Here’s a great idea from Vodafone using money as a medium.
By placing their message on bank notes they were able to reach their target audience by simply spending these notes in the places their audience visit. Then of course they just had to sit back and let the shop assistants, taxi drivers, and alike spread the message as they gave customers their change.
It’s not the first time I’ve heard of money being used as a medium. Perhaps an even more creative example comes from a sexual health campaign in the UK, in which 10p coins were placed on the floor of colleges across the country. Laying on the floor the coins appeared as normal but when students picked up the coins they were exposed to a message. On the other side of the coin a sticker read ‘some things you can’t help picking up. HIV or a STI shouldn’t be one of them’. A great example of how creative thinking can help you really engage with an audience that might not necessarily want to listen.
Both great campaigns with a nice sense of irony that money saved money.
That said, isn’t defacing money illegal??
Sources: thehiddenpersuader & Chris Arnold: Ethical Marketing and the New Consumer
