What do you do with massive poster ads that have been replaced? Well if your Sony Japan you turn them into jeans.
I spotted this great little campaign in the Sony building Tokyo. On the outside of the building there hangs a massive promotion poster which is changed monthly, Sony decided to take these old posters cut them up and turn them into a jeans.
Wanting to make sure I actually understood what they meant by ‘jeans created from a used ad’ I did a little searching and found this youtube video that shows you exactly how posters become jeans.
It’s a great idea that highlights the brand’s eco-awareness, furthermore the campaign helps attach Sony’s much desired values of style, creativeness, and individuality (think ‘like no other’) to the brand.
