Entries Tagged as ‘sport’

February 16, 2010

Man City: Breaking the Big Four with the latest marketing techniques

In English Football there are 4 dominant teams, Man United, Chelsea, Liverpool, and Arsenal, collectively they’re known as ‘The Big 4′. Their dominance on the pitch is reflected in their level of support both in the UK and across the globe. The Premier League is a global phenomenon, millions of people across the world are [...]

June 16, 2009

Qik: Making live broadcasting more accessible than ever before

Qik is a great service that lets you use your mobile as a live webcam and create a live channel for others to see on the web. Of course it is already possible to stream live on the web, but allowing people to simply do this form their mobile makes it more accessible than ever [...]

November 25, 2008

New Virals: Steven Gerrard Hits a Pigeon and Ronaldo Loses His Top

Not a bad attempt from Adidas here, going for the ‘is it true is it fake’ theme to get people talking. Something Nike have played with in the past with Kobe Bryant jumping over a car, and Ronaldinho hitting a cross bar with serious precision. Obviously these are all fake (sorry to ruin the magic), [...]

November 14, 2008

The Answer?

Source: oleole.com

November 13, 2008

Spinning the Bike Trend with Rollapaluza

The other week I found myself at an event called Rollapaluza which felt a little bit like 8 mile but with Bikes, but in Bristol not Detroit. There might have been a few other differences but I’d had a few and I didn’t notice them. Basically it was held in bar, loud hip-hop was being [...]