What do you do with massive poster ads that have been replaced? Well if your Sony Japan you turn them into jeans.

I spotted this great little campaign in the Sony building Tokyo. On the outside of the building there hangs a massive promotion poster which is changed monthly, Sony decided to take these old posters cut them up and turn them into a jeans.

Wanting to make sure I actually understood what they meant by ‘jeans created from a used ad’ I did a little searching and found this youtube video that shows you exactly how posters become jeans.

It’s a great idea that highlights the brand’s eco-awareness, furthermore the campaign helps attach Sony’s much desired values of style, creativeness, and individuality (think ‘like no other’) to the brand.

In today’s digital world there’s no hiding from negative feedback. Brands are finally starting to realise this and many are taking action such as opening forums  and allowing user reviews and feeback on their websites.

American Pizza restaurant Delfina Pizza has decided to take this to the next level by showing online user feedback offline and onto their staff uniform! Staff t-shirts include negative comments from review site yelp.

Transparency is the first step, but the next step is encouraging feedback. So surely the next step for Delfina Pizza is to make the t-shirts white not black, put a black maker pen on every table and let customers add their own reviews in the restuarant…

Source: 7×7

Puma are not the only sports brand to collaborate with other brands to produce some interesting trainers. Here’s 5 of the best examples:

Adidas & Disney

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Levi & Nike

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Onitsuka Tiger & Mini

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Reebok & Hasbro (Monopoly)

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Adidas & Goodyear

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Want people to promote your brand where ever they go? Just get your brand on their feet!

Here’s an idea to promote your product, make it into art.

Here is one of Vinti Andrews’ Nike-themed dogs. At the NIKEiD Studio in London he has created a Dunk Dog and as pictured an Air Max Dog, created from the fore-mentioned trainers.

It’s certainly not the first time brands have been involved in art (intentionally or unintentionally). Of course there’s Andy Warhol’s Campbell Soup can’s, and for another made of the product you’ve got the JCB sculpture.

For fashion brands it’s almost a must to associate your brand with art, if you’re ever in Carnaby Street London check out the Diesel store, it will never look the same and the whole outside of the store will be decorated in some artistic manner.

If your product is art, then why not try making it into trainers…

The high top trainer has been around for ages but thanks to some clever marketing from different brands they are bigger than ever. Retro trainers inspired from classic basketball trainers of yesteryear are all the rage.

Converse high tops have never went away, but with some fresh campaigns they’ve widened their audience but maintained if not improved their image. Some good digital work such as an improved website and campaign which saw the likes of Pharrell, Santogold, and Casablancas (The Strokes) create a music track together (while wearing their converse of course!) which users could download off the converse site the track went on to be massive on youtube and in the charts.

Then to another iconic high top that never really went away. The Nike Dunk like the converse is another basketball shoe that never really went away, but its profile has recently upped thanks to new editions and the new Nike ID service that allows you to design your very own. The service even extended to a mobile service which allowed you to take a picture of the colour you wanted your dunks to be with your mobile, send it on to Nike, and they’ll send you trainers in that colour – clever.

Now we’ve got Reebok re-releasing some of it’s classic high tops such as the pump, and not to be left out we’ve got High top releases from Adidas, Onitsuka Tiger, and Puma (pictured and personal favourite).

What else can a bit of clever marketing re-invent?