Category Archives: Marketing
The participation obsession
Ever since marketers spotted people talking about brands for free on the web there has been an unrelenting surge in brands trying to get their consumers to create online content on their behalf. On one hand the obsession is hardly … Continue reading
Filed under advertising, Digital, Marketing, Trends
McDonalds: Interacting with billboards via mobile
Gone are the days that billboard adverts offered a one way channel of communication with an audience. Digital technology means billboards can accommodate user interaction. A great example comes from McDonalds in which they combined the latest technology with the … Continue reading
Filed under advertising, Digital, Food and Drink, Marketing, Mobile
Trendplanner Twitter Top 10: March 2010
A little late this month (my excuse is starting a new job!) but here’s the top ten tweets I sent out in March (based on link click rate). As always Hootsuite made this possible, so big thanks to them! 1. … Continue reading
Filed under advertising, Digital, Marketing, Trends
Trendplanner Twitter Top 10: February 2010
Once again here’s a list of the last month’s top tweets based on link click rate. As always the stats come courtesy of 3rd party Twitter app Hootsuite. 1. The Puma Phone. It actually looks pretty good, it even uses … Continue reading
Filed under advertising, Digital, Marketing, Technology, Trends
