Entries Tagged as ‘Digital’

June 7, 2010

Trendplanner Twitter Top 10: May 2010

Image: joelaz For a nice round up of the best stuff from last month here’s the top ten links posted via the trendplanner Twitter profile. All made possible thanks to the stats I get from Hootsuite. 1. Unconventional use of Google analytics to achieve: Converse Domination (Clever) – http://ow.ly/1LUnu 2. The digital poster adverts that [...]

May 12, 2010

Twitter: An established customer service channel

It wasn’t too long ago that there was only a handful of brands on Twitter and of these only a few were doing anything remotely positive with the service. Many brand profiles were just making random product announcements or simply spitting out an RSS news feed from their main site, very few brands were being [...]

April 26, 2010

McDonalds: Interacting with billboards via mobile

Gone are the days that billboard adverts offered a one way channel of communication with an audience. Digital technology means billboards can accommodate user interaction. A great example comes from McDonalds in which they combined the latest technology with the facts that most people have a phone with a camera on them at all times, [...]

April 21, 2010

Share more: Share your plans

People are sharing more and more information about their lives, Facebook tells us that there are more than 60 million status updates everyday, and more than 3 billion photos uploaded to the site each month. Furthermore, people are beginning to broadcast their location through services such as Foursquare and Google latitude. The rapid rise of [...]

April 15, 2010

Trendplanner Twitter Top 10: March 2010

A little late this month (my excuse is starting a new job!) but here’s the top ten tweets I sent out in March (based on link click rate). As always Hootsuite made this possible, so big thanks to them! 1. Stats that suggest Facebook and Twitter are Making a Major Impact on Purchase Decisions: http://ow.ly/1n7s6 [...]

March 10, 2010

Google: Power and ambition harming the brand?

Here’s a well put together video that aims to help people comprehend just how powerful Google is, and how incomprehensibly powerful they may become. Is it possible to command such power and retain the principle “don’t be evil”? Or on the other hand is it possible to command such power and have people believe the [...]

March 1, 2010

10 ways the Internet has made everyone a celebrity

It wasn’t that long ago that you had to be famous to be in the media. For years now the rich and famous have had to watch everything they do in public (and often private) for fear that their every move is being monitored and documented. One wrong step and their lives could be turned [...]

March 1, 2010

Trendplanner Twitter Top 10: February 2010

Once again here’s a list of the last month’s top tweets based on link click rate. As always the stats come courtesy of 3rd party Twitter app Hootsuite. 1. The Puma Phone. It actually looks pretty good, it even uses solar power – http://ow.ly/18u7D 2. Chatroulette Explained: 71% Male, 15% Female, 14% Pervert – http://ow.ly/1b7Xn [...]