Like me, you might have got sent a link to an eBay item description a few months back. The item was a pretty standard BMX, but the description was anything but.
For example:
“Once I did a boom gnarly stunt trick on it and a girl got pregnant just by watching my extremeness to the maxxxx”
“Basically if you buy this bike you will instantly become a member to every club that was ever invented, worldwide, because you will be awesome.”
Turns out the item was actually posted by Australian agency George Patterson Y&R, and was an ‘experiment’ to see if creativity actually worked. They simply bought the BMX off eBay then re-sold it, but added some ‘creativity’ to the item description. The bike sold for 500% more using the second technique. It’s a great example of the power of creativity, original content, and of course the Internet.
Source: Pigs Don’t Fly
I’d just like to say that regardless of whether or not this is creativity, legitimate or awesome…which it is…I can vouch that it works.
I tried selling my car with a very basic post to Twitter “VW polo for sale R109’000”…then I remembered the wicked sick BMX project and decided to re-write my ad a little differently. You can read the post here (http://riccwebb.posterous.com/the-story-of-riccwebb-and-sophiathe-vw-polo)
Basically, within 30min of putting up the “new/awesome” story, I managed to sell my car, after having no responses at all during the first week of having the original story up.
Thanks guys, your inspiration helped me get rid of the only thing keeping me back from leaving South Africa.