Here’s a nice bit of advertising technology that can be found in the back of taxis throughout Shanghai, China.
More than just a screen pushing ads, the interactive touch-screen device (or ipad as they’ll all be referred to as soon enough) gives the user something to do as they make their way across the city.
Reaching out to the audience in contexts where they have nothing better to do allows advertising to be seen as a welcome distraction opposed to an unwelcome interruption. New technology is allowing us to provide better experiences in such contexts. From TV screens above urinals to gaming at bus stops waiting has never been so much fun.
