What do you do with massive poster ads that have been replaced? Well if your Sony Japan you turn them into jeans. I spotted this great little campaign in the Sony building Tokyo. On the outside of the building there hangs a massive promotion poster which is changed monthly, Sony decided to take these old [...]
Entries Tagged as ‘fashion’
March 5, 2009
Want an honest restaurant review? Just look at the staff
In today’s digital world there’s no hiding from negative feedback. Brands are finally starting to realise this and many are taking action such as opening forums and allowing user reviews and feeback on their websites. American Pizza restaurant Delfina Pizza has decided to take this to the next level by showing online user feedback offline [...]
February 27, 2009
Brand Collaboration: Get people walking and talking your brand
Recently Trendplanner looked at Brand collaboration, and how brands can join together to share in each others positive associations and audience. One example given was the collaboration between sports brand Puma and classic shoe brand Loake, which produced an interesting piece of footwear that was one part smart shoe and one part trainer. Puma are [...]
December 23, 2008
Nike Airmax Dog: Promote your Product make it into Art
Here’s an idea to promote your product, make it into art. Here is one of Vinti Andrews’ Nike-themed dogs. At the NIKEiD Studio in London he has created a Dunk Dog and as pictured an Air Max Dog, created from the fore-mentioned trainers. It’s certainly not the first time brands have been involved in art [...]
November 13, 2008
High Time for the High Top
The high top trainer has been around for ages but thanks to some clever marketing from different brands they are bigger than ever. Retro trainers inspired from classic basketball trainers of yesteryear are all the rage. Converse high tops have never went away, but with some fresh campaigns they’ve widened their audience but maintained if [...]
