Here’s a new Facebook app from Kraft that lets you tag web content with your smile.
When you see something you like, you press the smile button on your toolbar, which bookmarks the link and takes your photo.
I guess it’s a nice way of adding a rating level to the standard ‘like’ or bookmark, but I can’t see many people making any real use of it. There’s also a pretty tenuous link to the shape of macaroni cheese.
However, whether this specific idea works or not or might make up part of a larger potentially important trend. With the likes of this, Google+ hangouts, Facebook Skype, and cheap laptops coming with cameras, we might start to see more widespread use of webcams and consequently see a lot more campaigns or services that depend on using a webcam.
