Gone are the days that billboard adverts offered a one way channel of communication with an audience. Digital technology means billboards can accommodate user interaction. A great example comes from McDonalds in which they combined the latest technology with the facts that most people have a phone with a camera on them at all times, [...]
Entries Tagged as ‘Food and Drink’
October 21, 2009
New technology: New expectations
The latest technology has opened up a whole new world of possibilities, and in turn these possibilities have brought with them new expectations. It doesn’t take us long to adjust to the benefits of new technology, and what starts out as a luxury or perhaps novelty can soon become a necessity. Not many of us [...]
May 12, 2009
More brand collaboration – Mr Bump and yellow coke bottles
Trendplanner loves a good bit of brand collaboration. It can be a great opportunity for brands to share each others positive associations, and obtain members of each others audience they didn’t previously have access to. Brands that might seem worlds apart can successfully collaborate, you just need to share that one key trait. Electronic brands [...]
April 7, 2009
Assuming the customer really knows what they want, an Innocent mistake to make?
These days it’s easier than ever to get feedback from customers, they can simply send you an email, or perhaps respond to a poll on your website. You don’t even need your customers to get in touch with you, people are posting their thoughts on brands and products online and you simply need to search [...]
November 19, 2008
Childhood in a 30 second ad slot
Chances are your Mum (hopefuly) didn’t look like this and she might have used different methods to put a stop to your constant demands, but this is a great little little ad from Argentina that we can all relate to (yes even if you’re not a mother you were a child once). My favourite bit [...]
November 14, 2008
A lesson from History – The Consequnces of cutting ad spend
In 1929 when the US economy was in a state not unlike today two major brands took two very different paths in regards to ad spend. The paths that these brands took would influence the future of the brand up until this very day. In 1929 the biggest cereal brand in America was Post Cereals. [...]
