needed here, using the magic of Hootsuite here are the most clicked links I put on Twitter this month. 1. 15 Creative Ads in Unusual Places &#8211; clever stuff. http://ow.ly/3bjI 2. How-To: Search the Social Web. A great list of useful tools here: http://ow.ly/1M06 3. Brain-Twitter project offers hope to paralyzed patients [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&blog=5509750&post=582&subd=trendplanner&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<p>Not much explanation needed here, using the magic of <a href="http://hootsuite.com">Hootsuite</a> here are the most clicked links I put on Twitter this month.</p>
<p>1. 15 Creative Ads in Unusual Places &#8211; clever stuff.  <a href="http://ow.ly/3bjI" target="_blank">http://ow.ly/3bjI</a></p>
<p>2.<span class="status-body"><span class="entry-content"> How-To: Search the Social Web. A great list of useful tools here:  <a rel="nofollow" href="http://ow.ly/1M06" target="_blank">http://ow.ly/1M06</a></span></span></p>
<p><span class="status-body"><span class="entry-content">3.</span></span> Brain-Twitter project offers hope to paralyzed patients &#8211; Twitter really is for everyone.  <a href="http://ow.ly/3Nf4" target="_blank">http://ow.ly/3Nf4</a></p>
<p>4. 60% of Twitter Users Quit Within the First Month  <a href="http://ow.ly/4mji" target="_blank">http://ow.ly/4mji</a></p>
<p>5. Why creatives should wear ties occasionally &#8211; Rory Sutherland.  <a href="http://ow.ly/3k0B" target="_blank">http://ow.ly/3k0B</a></p>
<p>6. More sheep based advertising! Sheep used as walking billboards.  <a href="http://ow.ly/3j9e" target="_blank">http://ow.ly/3j9e</a></p>
<p>7. Nothing is original these days but that&#8217;s not a problem.  <a href="http://ow.ly/2UG8" target="_blank">http://ow.ly/2UG8</a></p>
<p>8. Ikea makes a mess of bus shelter advertising.  <a href="http://ow.ly/4vvX" target="_blank">http://ow.ly/4vvX</a></p>
<p>9. Clever Google Image search &#8211; Google Similar Images &#8211; works pretty well.  <a href="http://ow.ly/4wfm" target="_blank">http://ow.ly/4wfm</a><a href="http://ow.ly/2UG8" target="_blank"></a></p>
<p>10. 10 great things about the Internet made even better by mobile. <a href="http://ow.ly/3UZs" target="_blank">http://ow.ly/3UZs</a><a href="http://ow.ly/2UG8" target="_blank"></a></p>
<br />Posted in Digital, Trends Tagged: 2009, april, hootsuite, Links, tool, trendplanner, tweets, twitter <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/trendplanner.wordpress.com/582/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/trendplanner.wordpress.com/582/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/trendplanner.wordpress.com/582/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/trendplanner.wordpress.com/582/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/trendplanner.wordpress.com/582/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/trendplanner.wordpress.com/582/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/trendplanner.wordpress.com/582/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/trendplanner.wordpress.com/582/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/trendplanner.wordpress.com/582/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/trendplanner.wordpress.com/582/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&blog=5509750&post=582&subd=trendplanner&ref=&feed=1" />]]></content:encoded>
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			<media:title type="html">mattjksaunders</media:title>
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		<item>
		<title>Top viral Ads: March 2009</title>
		<link>http://trendplanner.com/2009/03/29/top-viral-ads-march-2009/</link>
		<comments>http://trendplanner.com/2009/03/29/top-viral-ads-march-2009/#comments</comments>
		<pubDate>Sun, 29 Mar 2009 20:00:57 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[browser]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[climate]]></category>
		<category><![CDATA[dan powers]]></category>
		<category><![CDATA[dog]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[explorer]]></category>
		<category><![CDATA[firefox]]></category>
		<category><![CDATA[ie8]]></category>
		<category><![CDATA[instinct]]></category>
		<category><![CDATA[jeremy clarkson]]></category>
		<category><![CDATA[led]]></category>
		<category><![CDATA[list]]></category>
		<category><![CDATA[march]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[mini]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[power]]></category>
		<category><![CDATA[PS3]]></category>
		<category><![CDATA[samsung]]></category>
		<category><![CDATA[sheep]]></category>
		<category><![CDATA[sound]]></category>
		<category><![CDATA[street fighter]]></category>
		<category><![CDATA[together]]></category>
		<category><![CDATA[toilet]]></category>
		<category><![CDATA[top 5]]></category>
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		<category><![CDATA[viral]]></category>
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		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=512</guid>
		<description><![CDATA[Firstly, I do agree that just because a brand puts a video on Youtube they have not created a viral, you can&#8217;t call it a viral (if grammatically you ever should?) until it actually goes viral. But rest assured I&#8217;ve scrupulously checked every video in the list to ensure it&#8217;s gone viral! There&#8217;s been some [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&blog=5509750&post=512&subd=trendplanner&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<p>Firstly, I do agree that just because a brand puts a video on Youtube they have not created a viral, you can&#8217;t call it a viral (if grammatically you ever should?) until it actually goes viral. But rest assured I&#8217;ve scrupulously checked every video in the list to ensure it&#8217;s gone viral!</p>
<p>There&#8217;s been some pretty good stuff out there this month, and I&#8217;ve been posting a lot of them onto <a href="http://www.twitter.com/trendplanner">twitter</a>, but everyone loves lists, rundowns, and top 5s, so here&#8217;s 5 of the best.</p>
<p><span style="text-decoration:underline;">Extreme Sheep LED Art</span><br />
<span style="text-align:center; display: block;"><a href="http://trendplanner.com/2009/03/29/top-viral-ads-march-2009/"><img src="http://img.youtube.com/vi/D2FX9rviEhw/2.jpg" alt="" /></a></span><br />
Perhaps the best use of sheep, ever? You might disagree, but over 4 million thought it worth a watch on youtube.<br />
Yes it&#8217;s a great video, but it hardly makes me want to go out and buy a Samsung LED TV, perhaps it&#8217;s a better advert for Welsh farmers than Samsung.</p>
<p><span style="text-decoration:underline;">Youtube Street Fighter</span><br />
<span style="text-align:center; display: block;"><a href="http://trendplanner.com/2009/03/29/top-viral-ads-march-2009/"><img src="http://img.youtube.com/vi/LPQ1XrllZmA/2.jpg" alt="" /></a></span><br />
Very similar technique as used in the <a href="http://www.youtube.com/watch?v=HoOCiaxIZF4">Samsung Instinct Campaign</a>, using links to various possibilities to make the user feel in control. Feels a very appropriate technique to promote a computer game, and it should appeal to the target audience.</p>
<p><span style="text-decoration:underline;">Mini Clubman: Have you seen that?</span></p>
<p><span style="text-align:center; display: block;"><a href="http://trendplanner.com/2009/03/29/top-viral-ads-march-2009/"><img src="http://img.youtube.com/vi/s9UlaKOIdZg/2.jpg" alt="" /></a></span></p>
<p>Start watching it without the sound and you won&#8217;t be that impressed, it will seem like just another of those seemingly real life clips where something unbelievable is occurring. The problem is we&#8217;ve seen so many of them, as soon as it gets a little unbelievable we instantly know it&#8217;s not real and just some video created with special effects and a big budget. But watch it with the sound on and you&#8217;ll see a clever ad that perfectly captures the previous sentiment.</p>
<p><span style="text-decoration:underline;">Energy Wasting Day 2009- Official Music Video</span></p>
<p><span style="text-align:center; display: block;"><a href="http://trendplanner.com/2009/03/29/top-viral-ads-march-2009/"><img src="http://img.youtube.com/vi/K1_O6NDTbvw/2.jpg" alt="" /></a></span></p>
<p>Created by  <a href="http://www.together.com/">Together</a> (the non-profit climate change awareness organization), is a clever video which does at good job at making people who aren&#8217;t doing there bit for the environment look the idiot in the video. The idiot called Dan Powers, name checks Jeremy Clarkson who also became a bit of a viral sensation this month in the UK after he got <a href="http://www.youtube.com/watch?v=rclytxSsoGk">locked in a toilet</a>.</p>
<p><span style="text-decoration:underline;">IE8 Net History</span></p>
<p><span style="text-align:center; display: block;"><a href="http://trendplanner.com/2009/03/29/top-viral-ads-march-2009/"><img src="http://img.youtube.com/vi/GsMFyo8DWs4/2.jpg" alt="" /></a></span></p>
<p>Potentially the funniest viral comes from the most unlikely of companies. Microsoft have managed to turn the potentially boring subject of changes made to their Internet explorer web browser that you would normally see in uninspiring bullet point list, into a very entertaining little video. As good as it might be, in terms of &#8216;going viral&#8217; this video isn&#8217;t hitting the multi million views as with the others in this list. Maybe it just needs time or maybe people just prefer to see bright lights strapped to sheep.</p>
<br />Posted in advertising, campaign, Digital Tagged: 2009, art, browser, cars, climate, dan powers, dog, energy, explorer, firefox, ie8, instinct, jeremy clarkson, led, list, march, microsoft, mini, Mobile, music, power, PS3, samsung, sheep, sound, street fighter, together, toilet, top 5, UK, video, views, viral, wales, xbox 360, youtube <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/trendplanner.wordpress.com/512/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/trendplanner.wordpress.com/512/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/trendplanner.wordpress.com/512/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/trendplanner.wordpress.com/512/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/trendplanner.wordpress.com/512/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/trendplanner.wordpress.com/512/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/trendplanner.wordpress.com/512/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/trendplanner.wordpress.com/512/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/trendplanner.wordpress.com/512/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/trendplanner.wordpress.com/512/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&blog=5509750&post=512&subd=trendplanner&ref=&feed=1" />]]></content:encoded>
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	</item>
		<item>
		<title>Microsoft reinvent the QR code with tag</title>
		<link>http://trendplanner.com/2009/01/27/microsoft-reinvent-the-qr-code-with-tag/</link>
		<comments>http://trendplanner.com/2009/01/27/microsoft-reinvent-the-qr-code-with-tag/#comments</comments>
		<pubDate>Tue, 27 Jan 2009 12:26:20 +0000</pubDate>
		<dc:creator>matt</dc:creator>
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		<description><![CDATA[You might or might not know about QR codes, they&#8217;re usually about the size of stamp and look a bit like bar codes. The QR code can store information such as urls, and can be read by mobiles, this means scan this code anywhere (e.g. in a magazine) with your mobile and be taken straight [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&blog=5509750&post=315&subd=trendplanner&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://trendplanner.files.wordpress.com/2009/01/micro-tag-ge41.png"><img class="aligncenter size-full wp-image-318" title="micro-tag-ge41" src="http://trendplanner.files.wordpress.com/2009/01/micro-tag-ge41.png?w=480&#038;h=218" alt="micro-tag-ge41" width="480" height="218" /></a></p>
<p>You might or might not know about QR codes, they&#8217;re usually about the size of stamp and look a bit like bar codes. The QR code can store information such as urls, and can be read by mobiles, this means scan this code anywhere (e.g. in a magazine) with your mobile and be taken straight to the relevant website on your mobile browser.</p>
<p>For a little more info try <a title="responding-quickly-to-qr" href="http://trendplanner.com/2008/11/13/responding-quickly-to-qr/">here</a>.</p>
<p>The QR code is huge in Japan and they can be found on food packaging to outdoor posters. They have even appeared in the UK in a few instances such as on<a href="http://2d-code.co.uk/pepsi-qr-code/"> pepsi cans</a>, but never really taken off.</p>
<p>The concept has huge potential, such as it&#8217;s ability to allow the online and offline marketing channel to be truly linked, and the chance to provide real time feedback on offline ads.</p>
<p>Microsoft have clearly seen this potential, and decided they can own the idea in the US and beyond with their version of the idea called <a href="http://www.microsoft.com/tag/">Microsoft tag</a>. They&#8217;ve changed the technology very slightly, codes now make use of colour and <a href="http://khason.net/offtopic/microsoft-tag-vs-qr-tag/">apparently</a> are more easily read by mobiles. What&#8217;s more QR code contains all the information within the code, whereas the Microsoft tag contains the directs you to the information. This means with microsoft tag you can change the url which the user is sent to after the code has been created, whereas with QR you cannot.</p>
<p>So it seems microsoft might have improved the technology, but for the concept to really take off in the US and Europe they need more people to have mobile handsets that can easily access the internet and ideally they need these handsets to read these codes without the user having go through the hassle of downloading the application or understanding how it works.</p>
<p>The financial power of microsoft, as well as people&#8217;s knowledge and faith in the microsoft brand, combined with the current rise of smartphone ownership might just see this kind of technology take off in the US and Europe this year.</p>
<p><em><a href="http://khason.net/offtopic/microsoft-tag-vs-qr-tag/">image</a></em></p>
<br />Posted in advertising, Digital, Marketing, Mobile Tagged: 2009, advertising, code, Future, internet, japan, Marketing, microsoft, Mobile, QR, tag, US <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/trendplanner.wordpress.com/315/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/trendplanner.wordpress.com/315/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/trendplanner.wordpress.com/315/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/trendplanner.wordpress.com/315/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/trendplanner.wordpress.com/315/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/trendplanner.wordpress.com/315/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/trendplanner.wordpress.com/315/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/trendplanner.wordpress.com/315/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/trendplanner.wordpress.com/315/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/trendplanner.wordpress.com/315/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&blog=5509750&post=315&subd=trendplanner&ref=&feed=1" />]]></content:encoded>
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