Category Archives: Digital
The participation obsession
Ever since marketers spotted people talking about brands for free on the web there has been an unrelenting surge in brands trying to get their consumers to create online content on their behalf. On one hand the obsession is hardly … Continue reading
Filed under advertising, Digital, Marketing, Trends
Kraft let you tag with a smile
Here’s a new Facebook app from Kraft that lets you tag web content with your smile. When you see something you like, you press the smile button on your toolbar, which bookmarks the link and takes your photo. I guess … Continue reading
Filed under advertising, campaign, Digital, Food and Drink, Future, Trends
Is this the Next model?
So another competition with an online voting mechanic, where a decision usually made by the select few is opened up to the public. This time it’s the chance to become a Next model. I’m pretty certain most people could have … Continue reading
Filed under advertising, campaign, Digital, fashion
Google helping people keep separate online identities
Most people in the UK have probably never heard of Orkut, the Google owned social network has never seen much traffic from the UK. However, in other parts of the world where social networking is not dominated by Facebook it’s … Continue reading
