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	<title>Trendplanner &#187; advertising</title>
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		<title>Trendplanner &#187; advertising</title>
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		<title>The participation obsession</title>
		<link>http://trendplanner.com/2011/08/09/the-participation-obsession/</link>
		<comments>http://trendplanner.com/2011/08/09/the-participation-obsession/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 22:11:29 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[cadbury]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[participation]]></category>
		<category><![CDATA[smirnoff]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=1131</guid>
		<description><![CDATA[Ever since marketers spotted people talking about brands for free on the web there has been an unrelenting surge in brands trying to get their consumers to create online content on their behalf. On one hand the obsession is hardly &#8230; <a href="http://trendplanner.com/2011/08/09/the-participation-obsession/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=1131&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2011/08/09/the-participation-obsession/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<item>
		<title>Kraft let you tag with a smile</title>
		<link>http://trendplanner.com/2011/07/19/kraft-let-you-tag-with-a-smile/</link>
		<comments>http://trendplanner.com/2011/07/19/kraft-let-you-tag-with-a-smile/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 15:36:41 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Food and Drink]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebookapp]]></category>
		<category><![CDATA[kraft]]></category>
		<category><![CDATA[webcam]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=1144</guid>
		<description><![CDATA[Here&#8217;s a new Facebook app from Kraft that lets you tag web content with your smile. When you see something you like, you press the smile button on your toolbar, which bookmarks the link and takes your photo. I guess &#8230; <a href="http://trendplanner.com/2011/07/19/kraft-let-you-tag-with-a-smile/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=1144&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2011/07/19/kraft-let-you-tag-with-a-smile/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<item>
		<title>Is this the Next model?</title>
		<link>http://trendplanner.com/2011/06/02/is-this-the-next-model/</link>
		<comments>http://trendplanner.com/2011/06/02/is-this-the-next-model/#comments</comments>
		<pubDate>Thu, 02 Jun 2011 22:53:52 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[next]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=1125</guid>
		<description><![CDATA[So another competition with an online voting mechanic, where a decision usually made by the select few is opened up to the public. This time it&#8217;s the chance to become a Next model. I&#8217;m pretty certain most people could have &#8230; <a href="http://trendplanner.com/2011/06/02/is-this-the-next-model/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=1125&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2011/06/02/is-this-the-next-model/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<title>McDonalds: Interacting with billboards via mobile</title>
		<link>http://trendplanner.com/2010/04/26/mcdonalds-interacting-with-billboards-via-mobile/</link>
		<comments>http://trendplanner.com/2010/04/26/mcdonalds-interacting-with-billboards-via-mobile/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 10:55:25 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Food and Drink]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[billboard]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[france]]></category>
		<category><![CDATA[mcdonalds]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=1063</guid>
		<description><![CDATA[Gone are the days that billboard adverts offered a one way channel of communication with an audience. Digital technology means billboards can accommodate user interaction. A great example comes from McDonalds in which they combined the latest technology with the &#8230; <a href="http://trendplanner.com/2010/04/26/mcdonalds-interacting-with-billboards-via-mobile/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=1063&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2010/04/26/mcdonalds-interacting-with-billboards-via-mobile/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<item>
		<title>Trendplanner Twitter Top 10: March 2010</title>
		<link>http://trendplanner.com/2010/04/15/trendplanner-twitter-top-10-march-2010/</link>
		<comments>http://trendplanner.com/2010/04/15/trendplanner-twitter-top-10-march-2010/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 11:32:01 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=1055</guid>
		<description><![CDATA[A little late this month (my excuse is starting a new job!) but here&#8217;s the top ten tweets I sent out in March (based on link click rate). As always Hootsuite made this possible, so big thanks to them! 1. &#8230; <a href="http://trendplanner.com/2010/04/15/trendplanner-twitter-top-10-march-2010/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=1055&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2010/04/15/trendplanner-twitter-top-10-march-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

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			<media:title type="html">twittercal</media:title>
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	</item>
		<item>
		<title>Save money on your campaign: Use money</title>
		<link>http://trendplanner.com/2010/03/18/save-money-on-your-campaign-use-money/</link>
		<comments>http://trendplanner.com/2010/03/18/save-money-on-your-campaign-use-money/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 23:53:26 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[chrisarnold]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[sexualhealth]]></category>
		<category><![CDATA[vodafone]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=1049</guid>
		<description><![CDATA[Here&#8217;s a great idea from Vodafone using money as a medium. By placing their message on bank notes they were able to reach their target audience by simply spending these notes in the places their audience visit. Then of course &#8230; <a href="http://trendplanner.com/2010/03/18/save-money-on-your-campaign-use-money/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=1049&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2010/03/18/save-money-on-your-campaign-use-money/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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	</item>
		<item>
		<title>Google: Power and ambition harming the brand?</title>
		<link>http://trendplanner.com/2010/03/10/google-can-power-and-ambition-harm-a-brand/</link>
		<comments>http://trendplanner.com/2010/03/10/google-can-power-and-ambition-harm-a-brand/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 19:25:59 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[france]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=1038</guid>
		<description><![CDATA[Here&#8217;s a well put together video that aims to help people comprehend just how powerful Google is, and how incomprehensibly powerful they may become. Is it possible to command such power and retain the principle &#8220;don&#8217;t be evil&#8221;? Or on &#8230; <a href="http://trendplanner.com/2010/03/10/google-can-power-and-ambition-harm-a-brand/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=1038&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2010/03/10/google-can-power-and-ambition-harm-a-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>
	</item>
		<item>
		<title>Trendplanner Twitter Top 10: February 2010</title>
		<link>http://trendplanner.com/2010/03/01/trendplanner-twitter-top-10-february-2010/</link>
		<comments>http://trendplanner.com/2010/03/01/trendplanner-twitter-top-10-february-2010/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 10:35:44 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[february]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[top 10]]></category>
		<category><![CDATA[trendplanner]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=1028</guid>
		<description><![CDATA[Once again here&#8217;s a list of the last month&#8217;s top tweets based on link click rate. As always the stats come courtesy of 3rd party Twitter app Hootsuite. 1. The Puma Phone. It actually looks pretty good, it even uses &#8230; <a href="http://trendplanner.com/2010/03/01/trendplanner-twitter-top-10-february-2010/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=1028&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2010/03/01/trendplanner-twitter-top-10-february-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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			<media:title type="html">twitter</media:title>
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	</item>
		<item>
		<title>Man City: Breaking the Big Four with the latest marketing techniques</title>
		<link>http://trendplanner.com/2010/02/16/man-city-breaking-the-big-four-with-the-latest-marketing-techniques/</link>
		<comments>http://trendplanner.com/2010/02/16/man-city-breaking-the-big-four-with-the-latest-marketing-techniques/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 01:27:15 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sport]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[arsenal]]></category>
		<category><![CDATA[chelsea]]></category>
		<category><![CDATA[craig bellamy]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[john terry]]></category>
		<category><![CDATA[man city]]></category>
		<category><![CDATA[man utd]]></category>
		<category><![CDATA[manchester]]></category>
		<category><![CDATA[poke]]></category>
		<category><![CDATA[soccer]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[tevez]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[wayne bridge]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=989</guid>
		<description><![CDATA[In English Football there are 4 dominant teams, Man United, Chelsea, Liverpool, and Arsenal, collectively they&#8217;re known as &#8216;The Big 4&#8242;. Their dominance on the pitch is reflected in their level of support both in the UK and across the &#8230; <a href="http://trendplanner.com/2010/02/16/man-city-breaking-the-big-four-with-the-latest-marketing-techniques/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=989&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2010/02/16/man-city-breaking-the-big-four-with-the-latest-marketing-techniques/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/65394e44880da62070a9e9a1b83fc81e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">mattjksaunders</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2010/02/3468339846-02122009211119.jpg" medium="image">
			<media:title type="html">8089468</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2010/02/carlos_tevez_advert_848307a.jpg" medium="image">
			<media:title type="html">carlos_tevez_advert_848307a</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2010/02/image_8603.jpg" medium="image">
			<media:title type="html">image_8603</media:title>
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	</item>
		<item>
		<title>Trendplanner Twitter Top 10: January 2010</title>
		<link>http://trendplanner.com/2010/02/09/trendplanner-twitter-top-10-january-2010/</link>
		<comments>http://trendplanner.com/2010/02/09/trendplanner-twitter-top-10-january-2010/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 20:45:58 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[list]]></category>
		<category><![CDATA[top 10]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=982</guid>
		<description><![CDATA[Image: ndm007 A little bit late, but nevertheless here&#8217;s the twitter links shared last month that got the most clicks. As usual it&#8217;s thanks to Hootsuite that I&#8217;ve been able to put this list together. 1. 10 amazing Ads on &#8230; <a href="http://trendplanner.com/2010/02/09/trendplanner-twitter-top-10-january-2010/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=982&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2010/02/09/trendplanner-twitter-top-10-january-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2010/02/twitter_pic1.jpg" medium="image">
			<media:title type="html">twitter_pic</media:title>
		</media:content>
	</item>
		<item>
		<title>Shanghai: Touchscreen Taxi Advertising</title>
		<link>http://trendplanner.com/2010/01/29/shanghai-touchscreen-taxi-advertising/</link>
		<comments>http://trendplanner.com/2010/01/29/shanghai-touchscreen-taxi-advertising/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 14:56:56 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[shanghai]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=977</guid>
		<description><![CDATA[Here&#8217;s a nice bit of advertising technology that can be found in the back of taxis throughout Shanghai, China. More than just a screen pushing ads, the interactive touch-screen device (or ipad as they&#8217;ll all be referred to as soon &#8230; <a href="http://trendplanner.com/2010/01/29/shanghai-touchscreen-taxi-advertising/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=977&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2010/01/29/shanghai-touchscreen-taxi-advertising/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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	</item>
		<item>
		<title>Trendplanner Twitter Top 10: November 2009</title>
		<link>http://trendplanner.com/2009/12/03/trendplanner-twitter-top-10-november-2009/</link>
		<comments>http://trendplanner.com/2009/12/03/trendplanner-twitter-top-10-november-2009/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 17:00:13 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[asia]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[japan]]></category>
		<category><![CDATA[list]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[top 10]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=959</guid>
		<description><![CDATA[Blogging and tweeting is proving to be a little difficult while I&#8217;m behind the great firewall of China (more on that soon), but when there&#8217;s a will there&#8217;s a way&#8230; So here&#8217;s the ten most popular twitter posts I sent &#8230; <a href="http://trendplanner.com/2009/12/03/trendplanner-twitter-top-10-november-2009/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=959&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/12/03/trendplanner-twitter-top-10-november-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<title>Trendplanner Twitter Top 10: September 2009</title>
		<link>http://trendplanner.com/2009/10/06/top-10-trendplanner-trend-plannertwitter-posts-tweets-september-2009/</link>
		<comments>http://trendplanner.com/2009/10/06/top-10-trendplanner-trend-plannertwitter-posts-tweets-september-2009/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 18:57:05 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[apple tweet]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[hootsuite]]></category>
		<category><![CDATA[puma]]></category>
		<category><![CDATA[september]]></category>
		<category><![CDATA[topten]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=895</guid>
		<description><![CDATA[Using the power of Hootsuite here are the most clicked links from the Trendplanner Twitter account for September. For other useful Twitter links on similar themes, check out Qapture which collects links shared by various interesting people on Twitter. 1. &#8230; <a href="http://trendplanner.com/2009/10/06/top-10-trendplanner-trend-plannertwitter-posts-tweets-september-2009/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=895&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/10/06/top-10-trendplanner-trend-plannertwitter-posts-tweets-september-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/65394e44880da62070a9e9a1b83fc81e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">mattjksaunders</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2009/10/twitter-pack.jpg" medium="image">
			<media:title type="html">twitter pack</media:title>
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		<item>
		<title>Trendplanner Twitter Top 10 &#8211; August 2009</title>
		<link>http://trendplanner.com/2009/09/06/trendplanner-twitter-top-10-august-2009/</link>
		<comments>http://trendplanner.com/2009/09/06/trendplanner-twitter-top-10-august-2009/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 16:22:15 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[apple. steve jobs]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[bmx]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[ipod]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[poker]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=877</guid>
		<description><![CDATA[Here&#8217;s my August Twitter round-up. Using the power of Hootsuite here are the most clicked links from the Trendplanner Twitter account for August. For other useful Twitter links on similar themes, check out Qapture which collects links shared by various &#8230; <a href="http://trendplanner.com/2009/09/06/trendplanner-twitter-top-10-august-2009/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=877&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/09/06/trendplanner-twitter-top-10-august-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/65394e44880da62070a9e9a1b83fc81e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">mattjksaunders</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2009/09/3110939912_4259cb15e9_o.jpg" medium="image">
			<media:title type="html">3110939912_4259cb15e9_o</media:title>
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		<item>
		<title>What playing Poker can teach us about using Social Media</title>
		<link>http://trendplanner.com/2009/08/18/what-poker-can-teach-us-about-social-media/</link>
		<comments>http://trendplanner.com/2009/08/18/what-poker-can-teach-us-about-social-media/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 14:21:15 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[habitat]]></category>
		<category><![CDATA[pepsi]]></category>
		<category><![CDATA[poker]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=805</guid>
		<description><![CDATA[Brands are finally starting to enter social media channels, and those that are yet to do so will have to in very near future. Social media provides some very real challenges for brands, but with these challenges comes some amazing &#8230; <a href="http://trendplanner.com/2009/08/18/what-poker-can-teach-us-about-social-media/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=805&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/08/18/what-poker-can-teach-us-about-social-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/65394e44880da62070a9e9a1b83fc81e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">mattjksaunders</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2009/08/poker.jpg" medium="image">
			<media:title type="html">poker</media:title>
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		<item>
		<title>Ebay wicked sick BMX &#8211; Does creativity work?</title>
		<link>http://trendplanner.com/2009/08/10/ebay-wicked-sick-bmx-does-creativity-work/</link>
		<comments>http://trendplanner.com/2009/08/10/ebay-wicked-sick-bmx-does-creativity-work/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 09:41:06 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[bike]]></category>
		<category><![CDATA[bmx]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[ebay]]></category>
		<category><![CDATA[george patterson]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=799</guid>
		<description><![CDATA[Like me, you might have got sent a link to an eBay item description a few months back. The item was a pretty standard BMX, but the description was anything but. For example: &#8220;Once I did a boom gnarly stunt &#8230; <a href="http://trendplanner.com/2009/08/10/ebay-wicked-sick-bmx-does-creativity-work/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=799&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/08/10/ebay-wicked-sick-bmx-does-creativity-work/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<title>Lego: Pretty cool for a 50-year-old</title>
		<link>http://trendplanner.com/2009/07/15/lego-pretty-cool-for-a-50-year-old/</link>
		<comments>http://trendplanner.com/2009/07/15/lego-pretty-cool-for-a-50-year-old/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 18:08:41 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[50]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[birthday]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[cool]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[lego]]></category>
		<category><![CDATA[retro]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[toy]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=747</guid>
		<description><![CDATA[This month Lego turned 50, you might have seen the brilliant &#8216;making history&#8217; ads created to mark the occasion. It&#8217;s hardly surprising that a toy based around small plastic blocks has been around for 50 years, what is a little &#8230; <a href="http://trendplanner.com/2009/07/15/lego-pretty-cool-for-a-50-year-old/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=747&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/07/15/lego-pretty-cool-for-a-50-year-old/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2009/07/leggoo.jpg" medium="image">
			<media:title type="html">leggoo</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2009/07/pic4366daeaa9da0d6d35331642822bae26.gif" medium="image">
			<media:title type="html">pic4366DAEAA9DA0D6D35331642822BAE26</media:title>
		</media:content>
	</item>
		<item>
		<title>Evolving traditional communication channels: Interactive Billboards and Cinema ads</title>
		<link>http://trendplanner.com/2009/07/06/evolving-traditional-communication-channels-interactive-billboards-and-cinema-ads/</link>
		<comments>http://trendplanner.com/2009/07/06/evolving-traditional-communication-channels-interactive-billboards-and-cinema-ads/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 16:45:57 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[3d]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[billboard]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[channels]]></category>
		<category><![CDATA[cinema]]></category>
		<category><![CDATA[electrabel]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[o2]]></category>
		<category><![CDATA[poster]]></category>
		<category><![CDATA[QR]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=729</guid>
		<description><![CDATA[Advertising is becoming more and more focused on the getting the consumer involved in the process, it&#8217;s no longer a one way broadcast model but a two way communication model where the audience play a vital role in any brand &#8230; <a href="http://trendplanner.com/2009/07/06/evolving-traditional-communication-channels-interactive-billboards-and-cinema-ads/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=729&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/07/06/evolving-traditional-communication-channels-interactive-billboards-and-cinema-ads/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>
	</item>
		<item>
		<title>Top 10 Trendplanner tweets: June 2009</title>
		<link>http://trendplanner.com/2009/07/02/top-10-trendplanner-tweets-june-2009/</link>
		<comments>http://trendplanner.com/2009/07/02/top-10-trendplanner-tweets-june-2009/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 14:15:10 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[hootsuite]]></category>
		<category><![CDATA[QR]]></category>
		<category><![CDATA[red bull]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=725</guid>
		<description><![CDATA[Once again using the magic of Hootsuite here are the most clicked links from the Trendplanner Twitter account for last month. For other useful Twitter links on similar themes, check out Qapture which collects links shared by various people on &#8230; <a href="http://trendplanner.com/2009/07/02/top-10-trendplanner-tweets-june-2009/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=725&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/07/02/top-10-trendplanner-tweets-june-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/65394e44880da62070a9e9a1b83fc81e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">mattjksaunders</media:title>
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		<title>Digital agencies: Full of fun, creative, attractive skateboarders</title>
		<link>http://trendplanner.com/2009/06/15/digital-agencies-full-of-fun-creative-attractive-skateboarders/</link>
		<comments>http://trendplanner.com/2009/06/15/digital-agencies-full-of-fun-creative-attractive-skateboarders/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 09:31:37 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[quote]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=706</guid>
		<description><![CDATA[Here&#8217;s a great quote I saw over on the DigitalAgencyBlog.com the other day. Taken from the blog of a managing partner at a US technology firm, it provides a rather interesting view on agency life. Funny for those of us &#8230; <a href="http://trendplanner.com/2009/06/15/digital-agencies-full-of-fun-creative-attractive-skateboarders/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=706&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/06/15/digital-agencies-full-of-fun-creative-attractive-skateboarders/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>

		<media:content url="http://trendplanner.files.wordpress.com/2009/06/quote3.jpg" medium="image">
			<media:title type="html">digital agency life quote</media:title>
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		<title>The Living Book: The book written entirely in QR codes</title>
		<link>http://trendplanner.com/2009/06/07/the-living-book-the-book-written-entirely-in-qr-codes/</link>
		<comments>http://trendplanner.com/2009/06/07/the-living-book-the-book-written-entirely-in-qr-codes/#comments</comments>
		<pubDate>Sun, 07 Jun 2009 19:20:44 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[brasil]]></category>
		<category><![CDATA[brazil]]></category>
		<category><![CDATA[codes]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[ddb]]></category>
		<category><![CDATA[editoras]]></category>
		<category><![CDATA[gorilla]]></category>
		<category><![CDATA[japan]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[QR]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=676</guid>
		<description><![CDATA[I recently got sent some information about a very interesting marketing campaign in Brazil, for an online book store called Editoras. The campaign was looking to raise awareness of Editoras in Brazil, modernise the brand, and help the brand appeal &#8230; <a href="http://trendplanner.com/2009/06/07/the-living-book-the-book-written-entirely-in-qr-codes/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=676&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/06/07/the-living-book-the-book-written-entirely-in-qr-codes/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<title>Banner ads can be entertaining: Great Apple banner ads</title>
		<link>http://trendplanner.com/2009/05/19/banner-ads-can-be-entertaining-great-apple-banner-ads/</link>
		<comments>http://trendplanner.com/2009/05/19/banner-ads-can-be-entertaining-great-apple-banner-ads/#comments</comments>
		<pubDate>Tue, 19 May 2009 16:04:32 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[banner]]></category>
		<category><![CDATA[internet]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=643</guid>
		<description><![CDATA[&#8216;Great banner ads&#8217; is not something you hear often, but in this case it really is true. Potentially pretty annoying if you&#8217;re actually searching for information, but if you&#8217;re just browsing this example on the New York Times site is &#8230; <a href="http://trendplanner.com/2009/05/19/banner-ads-can-be-entertaining-great-apple-banner-ads/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=643&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/05/19/banner-ads-can-be-entertaining-great-apple-banner-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<title>Will the QR code ever take off outside of Japan?</title>
		<link>http://trendplanner.com/2009/05/18/will-the-qr-code-ever-take-off-outside-of-japan/</link>
		<comments>http://trendplanner.com/2009/05/18/will-the-qr-code-ever-take-off-outside-of-japan/#comments</comments>
		<pubDate>Mon, 18 May 2009 15:40:05 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[japan]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[nokia]]></category>
		<category><![CDATA[QR]]></category>
		<category><![CDATA[reader]]></category>
		<category><![CDATA[snaptell]]></category>
		<category><![CDATA[tag]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=631</guid>
		<description><![CDATA[QR codes have been &#8216;big in Japan&#8217; for years now, and back in 2008 Trendplanner posted about the possibilities of QR and how it might not be long before the QR code was common place in countries other than Japan. &#8230; <a href="http://trendplanner.com/2009/05/18/will-the-qr-code-ever-take-off-outside-of-japan/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=631&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/05/18/will-the-qr-code-ever-take-off-outside-of-japan/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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			<media:title type="html">qr</media:title>
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		<title>Orange earn the right to claim Wednesday</title>
		<link>http://trendplanner.com/2009/05/08/orange-earn-the-right-to-claim-wednesday/</link>
		<comments>http://trendplanner.com/2009/05/08/orange-earn-the-right-to-claim-wednesday/#comments</comments>
		<pubDate>Fri, 08 May 2009 11:02:14 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[advert]]></category>
		<category><![CDATA[celebration]]></category>
		<category><![CDATA[cinema]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[glastonbury]]></category>
		<category><![CDATA[Macaulay Culkin]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[offer]]></category>
		<category><![CDATA[orange]]></category>
		<category><![CDATA[tickets]]></category>
		<category><![CDATA[wednesday]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=586</guid>
		<description><![CDATA[Orange is currently celebrating 5 years of Orange Wednesdays, and celebrate they should, as the campaign has been a success in so many ways. For those that don&#8217;t know, Orange Wednesdays is a service which allows UK Orange customers to &#8230; <a href="http://trendplanner.com/2009/05/08/orange-earn-the-right-to-claim-wednesday/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=586&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/05/08/orange-earn-the-right-to-claim-wednesday/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<title>Honda Insight: Don&#8217;t simply post TV ads online &#8211; use the power of digital to bring them to life</title>
		<link>http://trendplanner.com/2009/04/27/honda-insight-dont-simply-post-tv-ads-online-use-the-power-of-digital-to-bring-them-to-life/</link>
		<comments>http://trendplanner.com/2009/04/27/honda-insight-dont-simply-post-tv-ads-online-use-the-power-of-digital-to-bring-them-to-life/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 15:34:22 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[honda]]></category>
		<category><![CDATA[honda insight]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[vimeo]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=577</guid>
		<description><![CDATA[more about &#8220;Honda Insight &#8211; Don&#8217;t simply post TV &#8230;&#8220;, posted with vodpod These days it goes without saying that your TV ad should live online. But why simply post the ad online, ignoring the possibilities of the digital channel? &#8230; <a href="http://trendplanner.com/2009/04/27/honda-insight-dont-simply-post-tv-ads-online-use-the-power-of-digital-to-bring-them-to-life/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=577&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/04/27/honda-insight-dont-simply-post-tv-ads-online-use-the-power-of-digital-to-bring-them-to-life/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<title>Nothing is original these days but that&#8217;s not a problem</title>
		<link>http://trendplanner.com/2009/04/14/nothing-is-original-these-days-but-thats-not-a-problem/</link>
		<comments>http://trendplanner.com/2009/04/14/nothing-is-original-these-days-but-thats-not-a-problem/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 17:14:47 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[6 years]]></category>
		<category><![CDATA[advert]]></category>
		<category><![CDATA[aero]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[freesat]]></category>
		<category><![CDATA[hume]]></category>
		<category><![CDATA[idea]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[modernista]]></category>
		<category><![CDATA[noah]]></category>
		<category><![CDATA[original]]></category>
		<category><![CDATA[photo]]></category>
		<category><![CDATA[skittles]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=528</guid>
		<description><![CDATA[The first video in this post is an ad for Freesat (UK TV service), the second video is from youtube called &#8216;Noah takes a photo of himself every day for 6 years&#8217;. The second has been viewed over 12 million &#8230; <a href="http://trendplanner.com/2009/04/14/nothing-is-original-these-days-but-thats-not-a-problem/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=528&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/04/14/nothing-is-original-these-days-but-thats-not-a-problem/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<title>A short history of marketing: 1932 to the digital age</title>
		<link>http://trendplanner.com/2009/04/01/a-short-history-of-marketing-1932-to-the-digital-age/</link>
		<comments>http://trendplanner.com/2009/04/01/a-short-history-of-marketing-1932-to-the-digital-age/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 22:34:46 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[cartoon]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[vimeo]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=525</guid>
		<description><![CDATA[This is a great little video from Germany that provides a little bit of marketing history and nicely demonstrates how our new digital culture is changing everything. For some people the content in this video is hardly anything new, but &#8230; <a href="http://trendplanner.com/2009/04/01/a-short-history-of-marketing-1932-to-the-digital-age/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=525&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/04/01/a-short-history-of-marketing-1932-to-the-digital-age/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<title>What do you want to be when you grow up?</title>
		<link>http://trendplanner.com/2009/03/12/what-do-you-want-to-do-when-you-grow-up/</link>
		<comments>http://trendplanner.com/2009/03/12/what-do-you-want-to-do-when-you-grow-up/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 12:56:39 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[monster]]></category>
		<category><![CDATA[planner]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=473</guid>
		<description><![CDATA[Clever little viral from Monster (US). The truth can be funny. Source: clevurdesign Posted in advertising, campaign Tagged: advertising, copywriter, creative, designer, employment, jobs, Marketing, monster, planner, video<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=473&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/03/12/what-do-you-want-to-do-when-you-grow-up/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
		</media:content>
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		<title>Rule number 1: Don&#8217;t scare your audience</title>
		<link>http://trendplanner.com/2009/03/02/rule-number-1-dont-scare-your-audience/</link>
		<comments>http://trendplanner.com/2009/03/02/rule-number-1-dont-scare-your-audience/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 21:11:23 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[horror]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[playstation]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[rules]]></category>
		<category><![CDATA[scary]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://trendplanner.com/?p=456</guid>
		<description><![CDATA[I came across a list of seriously messed up ads the other day. Some of the ads were meant to be disturbing (Playstation got 2 ads in the 10), but most nightmare inducing ads were those that set out to &#8230; <a href="http://trendplanner.com/2009/03/02/rule-number-1-dont-scare-your-audience/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=456&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendplanner.com/2009/03/02/rule-number-1-dont-scare-your-audience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mattjksaunders</media:title>
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		<title>Snow leads to Cadbury&#8217;s Creme Egg explosion</title>
		<link>http://trendplanner.com/2009/02/25/snow-leads-to-cadburys-creme-egg-explosion/</link>
		<comments>http://trendplanner.com/2009/02/25/snow-leads-to-cadburys-creme-egg-explosion/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 12:25:47 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[advert]]></category>
		<category><![CDATA[billboard]]></category>
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		<category><![CDATA[cadbury]]></category>
		<category><![CDATA[canada]]></category>
		<category><![CDATA[creme egg]]></category>
		<category><![CDATA[explosion]]></category>
		<category><![CDATA[fan]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[goo]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[outdoor]]></category>
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		<guid isPermaLink="false">http://trendplanner.com/?p=429</guid>
		<description><![CDATA[A unique Billboard has sprung up in Toronto promoting Cadbury&#8217;s Creme Egg. The Billboard reacts to the weather with snow fall causing an enormous creme egg to edge closer to an equally enormous fan, resulting in a serious &#8216;goo&#8217; explosion. &#8230; <a href="http://trendplanner.com/2009/02/25/snow-leads-to-cadburys-creme-egg-explosion/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendplanner.com&amp;blog=5509750&amp;post=429&amp;subd=trendplanner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">mattjksaunders</media:title>
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