Category Archives: sport
Man City: Breaking the Big Four with the latest marketing techniques
In English Football there are 4 dominant teams, Man United, Chelsea, Liverpool, and Arsenal, collectively they’re known as ‘The Big 4′. Their dominance on the pitch is reflected in their level of support both in the UK and across the … Continue reading
Filed under advertising, campaign, Digital, Marketing, sport, Technology
Qik: Making live broadcasting more accessible than ever before
Qik is a great service that lets you use your mobile as a live webcam and create a live channel for others to see on the web. Of course it is already possible to stream live on the web, but … Continue reading
New Virals: Steven Gerrard Hits a Pigeon and Ronaldo Loses His Top
Not a bad attempt from Adidas here, going for the ‘is it true is it fake’ theme to get people talking. Something Nike have played with in the past with Kobe Bryant jumping over a car, and Ronaldinho hitting a … Continue reading
Filed under advertising, sport
