Category Archives: advertising
The participation obsession
Ever since marketers spotted people talking about brands for free on the web there has been an unrelenting surge in brands trying to get their consumers to create online content on their behalf. On one hand the obsession is hardly … Continue reading
Filed under advertising, Digital, Marketing, Trends
Kraft let you tag with a smile
Here’s a new Facebook app from Kraft that lets you tag web content with your smile. When you see something you like, you press the smile button on your toolbar, which bookmarks the link and takes your photo. I guess … Continue reading
Filed under advertising, campaign, Digital, Food and Drink, Future, Trends
Is this the Next model?
So another competition with an online voting mechanic, where a decision usually made by the select few is opened up to the public. This time it’s the chance to become a Next model. I’m pretty certain most people could have … Continue reading
Filed under advertising, campaign, Digital, fashion
McDonalds: Interacting with billboards via mobile
Gone are the days that billboard adverts offered a one way channel of communication with an audience. Digital technology means billboards can accommodate user interaction. A great example comes from McDonalds in which they combined the latest technology with the … Continue reading
Filed under advertising, Digital, Food and Drink, Marketing, Mobile
