Gone are the days that billboard adverts offered a one way channel of communication with an audience. Digital technology means billboards can accommodate user interaction. A great example comes from McDonalds in which they combined the latest technology with the facts that most people have a phone with a camera on them at all times, [...]
Entries Tagged as ‘Marketing’
March 1, 2010
Trendplanner Twitter Top 10: February 2010
Once again here’s a list of the last month’s top tweets based on link click rate. As always the stats come courtesy of 3rd party Twitter app Hootsuite. 1. The Puma Phone. It actually looks pretty good, it even uses solar power – http://ow.ly/18u7D 2. Chatroulette Explained: 71% Male, 15% Female, 14% Pervert – http://ow.ly/1b7Xn [...]
February 23, 2010
Trendplanner: Back in the UK and searching for a new Planning role
As it might be quite apparent from the subject matter of my posts changing from Chinese taxi touchscreen advertising to English dog walking woodland advertising that I have now returned from my travels to the East. I’m now in the London area and available for freelance but preferably a permanent Planning role within London. Please [...]
November 7, 2009
Customer service: Take a lesson from the people of Japan
Last week I was having a bit of trouble finding a station in Osaka so I asked a lady for some help in finding the station. She didn’t speak much English but gestured for me to follow her and started walking, assuming she was getting to a better position to point out the station I [...]
