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	<title>Trendplanner &#187; Marketing</title>
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		<title>The participation obsession</title>
		<link>http://trendplanner.com/2011/08/09/the-participation-obsession/</link>
		<comments>http://trendplanner.com/2011/08/09/the-participation-obsession/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 22:11:29 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[cadbury]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[participation]]></category>
		<category><![CDATA[smirnoff]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=1131</guid>
		<description><![CDATA[Ever since marketers spotted people talking about brands for free on the web there has been an unrelenting surge in brands trying to get their consumers to create online content on their behalf. On one hand the obsession is hardly &#8230; <a href="http://trendplanner.com/2011/08/09/the-participation-obsession/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=1131&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2011/08/09/the-participation-obsession/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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		<item>
		<title>McDonalds: Interacting with billboards via mobile</title>
		<link>http://trendplanner.com/2010/04/26/mcdonalds-interacting-with-billboards-via-mobile/</link>
		<comments>http://trendplanner.com/2010/04/26/mcdonalds-interacting-with-billboards-via-mobile/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 10:55:25 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Food and Drink]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[billboard]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[france]]></category>
		<category><![CDATA[mcdonalds]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=1063</guid>
		<description><![CDATA[Gone are the days that billboard adverts offered a one way channel of communication with an audience. Digital technology means billboards can accommodate user interaction. A great example comes from McDonalds in which they combined the latest technology with the &#8230; <a href="http://trendplanner.com/2010/04/26/mcdonalds-interacting-with-billboards-via-mobile/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=1063&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2010/04/26/mcdonalds-interacting-with-billboards-via-mobile/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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		<title>Trendplanner Twitter Top 10: March 2010</title>
		<link>http://trendplanner.com/2010/04/15/trendplanner-twitter-top-10-march-2010/</link>
		<comments>http://trendplanner.com/2010/04/15/trendplanner-twitter-top-10-march-2010/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 11:32:01 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=1055</guid>
		<description><![CDATA[A little late this month (my excuse is starting a new job!) but here&#8217;s the top ten tweets I sent out in March (based on link click rate). As always Hootsuite made this possible, so big thanks to them! 1. &#8230; <a href="http://trendplanner.com/2010/04/15/trendplanner-twitter-top-10-march-2010/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=1055&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2010/04/15/trendplanner-twitter-top-10-march-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<item>
		<title>Trendplanner Twitter Top 10: February 2010</title>
		<link>http://trendplanner.com/2010/03/01/trendplanner-twitter-top-10-february-2010/</link>
		<comments>http://trendplanner.com/2010/03/01/trendplanner-twitter-top-10-february-2010/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 10:35:44 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[february]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[top 10]]></category>
		<category><![CDATA[trendplanner]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=1028</guid>
		<description><![CDATA[Once again here&#8217;s a list of the last month&#8217;s top tweets based on link click rate. As always the stats come courtesy of 3rd party Twitter app Hootsuite. 1. The Puma Phone. It actually looks pretty good, it even uses &#8230; <a href="http://trendplanner.com/2010/03/01/trendplanner-twitter-top-10-february-2010/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=1028&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2010/03/01/trendplanner-twitter-top-10-february-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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			<media:title type="html">twitter</media:title>
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	</item>
		<item>
		<title>Man City: Breaking the Big Four with the latest marketing techniques</title>
		<link>http://trendplanner.com/2010/02/16/man-city-breaking-the-big-four-with-the-latest-marketing-techniques/</link>
		<comments>http://trendplanner.com/2010/02/16/man-city-breaking-the-big-four-with-the-latest-marketing-techniques/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 01:27:15 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sport]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[arsenal]]></category>
		<category><![CDATA[chelsea]]></category>
		<category><![CDATA[craig bellamy]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[john terry]]></category>
		<category><![CDATA[man city]]></category>
		<category><![CDATA[man utd]]></category>
		<category><![CDATA[manchester]]></category>
		<category><![CDATA[poke]]></category>
		<category><![CDATA[soccer]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[tevez]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[wayne bridge]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=989</guid>
		<description><![CDATA[In English Football there are 4 dominant teams, Man United, Chelsea, Liverpool, and Arsenal, collectively they&#8217;re known as &#8216;The Big 4&#8242;. Their dominance on the pitch is reflected in their level of support both in the UK and across the &#8230; <a href="http://trendplanner.com/2010/02/16/man-city-breaking-the-big-four-with-the-latest-marketing-techniques/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=989&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2010/02/16/man-city-breaking-the-big-four-with-the-latest-marketing-techniques/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2010/02/3468339846-02122009211119.jpg" medium="image">
			<media:title type="html">8089468</media:title>
		</media:content>

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			<media:title type="html">carlos_tevez_advert_848307a</media:title>
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			<media:title type="html">image_8603</media:title>
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	</item>
		<item>
		<title>Trendplanner Twitter Top 10: January 2010</title>
		<link>http://trendplanner.com/2010/02/09/trendplanner-twitter-top-10-january-2010/</link>
		<comments>http://trendplanner.com/2010/02/09/trendplanner-twitter-top-10-january-2010/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 20:45:58 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[list]]></category>
		<category><![CDATA[top 10]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=982</guid>
		<description><![CDATA[Image: ndm007 A little bit late, but nevertheless here&#8217;s the twitter links shared last month that got the most clicks. As usual it&#8217;s thanks to Hootsuite that I&#8217;ve been able to put this list together. 1. 10 amazing Ads on &#8230; <a href="http://trendplanner.com/2010/02/09/trendplanner-twitter-top-10-january-2010/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=982&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2010/02/09/trendplanner-twitter-top-10-january-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/65394e44880da62070a9e9a1b83fc81e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">mattjksaunders</media:title>
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		<media:content url="http://trendplanner.files.wordpress.com/2010/02/twitter_pic1.jpg" medium="image">
			<media:title type="html">twitter_pic</media:title>
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	</item>
		<item>
		<title>Trendplanner Twitter Top 10: November 2009</title>
		<link>http://trendplanner.com/2009/12/03/trendplanner-twitter-top-10-november-2009/</link>
		<comments>http://trendplanner.com/2009/12/03/trendplanner-twitter-top-10-november-2009/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 17:00:13 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[asia]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[japan]]></category>
		<category><![CDATA[list]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[top 10]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=959</guid>
		<description><![CDATA[Blogging and tweeting is proving to be a little difficult while I&#8217;m behind the great firewall of China (more on that soon), but when there&#8217;s a will there&#8217;s a way&#8230; So here&#8217;s the ten most popular twitter posts I sent &#8230; <a href="http://trendplanner.com/2009/12/03/trendplanner-twitter-top-10-november-2009/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=959&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/12/03/trendplanner-twitter-top-10-november-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<item>
		<title>Customer service: Take a lesson from the people of Japan</title>
		<link>http://trendplanner.com/2009/11/07/customer-service-take-a-lesson-from-the-people-of-japan/</link>
		<comments>http://trendplanner.com/2009/11/07/customer-service-take-a-lesson-from-the-people-of-japan/#comments</comments>
		<pubDate>Sat, 07 Nov 2009 10:23:08 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[hotel]]></category>
		<category><![CDATA[japan]]></category>
		<category><![CDATA[osaka]]></category>
		<category><![CDATA[station]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=950</guid>
		<description><![CDATA[Last week I was having a bit of trouble finding a station in Osaka so I asked a lady for some help in finding the station. She didn’t speak much English but gestured for me to follow her and started &#8230; <a href="http://trendplanner.com/2009/11/07/customer-service-take-a-lesson-from-the-people-of-japan/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=950&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/11/07/customer-service-take-a-lesson-from-the-people-of-japan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2009/11/p10002151.jpg" medium="image">
			<media:title type="html">P1000215</media:title>
		</media:content>
	</item>
		<item>
		<title>Trendplanner Twitter Top 10: September 2009</title>
		<link>http://trendplanner.com/2009/10/06/top-10-trendplanner-trend-plannertwitter-posts-tweets-september-2009/</link>
		<comments>http://trendplanner.com/2009/10/06/top-10-trendplanner-trend-plannertwitter-posts-tweets-september-2009/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 18:57:05 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[apple tweet]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[hootsuite]]></category>
		<category><![CDATA[puma]]></category>
		<category><![CDATA[september]]></category>
		<category><![CDATA[topten]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=895</guid>
		<description><![CDATA[Using the power of Hootsuite here are the most clicked links from the Trendplanner Twitter account for September. For other useful Twitter links on similar themes, check out Qapture which collects links shared by various interesting people on Twitter. 1. &#8230; <a href="http://trendplanner.com/2009/10/06/top-10-trendplanner-trend-plannertwitter-posts-tweets-september-2009/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=895&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/10/06/top-10-trendplanner-trend-plannertwitter-posts-tweets-september-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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			<media:title type="html">twitter pack</media:title>
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	</item>
		<item>
		<title>Trendplanner Twitter Top 10 &#8211; August 2009</title>
		<link>http://trendplanner.com/2009/09/06/trendplanner-twitter-top-10-august-2009/</link>
		<comments>http://trendplanner.com/2009/09/06/trendplanner-twitter-top-10-august-2009/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 16:22:15 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
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		<category><![CDATA[music]]></category>
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		<category><![CDATA[apple. steve jobs]]></category>
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		<category><![CDATA[planning]]></category>
		<category><![CDATA[poker]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=877</guid>
		<description><![CDATA[Here&#8217;s my August Twitter round-up. Using the power of Hootsuite here are the most clicked links from the Trendplanner Twitter account for August. For other useful Twitter links on similar themes, check out Qapture which collects links shared by various &#8230; <a href="http://trendplanner.com/2009/09/06/trendplanner-twitter-top-10-august-2009/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=877&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/09/06/trendplanner-twitter-top-10-august-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2009/09/3110939912_4259cb15e9_o.jpg" medium="image">
			<media:title type="html">3110939912_4259cb15e9_o</media:title>
		</media:content>
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		<item>
		<title>What playing Poker can teach us about using Social Media</title>
		<link>http://trendplanner.com/2009/08/18/what-poker-can-teach-us-about-social-media/</link>
		<comments>http://trendplanner.com/2009/08/18/what-poker-can-teach-us-about-social-media/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 14:21:15 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[habitat]]></category>
		<category><![CDATA[pepsi]]></category>
		<category><![CDATA[poker]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=805</guid>
		<description><![CDATA[Brands are finally starting to enter social media channels, and those that are yet to do so will have to in very near future. Social media provides some very real challenges for brands, but with these challenges comes some amazing &#8230; <a href="http://trendplanner.com/2009/08/18/what-poker-can-teach-us-about-social-media/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=805&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/08/18/what-poker-can-teach-us-about-social-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/65394e44880da62070a9e9a1b83fc81e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">mattjksaunders</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2009/08/poker.jpg" medium="image">
			<media:title type="html">poker</media:title>
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	</item>
		<item>
		<title>Ebay wicked sick BMX &#8211; Does creativity work?</title>
		<link>http://trendplanner.com/2009/08/10/ebay-wicked-sick-bmx-does-creativity-work/</link>
		<comments>http://trendplanner.com/2009/08/10/ebay-wicked-sick-bmx-does-creativity-work/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 09:41:06 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[bike]]></category>
		<category><![CDATA[bmx]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[ebay]]></category>
		<category><![CDATA[george patterson]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=799</guid>
		<description><![CDATA[Like me, you might have got sent a link to an eBay item description a few months back. The item was a pretty standard BMX, but the description was anything but. For example: &#8220;Once I did a boom gnarly stunt &#8230; <a href="http://trendplanner.com/2009/08/10/ebay-wicked-sick-bmx-does-creativity-work/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=799&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/08/10/ebay-wicked-sick-bmx-does-creativity-work/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>
	</item>
		<item>
		<title>Lego: Pretty cool for a 50-year-old</title>
		<link>http://trendplanner.com/2009/07/15/lego-pretty-cool-for-a-50-year-old/</link>
		<comments>http://trendplanner.com/2009/07/15/lego-pretty-cool-for-a-50-year-old/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 18:08:41 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[50]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[birthday]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[cool]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[lego]]></category>
		<category><![CDATA[retro]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[toy]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=747</guid>
		<description><![CDATA[This month Lego turned 50, you might have seen the brilliant &#8216;making history&#8217; ads created to mark the occasion. It&#8217;s hardly surprising that a toy based around small plastic blocks has been around for 50 years, what is a little &#8230; <a href="http://trendplanner.com/2009/07/15/lego-pretty-cool-for-a-50-year-old/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=747&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/07/15/lego-pretty-cool-for-a-50-year-old/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2009/07/leggoo.jpg" medium="image">
			<media:title type="html">leggoo</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2009/07/pic4366daeaa9da0d6d35331642822bae26.gif" medium="image">
			<media:title type="html">pic4366DAEAA9DA0D6D35331642822BAE26</media:title>
		</media:content>
	</item>
		<item>
		<title>Evolving traditional communication channels: Interactive Billboards and Cinema ads</title>
		<link>http://trendplanner.com/2009/07/06/evolving-traditional-communication-channels-interactive-billboards-and-cinema-ads/</link>
		<comments>http://trendplanner.com/2009/07/06/evolving-traditional-communication-channels-interactive-billboards-and-cinema-ads/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 16:45:57 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[3d]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[billboard]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[channels]]></category>
		<category><![CDATA[cinema]]></category>
		<category><![CDATA[electrabel]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[o2]]></category>
		<category><![CDATA[poster]]></category>
		<category><![CDATA[QR]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=729</guid>
		<description><![CDATA[Advertising is becoming more and more focused on the getting the consumer involved in the process, it&#8217;s no longer a one way broadcast model but a two way communication model where the audience play a vital role in any brand &#8230; <a href="http://trendplanner.com/2009/07/06/evolving-traditional-communication-channels-interactive-billboards-and-cinema-ads/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=729&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/07/06/evolving-traditional-communication-channels-interactive-billboards-and-cinema-ads/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>
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		<item>
		<title>Top 10 Trendplanner tweets: June 2009</title>
		<link>http://trendplanner.com/2009/07/02/top-10-trendplanner-tweets-june-2009/</link>
		<comments>http://trendplanner.com/2009/07/02/top-10-trendplanner-tweets-june-2009/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 14:15:10 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[hootsuite]]></category>
		<category><![CDATA[QR]]></category>
		<category><![CDATA[red bull]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=725</guid>
		<description><![CDATA[Once again using the magic of Hootsuite here are the most clicked links from the Trendplanner Twitter account for last month. For other useful Twitter links on similar themes, check out Qapture which collects links shared by various people on &#8230; <a href="http://trendplanner.com/2009/07/02/top-10-trendplanner-tweets-june-2009/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=725&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/07/02/top-10-trendplanner-tweets-june-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>
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		<title>The Living Book: The book written entirely in QR codes</title>
		<link>http://trendplanner.com/2009/06/07/the-living-book-the-book-written-entirely-in-qr-codes/</link>
		<comments>http://trendplanner.com/2009/06/07/the-living-book-the-book-written-entirely-in-qr-codes/#comments</comments>
		<pubDate>Sun, 07 Jun 2009 19:20:44 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[brasil]]></category>
		<category><![CDATA[brazil]]></category>
		<category><![CDATA[codes]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[ddb]]></category>
		<category><![CDATA[editoras]]></category>
		<category><![CDATA[gorilla]]></category>
		<category><![CDATA[japan]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[QR]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=676</guid>
		<description><![CDATA[I recently got sent some information about a very interesting marketing campaign in Brazil, for an online book store called Editoras. The campaign was looking to raise awareness of Editoras in Brazil, modernise the brand, and help the brand appeal &#8230; <a href="http://trendplanner.com/2009/06/07/the-living-book-the-book-written-entirely-in-qr-codes/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=676&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/06/07/the-living-book-the-book-written-entirely-in-qr-codes/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>
	</item>
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		<title>Top 10 Trendplanner tweets &#8211; May 2009</title>
		<link>http://trendplanner.com/2009/06/01/top-10-trendplanner-tweets-may-2009/</link>
		<comments>http://trendplanner.com/2009/06/01/top-10-trendplanner-tweets-may-2009/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 10:27:56 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[hootsuite]]></category>
		<category><![CDATA[may]]></category>
		<category><![CDATA[qapture]]></category>
		<category><![CDATA[top 10]]></category>
		<category><![CDATA[trendplanner]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=670</guid>
		<description><![CDATA[Once again using the magic of Hootsuite here are the most clicked links from the Trendplanner Twitter account for last month. For other useful Twitter links on similar themes, check out Qapture which collects links shared by various people on &#8230; <a href="http://trendplanner.com/2009/06/01/top-10-trendplanner-tweets-may-2009/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=670&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/06/01/top-10-trendplanner-tweets-may-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/65394e44880da62070a9e9a1b83fc81e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">mattjksaunders</media:title>
		</media:content>
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		<title>Orange earn the right to claim Wednesday</title>
		<link>http://trendplanner.com/2009/05/08/orange-earn-the-right-to-claim-wednesday/</link>
		<comments>http://trendplanner.com/2009/05/08/orange-earn-the-right-to-claim-wednesday/#comments</comments>
		<pubDate>Fri, 08 May 2009 11:02:14 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[advert]]></category>
		<category><![CDATA[celebration]]></category>
		<category><![CDATA[cinema]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[glastonbury]]></category>
		<category><![CDATA[Macaulay Culkin]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[offer]]></category>
		<category><![CDATA[orange]]></category>
		<category><![CDATA[tickets]]></category>
		<category><![CDATA[wednesday]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=586</guid>
		<description><![CDATA[Orange is currently celebrating 5 years of Orange Wednesdays, and celebrate they should, as the campaign has been a success in so many ways. For those that don&#8217;t know, Orange Wednesdays is a service which allows UK Orange customers to &#8230; <a href="http://trendplanner.com/2009/05/08/orange-earn-the-right-to-claim-wednesday/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=586&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/05/08/orange-earn-the-right-to-claim-wednesday/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>
	</item>
		<item>
		<title>Nothing is original these days but that&#8217;s not a problem</title>
		<link>http://trendplanner.com/2009/04/14/nothing-is-original-these-days-but-thats-not-a-problem/</link>
		<comments>http://trendplanner.com/2009/04/14/nothing-is-original-these-days-but-thats-not-a-problem/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 17:14:47 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[6 years]]></category>
		<category><![CDATA[advert]]></category>
		<category><![CDATA[aero]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[freesat]]></category>
		<category><![CDATA[hume]]></category>
		<category><![CDATA[idea]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[modernista]]></category>
		<category><![CDATA[noah]]></category>
		<category><![CDATA[original]]></category>
		<category><![CDATA[photo]]></category>
		<category><![CDATA[skittles]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=528</guid>
		<description><![CDATA[The first video in this post is an ad for Freesat (UK TV service), the second video is from youtube called &#8216;Noah takes a photo of himself every day for 6 years&#8217;. The second has been viewed over 12 million &#8230; <a href="http://trendplanner.com/2009/04/14/nothing-is-original-these-days-but-thats-not-a-problem/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=528&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/04/14/nothing-is-original-these-days-but-thats-not-a-problem/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>
	</item>
		<item>
		<title>Assuming the customer really knows what they want, an Innocent mistake to make?</title>
		<link>http://trendplanner.com/2009/04/07/assuming-the-customer-really-knows-what-they-want-an-innocent-mistake-to-make/</link>
		<comments>http://trendplanner.com/2009/04/07/assuming-the-customer-really-knows-what-they-want-an-innocent-mistake-to-make/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 21:54:19 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Food and Drink]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[alpha]]></category>
		<category><![CDATA[bbc]]></category>
		<category><![CDATA[beta]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[hulu]]></category>
		<category><![CDATA[innocent]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[iplayer]]></category>
		<category><![CDATA[phone]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[smoothie]]></category>
		<category><![CDATA[testing]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=537</guid>
		<description><![CDATA[These days it&#8217;s easier than ever to get feedback from customers, they can simply send you an email, or perhaps respond to a poll on your website. You don&#8217;t even need your customers to get in touch with you, people &#8230; <a href="http://trendplanner.com/2009/04/07/assuming-the-customer-really-knows-what-they-want-an-innocent-mistake-to-make/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=537&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/04/07/assuming-the-customer-really-knows-what-they-want-an-innocent-mistake-to-make/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2009/04/cart_kiwi_appl_lime.jpg" medium="image">
			<media:title type="html">cart_kiwi_appl_lime</media:title>
		</media:content>
	</item>
		<item>
		<title>A short history of marketing: 1932 to the digital age</title>
		<link>http://trendplanner.com/2009/04/01/a-short-history-of-marketing-1932-to-the-digital-age/</link>
		<comments>http://trendplanner.com/2009/04/01/a-short-history-of-marketing-1932-to-the-digital-age/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 22:34:46 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[cartoon]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[vimeo]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=525</guid>
		<description><![CDATA[This is a great little video from Germany that provides a little bit of marketing history and nicely demonstrates how our new digital culture is changing everything. For some people the content in this video is hardly anything new, but &#8230; <a href="http://trendplanner.com/2009/04/01/a-short-history-of-marketing-1932-to-the-digital-age/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=525&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/04/01/a-short-history-of-marketing-1932-to-the-digital-age/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/65394e44880da62070a9e9a1b83fc81e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">mattjksaunders</media:title>
		</media:content>
	</item>
		<item>
		<title>Twitter: For Beginners</title>
		<link>http://trendplanner.com/2009/03/27/twitter-for-beginners/</link>
		<comments>http://trendplanner.com/2009/03/27/twitter-for-beginners/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 12:39:50 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[beginner]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[guide]]></category>
		<category><![CDATA[help]]></category>
		<category><![CDATA[slideshare]]></category>
		<category><![CDATA[slideshow]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trendplanner.com/2009/03/27/twitter-for-beginners/</guid>
		<description><![CDATA[Posted in Digital, Future, Marketing, Technology Tagged: beginner, Brands, guide, help, slideshare, slideshow, Technology, twitter<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=509&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/03/27/twitter-for-beginners/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>
	</item>
		<item>
		<title>Want an honest restaurant review? Just look at the staff</title>
		<link>http://trendplanner.com/2009/03/05/want-an-honest-restaurant-review-just-look-at-the-staff/</link>
		<comments>http://trendplanner.com/2009/03/05/want-an-honest-restaurant-review-just-look-at-the-staff/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 18:05:24 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[campaign]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[delfina]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[pen]]></category>
		<category><![CDATA[pizza]]></category>
		<category><![CDATA[restaurant]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[staff]]></category>
		<category><![CDATA[t-shirt]]></category>
		<category><![CDATA[uniform]]></category>
		<category><![CDATA[user]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=459</guid>
		<description><![CDATA[In today&#8217;s digital world there&#8217;s no hiding from negative feedback. Brands are finally starting to realise this and many are taking action such as opening forums  and allowing user reviews and feeback on their websites. American Pizza restaurant Delfina Pizza &#8230; <a href="http://trendplanner.com/2009/03/05/want-an-honest-restaurant-review-just-look-at-the-staff/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=459&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/03/05/want-an-honest-restaurant-review-just-look-at-the-staff/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2009/03/pizza-tshirt-delfinatee.jpg" medium="image">
			<media:title type="html">pizza-tshirt-delfinatee</media:title>
		</media:content>
	</item>
		<item>
		<title>Could Brands take on The Pirate Bay?</title>
		<link>http://trendplanner.com/2009/02/26/could-brands-take-on-the-pirate-bay/</link>
		<comments>http://trendplanner.com/2009/02/26/could-brands-take-on-the-pirate-bay/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 13:06:23 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[artists]]></category>
		<category><![CDATA[bittorrent]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[broadband]]></category>
		<category><![CDATA[court]]></category>
		<category><![CDATA[download]]></category>
		<category><![CDATA[dvix]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[legal]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mp3]]></category>
		<category><![CDATA[mp4]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[napster]]></category>
		<category><![CDATA[p2p]]></category>
		<category><![CDATA[pirate]]></category>
		<category><![CDATA[sharing]]></category>
		<category><![CDATA[the pirate bay]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=427</guid>
		<description><![CDATA[Illegal music downloading has been a hot topic ever since Napster appeared way back in 1999. Since then we&#8217;ve seen the introduction of broadband Internet and the emergence of BitTorrent peer to peer sharing, now people can download a lot &#8230; <a href="http://trendplanner.com/2009/02/26/could-brands-take-on-the-pirate-bay/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=427&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/02/26/could-brands-take-on-the-pirate-bay/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/65394e44880da62070a9e9a1b83fc81e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">mattjksaunders</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2009/02/the_pirate_bay_logo.jpg" medium="image">
			<media:title type="html">the_pirate_bay_logo</media:title>
		</media:content>
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		<item>
		<title>Do we create Digital content because we can&#8217;t afford a Ferrari?</title>
		<link>http://trendplanner.com/2009/02/18/do-we-create-digital-content-because-we-cant-afford-a-ferrari/</link>
		<comments>http://trendplanner.com/2009/02/18/do-we-create-digital-content-because-we-cant-afford-a-ferrari/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 11:17:09 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[blade runner]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[currency]]></category>
		<category><![CDATA[diesel]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[ferrari]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[past]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[roles]]></category>
		<category><![CDATA[status]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[wealth]]></category>
		<category><![CDATA[web2.0]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=416</guid>
		<description><![CDATA[If you described today&#8217;s Internet to someone 20 years ago they might have thought you were a little mad. Perhaps not because of the technology (they should have seen Blade Runner!)  but in how a lot of the content is &#8230; <a href="http://trendplanner.com/2009/02/18/do-we-create-digital-content-because-we-cant-afford-a-ferrari/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=416&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/02/18/do-we-create-digital-content-because-we-cant-afford-a-ferrari/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2009/02/ferrari-07.jpg" medium="image">
			<media:title type="html">ferrari-07</media:title>
		</media:content>
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		<item>
		<title>Two very good reasons why Brands need to start using twitter</title>
		<link>http://trendplanner.com/2009/02/13/two-very-good-reasons-why-brands-need-to-start-using-twitter/</link>
		<comments>http://trendplanner.com/2009/02/13/two-very-good-reasons-why-brands-need-to-start-using-twitter/#comments</comments>
		<pubDate>Fri, 13 Feb 2009 11:04:02 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[engage]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[rac]]></category>
		<category><![CDATA[rail]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=411</guid>
		<description><![CDATA[1. It lets brands join the conversation about their brand 2. If you don&#8217;t someone else will! Source: Thisisanad Posted in Digital, Marketing Tagged: Brands, Digital, engage, feedback, internet, networking, rac, rail, social media, tweet, twitter, web2.0<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=411&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/02/13/two-very-good-reasons-why-brands-need-to-start-using-twitter/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2009/02/twitter-rac-3274210386_06ca161803_o.jpg" medium="image">
			<media:title type="html">twitter-rac-3274210386_06ca161803_o</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2009/02/3twitter-train-275648915_feaaf62184.jpg" medium="image">
			<media:title type="html">3twitter-train-275648915_feaaf62184</media:title>
		</media:content>
	</item>
		<item>
		<title>Neurosense: The marketing agency of the future?</title>
		<link>http://trendplanner.com/2009/01/28/neurosense-the-marketing-agency-of-the-future/</link>
		<comments>http://trendplanner.com/2009/01/28/neurosense-the-marketing-agency-of-the-future/#comments</comments>
		<pubDate>Wed, 28 Jan 2009 17:35:06 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[neuroscience]]></category>
		<category><![CDATA[neurosense]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=330</guid>
		<description><![CDATA[Psychology has always played a part in marketing and advertising, after all you require an understanding of the human/consumer mind in marketing and psychology is the study of exactly that. Marketing Agency Neurosence aim to truly combine the two. An &#8230; <a href="http://trendplanner.com/2009/01/28/neurosense-the-marketing-agency-of-the-future/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=330&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/01/28/neurosense-the-marketing-agency-of-the-future/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2009/01/brainscan101207_468x501.jpg" medium="image">
			<media:title type="html">brainscan101207_468x501</media:title>
		</media:content>
	</item>
		<item>
		<title>Microsoft reinvent the QR code with tag</title>
		<link>http://trendplanner.com/2009/01/27/microsoft-reinvent-the-qr-code-with-tag/</link>
		<comments>http://trendplanner.com/2009/01/27/microsoft-reinvent-the-qr-code-with-tag/#comments</comments>
		<pubDate>Tue, 27 Jan 2009 12:26:20 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[code]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[japan]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[QR]]></category>
		<category><![CDATA[tag]]></category>
		<category><![CDATA[US]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=315</guid>
		<description><![CDATA[You might or might not know about QR codes, they&#8217;re usually about the size of stamp and look a bit like bar codes. The QR code can store information such as urls, and can be read by mobiles, this means &#8230; <a href="http://trendplanner.com/2009/01/27/microsoft-reinvent-the-qr-code-with-tag/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=315&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/01/27/microsoft-reinvent-the-qr-code-with-tag/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2009/01/micro-tag-ge41.png" medium="image">
			<media:title type="html">micro-tag-ge41</media:title>
		</media:content>
	</item>
		<item>
		<title>Creative Christmas</title>
		<link>http://trendplanner.com/2008/12/16/creative-christmas/</link>
		<comments>http://trendplanner.com/2008/12/16/creative-christmas/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 16:35:53 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[AKQA]]></category>
		<category><![CDATA[card]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[jingle bells]]></category>
		<category><![CDATA[kiss]]></category>
		<category><![CDATA[microwave]]></category>
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		<guid isPermaLink="false">http://trendplanner.com/?p=221</guid>
		<description><![CDATA[There&#8217;s been some nice Christmas content created this year, here&#8217;s a few of my favourites. Wunderman gave us the Rudolph Rodeo. Partners Andrews Aldridge gave us a kiss. Albion gave us the Queen. My favourite is from AKQA, who gave &#8230; <a href="http://trendplanner.com/2008/12/16/creative-christmas/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=221&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">mattjksaunders</media:title>
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		<title>A lesson from History &#8211; The Consequnces of cutting ad spend</title>
		<link>http://trendplanner.com/2008/11/14/a-lesson-from-history-the-consequnces-of-cutting-ad-spend/</link>
		<comments>http://trendplanner.com/2008/11/14/a-lesson-from-history-the-consequnces-of-cutting-ad-spend/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 14:09:51 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
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		<guid isPermaLink="false">http://trendplanner.wordpress.com/?p=93</guid>
		<description><![CDATA[In 1929 when the US economy was in a state not unlike today two major brands took two very different paths in regards to ad spend. The paths that these brands took would influence the future of the brand up &#8230; <a href="http://trendplanner.com/2008/11/14/a-lesson-from-history-the-consequnces-of-cutting-ad-spend/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=93&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">mattjksaunders</media:title>
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			<media:title type="html">cornflakes</media:title>
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