It wasn’t too long ago that there was only a handful of brands on Twitter and of these only a few were doing anything remotely positive with the service. Many brand profiles were just making random product announcements or simply spitting out an RSS news feed from their main site, very few brands were being [...]
Entries Tagged as ‘campaign’
November 13, 2009
Sony turns ads into jeans
What do you do with massive poster ads that have been replaced? Well if your Sony Japan you turn them into jeans. I spotted this great little campaign in the Sony building Tokyo. On the outside of the building there hangs a massive promotion poster which is changed monthly, Sony decided to take these old [...]
August 10, 2009
Ebay wicked sick BMX – Does creativity work?
Like me, you might have got sent a link to an eBay item description a few months back. The item was a pretty standard BMX, but the description was anything but. For example: “Once I did a boom gnarly stunt trick on it and a girl got pregnant just by watching my extremeness to the [...]
July 6, 2009
Evolving traditional communication channels: Interactive Billboards and Cinema ads
Advertising is becoming more and more focused on the getting the consumer involved in the process, it’s no longer a one way broadcast model but a two way communication model where the audience play a vital role in any brand communication. We might assume this spells the end for many traditional advertising channels such as [...]
