In the UK Hyundai is not a name that is readily associated with mobile phones. However, the brand known for it’s budget cars in the UK is a major mobile phone manufacturer in the East.
I saw this ad in China of a particularity interesting looking Hyundai mobile. Further investigation led me to find that it might not be long before Hyundai’s innovative looking line of mobiles hits the UK. It appears the mobiles are consistent with the brand values of modern technology at affordable prices.
It will be interesting to see how the brand perception changes in the UK with the release of Hyundai mobiles, perhaps helping to build the brand reputation as an innovator within the technological field.
