Category Archives: Mobile
Now you can cash in on your check in
People are already checking in and broadcasting their lives through the likes of Twitter, Facebook, and Foursquare. Many of these check ins are at business locations such as restaurants and shops. Currently the vast majority of this activity goes unrewarded, … Continue reading
Filed under Mobile
Toshiba take the touch screen to the next level
Since the arrival of the iPhone the touchscreen phone has gone from strength to strength. However, many people still don’t like the idea of pressing buttons that they can’t actually feel. The latest technology from Toshiba not only hopes to … Continue reading
Filed under Mobile
McDonalds: Interacting with billboards via mobile
Gone are the days that billboard adverts offered a one way channel of communication with an audience. Digital technology means billboards can accommodate user interaction. A great example comes from McDonalds in which they combined the latest technology with the … Continue reading
Filed under advertising, Digital, Food and Drink, Marketing, Mobile
Japan: As mobile obsessed as I hoped
It has been widely reported that QR codes are common place in Japan. In my short time in the country so far I can confirm this to be true. In fact I got one put in my passport as soon … Continue reading
