Category Archives: Food and Drink
Kraft let you tag with a smile
Here’s a new Facebook app from Kraft that lets you tag web content with your smile. When you see something you like, you press the smile button on your toolbar, which bookmarks the link and takes your photo. I guess … Continue reading
Filed under advertising, campaign, Digital, Food and Drink, Future, Trends
McDonalds: Interacting with billboards via mobile
Gone are the days that billboard adverts offered a one way channel of communication with an audience. Digital technology means billboards can accommodate user interaction. A great example comes from McDonalds in which they combined the latest technology with the … Continue reading
Filed under advertising, Digital, Food and Drink, Marketing, Mobile
New technology: New expectations
The latest technology has opened up a whole new world of possibilities, and in turn these possibilities have brought with them new expectations. It doesn’t take us long to adjust to the benefits of new technology, and what starts out … Continue reading
Filed under Digital, Food and Drink, Future, Search, Technology
Assuming the customer really knows what they want, an Innocent mistake to make?
These days it’s easier than ever to get feedback from customers, they can simply send you an email, or perhaps respond to a poll on your website. You don’t even need your customers to get in touch with you, people … Continue reading
Filed under Food and Drink, Marketing
