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	<title>Trendplanner &#187; Food and Drink</title>
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		<title>Trendplanner &#187; Food and Drink</title>
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		<title>Kraft let you tag with a smile</title>
		<link>http://trendplanner.com/2011/07/19/kraft-let-you-tag-with-a-smile/</link>
		<comments>http://trendplanner.com/2011/07/19/kraft-let-you-tag-with-a-smile/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 15:36:41 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Food and Drink]]></category>
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		<guid isPermaLink="false">http://trendplanner.com/?p=1144</guid>
		<description><![CDATA[Here&#8217;s a new Facebook app from Kraft that lets you tag web content with your smile. When you see something you like, you press the smile button on your toolbar, which bookmarks the link and takes your photo. I guess &#8230; <a href="http://trendplanner.com/2011/07/19/kraft-let-you-tag-with-a-smile/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=1144&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>McDonalds: Interacting with billboards via mobile</title>
		<link>http://trendplanner.com/2010/04/26/mcdonalds-interacting-with-billboards-via-mobile/</link>
		<comments>http://trendplanner.com/2010/04/26/mcdonalds-interacting-with-billboards-via-mobile/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 10:55:25 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Food and Drink]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[billboard]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[france]]></category>
		<category><![CDATA[mcdonalds]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=1063</guid>
		<description><![CDATA[Gone are the days that billboard adverts offered a one way channel of communication with an audience. Digital technology means billboards can accommodate user interaction. A great example comes from McDonalds in which they combined the latest technology with the &#8230; <a href="http://trendplanner.com/2010/04/26/mcdonalds-interacting-with-billboards-via-mobile/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=1063&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>New technology: New expectations</title>
		<link>http://trendplanner.com/2009/10/21/new-technology-new-expectations/</link>
		<comments>http://trendplanner.com/2009/10/21/new-technology-new-expectations/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 22:53:16 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Food and Drink]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[expectations]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[shop]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[tesco]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=919</guid>
		<description><![CDATA[The latest technology has opened up a whole new world of possibilities, and in turn these possibilities have brought with them new expectations. It doesn&#8217;t take us long to adjust to the benefits of new technology, and what starts out &#8230; <a href="http://trendplanner.com/2009/10/21/new-technology-new-expectations/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=919&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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		<title>Assuming the customer really knows what they want, an Innocent mistake to make?</title>
		<link>http://trendplanner.com/2009/04/07/assuming-the-customer-really-knows-what-they-want-an-innocent-mistake-to-make/</link>
		<comments>http://trendplanner.com/2009/04/07/assuming-the-customer-really-knows-what-they-want-an-innocent-mistake-to-make/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 21:54:19 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Food and Drink]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[alpha]]></category>
		<category><![CDATA[bbc]]></category>
		<category><![CDATA[beta]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[hulu]]></category>
		<category><![CDATA[innocent]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[iplayer]]></category>
		<category><![CDATA[phone]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[smoothie]]></category>
		<category><![CDATA[testing]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=537</guid>
		<description><![CDATA[These days it&#8217;s easier than ever to get feedback from customers, they can simply send you an email, or perhaps respond to a poll on your website. You don&#8217;t even need your customers to get in touch with you, people &#8230; <a href="http://trendplanner.com/2009/04/07/assuming-the-customer-really-knows-what-they-want-an-innocent-mistake-to-make/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=537&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<title>Childhood in a 30 second ad slot</title>
		<link>http://trendplanner.com/2008/11/19/childhood-in-a-30-second-ad-slot/</link>
		<comments>http://trendplanner.com/2008/11/19/childhood-in-a-30-second-ad-slot/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 22:49:41 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Food and Drink]]></category>
		<category><![CDATA[argentina]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://trendplanner.wordpress.com/?p=143</guid>
		<description><![CDATA[Chances are your Mum (hopefuly) didn&#8217;t look like this and she might have used different methods to put a stop to your constant demands, but this is a great little little ad from Argentina that we can all relate to &#8230; <a href="http://trendplanner.com/2008/11/19/childhood-in-a-30-second-ad-slot/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=143&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Guilty of Not Allowing User Feedback? Not Innocent</title>
		<link>http://trendplanner.com/2008/11/19/guilty-of-not-allowing-user-feedback-not-innocent/</link>
		<comments>http://trendplanner.com/2008/11/19/guilty-of-not-allowing-user-feedback-not-innocent/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 17:01:00 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Food and Drink]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[innocent]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[smoothie]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[user generated]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://trendplanner.wordpress.com/?p=140</guid>
		<description><![CDATA[People like user reviews and research proves they can be very influential in the decision making process. Brands are often worried about negative reviews so don&#8217;t allow them on their site, but they need to understand that that&#8217;s not going &#8230; <a href="http://trendplanner.com/2008/11/19/guilty-of-not-allowing-user-feedback-not-innocent/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=140&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2008/11/19/guilty-of-not-allowing-user-feedback-not-innocent/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<title>A lesson from History &#8211; The Consequnces of cutting ad spend</title>
		<link>http://trendplanner.com/2008/11/14/a-lesson-from-history-the-consequnces-of-cutting-ad-spend/</link>
		<comments>http://trendplanner.com/2008/11/14/a-lesson-from-history-the-consequnces-of-cutting-ad-spend/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 14:09:51 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[Food and Drink]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[cereal]]></category>
		<category><![CDATA[kelloggs]]></category>

		<guid isPermaLink="false">http://trendplanner.wordpress.com/?p=93</guid>
		<description><![CDATA[In 1929 when the US economy was in a state not unlike today two major brands took two very different paths in regards to ad spend. The paths that these brands took would influence the future of the brand up &#8230; <a href="http://trendplanner.com/2008/11/14/a-lesson-from-history-the-consequnces-of-cutting-ad-spend/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=93&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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